Create a more transparent organisation for clients
Build increased credibility with clients and the wider community
Make existing industry networks more effective using social tools
by encouraging clients to contribute content, in line with their own and our objectives. Promote a dialogue with clients and community on EI managed sites and foster the development of online groups around niche industry and sector issues where it is appropriate to do so
In essence, better management of offline networks, and make it easier to do business with EI
“ It would have been great if we got a buyer who browsed the [MedInIreland] group, found an interesting [client] company and then contacted them and bought a pallet of stents or catheters from them - but I don't think that was ever a realistic goal”
for events, opportunity for pre-networking
certainly easier than maintaining an email list!
IPNN: crowd-sourcing market validation from targeted community members
Reaching out and gaining support from diaspora, has led to deals! (IBN)
Anecdotal story of the two companies who identified a potential collaboration on a LinkedIn Group to discover that they were next door to each other
When tracking success, important to remember that members aren’t obliged to inform you through the community itself – you may never know!