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Twitter Time Waster Or Valued Tool

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A presentation on the value of Twitter for small to medium sized businesses.

A presentation on the value of Twitter for small to medium sized businesses.

Published in Technology , Design
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Transcript

  • 1. Twitter: Time Waster or Valued Tool? (Depends on how you use it.) Desiree C. Scales, CEO Bella Web Design, Inc. TM Presentation is Copyrighted 2009 Bella Web Design, Inc.TM All Rights Reserved. 
  • 2.
    • Twitter is a communication platform that helps businesses stay connected to their customers.
  • 3.
    • Twitter lets you write and read messages of up to 140 characters, or the very length of this sentence, including all punctuation and spaces. 
  • 4.
    • Twitter connects you to your customers right now, in a way that was never before possible.
      • Instant Feedback
      • Glorious Reviews
      • Customer Service
      • Building Trust (Relationships)
      • Brand Awareness
  • 5. Find Information Quickly
    • Twitter is the number 3 search tool used after Google and YouTube. Crowd Sourcing is invaluable.
  • 6. Become the Trusted Expert
      • Answer Questions
      • Provide Information the Won't Find Elsewhere
      • Post Great Articles
      • Get Retweeted and Retweet Often
      • Share Blog Posts (Your Own Preferrably)
      • Share Company News
      • Join Twitter Chats in your Expertise
        • #sbbuzz and #smbiz
        • #journchat
        • #blogchat
        • #agchat
  • 7. Twitter Best Practices
      • Include YOUR Picture
      • Include a Bio
      • Listen for your Brand
      • Provide Value
      • Never Sell Outright
      • Be Friendly, Positive
      • Think Before you Tweet
      • Post Pictures of Your Office/Warehouse/Interesting Things
      • Don't be Afraid to Get Personal (We all know you have a life outside of work...)
  • 8. Case Study
    • Dell  
    • They first thought it would be one-way communication. The company was surprised when people responded. “They wanted to ask questions. They wanted to share their experiences, good and bad,” says Nelson. “We realized that people were really interested in talking with us.”
  • 9. Case Study
    • JetBlue
    • “ Some people were asking for help, and others were saying things that weren’t correct,” recalls JetBlue’s manager of corporate communications, Morgan Johnston. 
  • 10. Case Study
    • CoffeeGroundz
    • He would ask his followers from Houston to "come into the store and ask for J.R." J.R. then seized the opportunity to meet with each and every patron who asked for him by name, strengthening his bond with his followers.To J.R. and his customers "this is what social media is meant to be."
  • 11. Twitter Resources
    • http://business.twitter.com/twitter101
    • http://search.twitter.com  
    • http://www.twitip.com/
    • http://www.thebellabuzz.com 
    • http://www.hootsuite.com
  • 12. Questions?
    • Desiree C. Scales, CEO
    • @desireescales
    • 770 509 8797
    • [email_address]
    • www.bellawebdesign.com
    • www.thebellabuzz.com