They first thought it would be one-way communication. The company was surprised when people responded. “They wanted to ask questions. They wanted to share their experiences, good and bad,” says Nelson. “We realized that people were really interested in talking with us.”
He would ask his followers from Houston to "come into the store and ask for J.R." J.R. then seized the opportunity to meet with each and every patron who asked for him by name, strengthening his bond with his followers.To J.R. and his customers "this is what social media is meant to be."