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Social Media Presentation for Greater Atlanta Electric League, 2013
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Social Media Presentation for Greater Atlanta Electric League, 2013

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A presentation I gave to the Greater Atlanta Electric League.

A presentation I gave to the Greater Atlanta Electric League.

Published in: Business, Technology

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Transcript

  • 1. 5 Steps for Social Media Success @desireescales
  • 2. THANK YOU!
  • 3. Experience • • • • • Worldwide Client Base Webby Award Honoree 2011 Microsoft Case Study 2011 16 Years of Experience Featured Expert USAToday, NBC Nightly News, 11Alive, CBS News, AJC • 55,000 Followers Online
  • 4. What Is Social Media Marketing • • • • • • Connector, Human to Human Generation C Mobile Research Tool Transactional Customer Lifecycle
  • 5. If You’re Not Participating, You Risk Extinction You Risk Extinction
  • 6. “Over 40 percent of the companies that were at the top of Fortune 500 in 2000 were no longer there in 2010.” -- Babson College Study
  • 7. It’s About Capturing Leads • • • • • • • • eBooks Blog Posts Social Sharing Articles Newsletters Webinars Podcasts Video
  • 8. “Teach people what you do and they’ll hire you to do it.” ” ”
  • 9. Build a Circle of... Trust
  • 10. Benefits of Being Social • Improved social signals (which are a factor in the search ranking algorithm). • Company branding • Improved brand awareness • Word-of-mouth advertising • Increased customer loyalty and trust
  • 11. ComEd “Coolest Summer Ever” • • • • • • Facebook Contest Gained 31,000 fans Listening and Informing Give Partners a way to Share Word-of-mouth advertising Prizes at Zoos, Museums, Ballparks Improved audience reach and influence
  • 12. • • • • • Video Tips Images Contests Blog Posts Free Reports for Facebook
  • 13. Tips for Twitter • • • • • Share Blog Posts Share Other People’s Posts Industry News Share Stories Use Hashtags Ex. #ElectricCompany
  • 14. Tips for YouTube • • • • • People Stay 5x Longer on Sites with Video Create a Channel How To Videos Success Stories Testimonials
  • 15. Tips for LinkedIn • • • • • Create a Company Page Post Videos, Blog Posts and Images Join Groups Ask for Introductions Research
  • 16. Final Tips • Hootsuite.com (Allows posting to multiple channels) • ElectricalMarketing.com • StartOne at a Time • Be Consistent • Keep Expectations Realistic • Don’t Overshare • 30 Minutes Per Day
  • 17. Desiree Scales, CEO Bella Web Design, Inc. 770 509 8797 www.bellawebdesign.com Twitter: @desireescales