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Social Media for CPAs

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This is a class I give for CPE credit for CPAs at Kennesaw State University.

This is a class I give for CPE credit for CPAs at Kennesaw State University.

Published in: Social Media, Business, Technology

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  • 1. Social Media and Online Networking for CPAs Desiree Scales, CEO @desireescales
  • 2. Experience • • • • • Clients Worldwide Webby Award Honoree 2011 Microsoft Case Study 2011 16 Years of Experience 55,000 Followers Online
  • 3. What Is Social Media Marketing • • • • • • Connector, Human to Human Generation C Mobile Research Tool Transactional Customer Lifecycle
  • 4. If You’re Not Participating, You Risk Extinction You Risk Extinction
  • 5. “Over 40 percent of the companies that were at the top of Fortune 500 in 2000 were no longer there in 2010.” -- Babson College Study
  • 6. It’s About Capturing Leads • • • • • • • • eBooks Blog Posts Social Sharing Articles Newsletters Webinars Podcasts Video
  • 7. “Teach people what you do and they’ll hire you to do it.” — Desiree Scales ” — Desiree Scales — Desiree Scales
  • 8. Man’s Greatest Invention?
  • 9. Man’s Greatest Invention
  • 10. Build a Circle of... Trust
  • 11. Benefits of Being Social • Improved social signals (which are a factor in the search ranking algorithm). • Company branding • Improved brand awareness • Word-of-mouth advertising • Increased customer loyalty and trust • Improved audience reach and influence
  • 12. Tips for Facebook • • • • • • Video Images Contests Insights Tell You What Brings Them to Your Site Blog Posts Free Reports
  • 13. Tips for Twitter • • • • Blog Posts Friends Posts are Most Shared Share Stories Use Hashtags Ex. #april15 #taxday
  • 14. Tips for YouTube • • • • • People Stay Longer on Sites with Video Create a Channel How To Videos Success Stories Testimonials
  • 15. Tips for LinkedIn • • • • • • • Create a Company Page Free Access to Talent Finder Post Videos, Blog Posts and Images Create Groups Ask for Introductions Connect with Your School Recommend and Get Recommended
  • 16. Final Thoughts • • • • • • • • Get Involved Start One at a Time Positive Posts Be Consistent Keep Expectations Realistic Don’t Overshare 30 Minutes Per Day Have Fun!
  • 17. Want to know the real secret to powerful networking?
  • 18. ASK BILL
  • 19. CPA to 706 432 2355 706 432 2355 706 432 2355
  • 20. Desiree Scales, CEO Bella Web Design, Inc. 770 509 8797 www.bellawebdesign.com Twitter: @desireescales

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