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Social Media Made Simple (For Nonprofits)
Social Media Made Simple (For Nonprofits)
Social Media Made Simple (For Nonprofits)
Social Media Made Simple (For Nonprofits)
Social Media Made Simple (For Nonprofits)
Social Media Made Simple (For Nonprofits)
Social Media Made Simple (For Nonprofits)
Social Media Made Simple (For Nonprofits)
Social Media Made Simple (For Nonprofits)
Social Media Made Simple (For Nonprofits)
Social Media Made Simple (For Nonprofits)
Social Media Made Simple (For Nonprofits)
Social Media Made Simple (For Nonprofits)
Social Media Made Simple (For Nonprofits)
Social Media Made Simple (For Nonprofits)
Social Media Made Simple (For Nonprofits)
Social Media Made Simple (For Nonprofits)
Social Media Made Simple (For Nonprofits)
Social Media Made Simple (For Nonprofits)
Social Media Made Simple (For Nonprofits)
Social Media Made Simple (For Nonprofits)
Social Media Made Simple (For Nonprofits)
Social Media Made Simple (For Nonprofits)
Social Media Made Simple (For Nonprofits)
Social Media Made Simple (For Nonprofits)
Social Media Made Simple (For Nonprofits)
Social Media Made Simple (For Nonprofits)
Social Media Made Simple (For Nonprofits)
Social Media Made Simple (For Nonprofits)
Social Media Made Simple (For Nonprofits)
Social Media Made Simple (For Nonprofits)
Social Media Made Simple (For Nonprofits)
Social Media Made Simple (For Nonprofits)
Social Media Made Simple (For Nonprofits)
Social Media Made Simple (For Nonprofits)
Social Media Made Simple (For Nonprofits)
Social Media Made Simple (For Nonprofits)
Social Media Made Simple (For Nonprofits)
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Social Media Made Simple (For Nonprofits)

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Preesented at the Lutheran Financial Manager Services Conference in Scottsdale, AZ in October, 2013.

Preesented at the Lutheran Financial Manager Services Conference in Scottsdale, AZ in October, 2013.

Published in: Business, Technology
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Transcript

  • 1. Social Media Success Made Simple (For Nonprofits) Desiree C. Scales, CEO Bella Web Design, Inc. @desireescales
  • 2. Experience • 16+Years • Over 950 Clients • Clients Worldwide • 2-3 Non Profits PerYear (Over 100) • Webby Award Honoree 2011 • Microsoft Case Study 2011
  • 3. What Is Social Media • Connector, Human to Human • Generation C (What’s the Future of Business) • Mobile • Research Tool • Transactional
  • 4. Raising MoneyThrough Social Media Has MoreThan Doubled in the Past 5Years -ShareThis, 2012 -ShareThis, 2012
  • 5. IfYou’re Not Participating, You Risk Extinction You Risk Extinction
  • 6. “Over 40 percent of the companies that were at the top of Fortune 500 in 2000 were no longer there in 2010.” -- Babson College Study
  • 7. Frank Barry npEngage npEngage “These days, non-profits are strategizing online content to help connect with the right web audiences. The concept of creating content to engage with your audience isn’t new, especially in the non-profit world, but it is becoming more critical to creating online success.” -- Mashable, 2012
  • 8. It’s About Content Marketing • Annual Reports • eBooks • Blog Posts • Social Sharing • Articles • Newsletters • Webinars • Podcasts • Video
  • 9. “Social media outlets offer an inexpensive but powerful way to recognize and encourage desired behavior.” -- Forbes, June 2013 -- Forbes, June 2013
  • 10. Build a Circle of... Trust
  • 11. Benefits • Improved social signals (which are a factor in the search ranking algorithm). • Company branding • Improved brand awareness • Word-of-mouth advertising • Increased customer loyalty and trust • Improved audience reach and influence
  • 12. Who Owns SMM? • IT? • Marketing? • Sales? • Donor Services?
  • 13. The Owner is the Department Who Can Best Contribute
  • 14. Case Study Trust
  • 15. Charity:Water Success • Tell a Powerful Story • Emotional Connection • Be Authentic,Transparent • Encourage Sharing • 10 Social Media Platforms • Ask Donors to Engage • $10M from 50,000 Donors, 1Year
  • 16. People Want to Be Recognized for Altruistic Behavior • Publicly Recognize Supporters • Give Them a Way to Brag • Facebook Example (Organ Donation Increased 2000%) • Encourage Sharing • It’s about “Me”
  • 17. 98% of all NPs Use Facebook
  • 18. Tips for Facebook • Video • Images • Contests • Connect to Donation SAAS • Insights TellYou What Brings Them toYour Site • Blog Posts • Free Reports
  • 19. 74% of all NPs UseTwitter
  • 20. Tips forTwitter • Blog Posts • 10X More Money Raised • Friends Posts are Most Shared • Ask for Donations • Share Stories • Use Hashtags Ex. #GivingTuesday
  • 21. 66% of all NPs UseYouTube
  • 22. Tips forYouTube • GetYoung People Involved • Create a Channel • How ToVideos • Success Stories • Do GooderVideo Awards
  • 23. 30% of all NPs Use LinkedIn
  • 24. Tips for LinkedIn • Encourage Use of Volunteer and Causes Areas • Create a Company Page • Free Access to Talent Finder • PostVideos, Blog Posts and Images • Create Groups forVolunteers, Donors • Board Connect
  • 25. Tips for Google+ • Hangouts (Rally Donors, Share Info) • Communities • Target Information (Circles) • SEO Benefits (Social Sharing) • Create a Page
  • 26. Pinterest is Multi-Platform
  • 27. Tips for Pinterest • Use High Quality Images • UseVideo • Post Pictures of the Day/Week • Share Uplifting Pins • Bring People Back toYour Site
  • 28. FinalThoughts • Get Involved • Start One at a Time • Positive Posts • Be Consistent • Keep Expectations Realistic • Don’t Overshare • 30 Minutes Per Day • Best Done from Within • Have Fun!
  • 29. Text LITN 706 432 2355 706 432 2355
  • 30. Desiree Scales, CEO Bella Web Design, Inc. 770 509 8797 www.bellawebdesign.com Twitter: @desireescales

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