Social Media Made Simple (For Nonprofits)

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Preesented at the Lutheran Financial Manager Services Conference in Scottsdale, AZ in October, 2013.

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Social Media Made Simple (For Nonprofits)

  1. 1. Social Media Success Made Simple (For Nonprofits) Desiree C. Scales, CEO Bella Web Design, Inc. @desireescales
  2. 2. Experience • 16+Years • Over 950 Clients • Clients Worldwide • 2-3 Non Profits PerYear (Over 100) • Webby Award Honoree 2011 • Microsoft Case Study 2011
  3. 3. What Is Social Media • Connector, Human to Human • Generation C (What’s the Future of Business) • Mobile • Research Tool • Transactional
  4. 4. Raising MoneyThrough Social Media Has MoreThan Doubled in the Past 5Years -ShareThis, 2012 -ShareThis, 2012
  5. 5. IfYou’re Not Participating, You Risk Extinction You Risk Extinction
  6. 6. “Over 40 percent of the companies that were at the top of Fortune 500 in 2000 were no longer there in 2010.” -- Babson College Study
  7. 7. Frank Barry npEngage npEngage “These days, non-profits are strategizing online content to help connect with the right web audiences. The concept of creating content to engage with your audience isn’t new, especially in the non-profit world, but it is becoming more critical to creating online success.” -- Mashable, 2012
  8. 8. It’s About Content Marketing • Annual Reports • eBooks • Blog Posts • Social Sharing • Articles • Newsletters • Webinars • Podcasts • Video
  9. 9. “Social media outlets offer an inexpensive but powerful way to recognize and encourage desired behavior.” -- Forbes, June 2013 -- Forbes, June 2013
  10. 10. Build a Circle of... Trust
  11. 11. Benefits • Improved social signals (which are a factor in the search ranking algorithm). • Company branding • Improved brand awareness • Word-of-mouth advertising • Increased customer loyalty and trust • Improved audience reach and influence
  12. 12. Who Owns SMM? • IT? • Marketing? • Sales? • Donor Services?
  13. 13. The Owner is the Department Who Can Best Contribute
  14. 14. Case Study Trust
  15. 15. Charity:Water Success • Tell a Powerful Story • Emotional Connection • Be Authentic,Transparent • Encourage Sharing • 10 Social Media Platforms • Ask Donors to Engage • $10M from 50,000 Donors, 1Year
  16. 16. People Want to Be Recognized for Altruistic Behavior • Publicly Recognize Supporters • Give Them a Way to Brag • Facebook Example (Organ Donation Increased 2000%) • Encourage Sharing • It’s about “Me”
  17. 17. 98% of all NPs Use Facebook
  18. 18. Tips for Facebook • Video • Images • Contests • Connect to Donation SAAS • Insights TellYou What Brings Them toYour Site • Blog Posts • Free Reports
  19. 19. 74% of all NPs UseTwitter
  20. 20. Tips forTwitter • Blog Posts • 10X More Money Raised • Friends Posts are Most Shared • Ask for Donations • Share Stories • Use Hashtags Ex. #GivingTuesday
  21. 21. 66% of all NPs UseYouTube
  22. 22. Tips forYouTube • GetYoung People Involved • Create a Channel • How ToVideos • Success Stories • Do GooderVideo Awards
  23. 23. 30% of all NPs Use LinkedIn
  24. 24. Tips for LinkedIn • Encourage Use of Volunteer and Causes Areas • Create a Company Page • Free Access to Talent Finder • PostVideos, Blog Posts and Images • Create Groups forVolunteers, Donors • Board Connect
  25. 25. Tips for Google+ • Hangouts (Rally Donors, Share Info) • Communities • Target Information (Circles) • SEO Benefits (Social Sharing) • Create a Page
  26. 26. Pinterest is Multi-Platform
  27. 27. Tips for Pinterest • Use High Quality Images • UseVideo • Post Pictures of the Day/Week • Share Uplifting Pins • Bring People Back toYour Site
  28. 28. FinalThoughts • Get Involved • Start One at a Time • Positive Posts • Be Consistent • Keep Expectations Realistic • Don’t Overshare • 30 Minutes Per Day • Best Done from Within • Have Fun!
  29. 29. Text LITN 706 432 2355 706 432 2355
  30. 30. Desiree Scales, CEO Bella Web Design, Inc. 770 509 8797 www.bellawebdesign.com Twitter: @desireescales

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