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ONLINE MARKETING THE 30,000 FT. VIEW Desiree Scales, CEO Bella Web Design, Inc.
Bella Web Design, Inc. Started in 1998
37 States 2 Countries
Organic Growth Through Online Marketing
What Is Online Marketing?
156 Billion Results
Online Marketing  ≠ Easy Sales Tons of $$$ Get Rich Quick
Online Marketing = Time Investment Brand Awareness Sharing Knowledge Making Connections
A Sale Is a Result  of Earning Trust Online through Engagement, then Connecting Offline.
 
A Limited Vehicle  of Communication 1 Person at a Time
Unlimited Vehicles  of Communication Millions at a Time
 
 
I just can’t keep up!
Communicate Faster  in Real Time Share Info Worldwide Low or No Cost
The Only Investment is Time
Web Site + Search Engine Optimization=Power
Web Site +SEO+Social Media=Atomic Power
Your Website SEO ____________________ Social Media: Blog LinkedIn Facebook Twitter YouTube Mobile
 
 
 
 
Social Media
 
Most Powerful Word  in Social Media: SHARE
Start with a Blog
 
A Blog Forces You to Think About Your Industry in Creative Ways and Stay Sharp
Credibility + Expertise =Trust
Chamber Meeting 24/7 Online Networking Event
LinkedIn is an online network of more than 55 million members.
Create Groups to Enhance Discussion Post Events Ask and Answer Questions
350 million users on Facebook Worldwide The Pub:  Where Everybody Knows Your Name
What’s the Fastest Growing Demographic on Facebook?
The fastest growing demographic on Facebook are 35+ Year Olds
Post Event Pages Talk About the Event to Your Sphere and Share with Others
The Cocktail Party
27 million Tweets per Day Micro-Blogging
 
 
Tweet Weekly the Month Before, Daily the Week Of Encourage Event Hashtags Encourage Tweeting at the Event
<ul><ul><li>What is the Number 2 Search Engine Right Behind Google? </li></ul></ul>
 
Video Captures Emotion,  Expression and Evokes the Senses
Tape Past Attendees Tape During the Event Interview Attendees
Encourage Connection Before the Event!
 
Create a Conversation Online Don’t Forget to Connect Offline
Choose One Platform  to Get Started Get Comfortable
Dos and Don’ts <ul><ul><li>Use Humor </li></ul></ul><ul><ul><li>Don’t Sell Outright, Soft Sell </li></ul></ul><ul><ul><li>...
How to Find Desiree Scales: 770 509-8797 <ul><li>Website: </li></ul><ul><li>www.bellawebdesign.com  </li></ul><ul><li>YouT...
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GaMPI Online Marketing 30,000 Ft. View Presentation

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Presentation given to the GaMPI MEC conference on online marketing. An overview of all tools associated with online and Internet marketing by Desiree Scales of Bella Web Design, Inc.

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  • Transcript of "GaMPI Online Marketing 30,000 Ft. View Presentation"

    1. 1. ONLINE MARKETING THE 30,000 FT. VIEW Desiree Scales, CEO Bella Web Design, Inc.
    2. 2. Bella Web Design, Inc. Started in 1998
    3. 3. 37 States 2 Countries
    4. 4. Organic Growth Through Online Marketing
    5. 5. What Is Online Marketing?
    6. 6. 156 Billion Results
    7. 7. Online Marketing ≠ Easy Sales Tons of $$$ Get Rich Quick
    8. 8. Online Marketing = Time Investment Brand Awareness Sharing Knowledge Making Connections
    9. 9. A Sale Is a Result of Earning Trust Online through Engagement, then Connecting Offline.
    10. 11. A Limited Vehicle of Communication 1 Person at a Time
    11. 12. Unlimited Vehicles of Communication Millions at a Time
    12. 15. I just can’t keep up!
    13. 16. Communicate Faster in Real Time Share Info Worldwide Low or No Cost
    14. 17. The Only Investment is Time
    15. 18. Web Site + Search Engine Optimization=Power
    16. 19. Web Site +SEO+Social Media=Atomic Power
    17. 20. Your Website SEO ____________________ Social Media: Blog LinkedIn Facebook Twitter YouTube Mobile
    18. 25. Social Media
    19. 27. Most Powerful Word in Social Media: SHARE
    20. 28. Start with a Blog
    21. 30. A Blog Forces You to Think About Your Industry in Creative Ways and Stay Sharp
    22. 31. Credibility + Expertise =Trust
    23. 32. Chamber Meeting 24/7 Online Networking Event
    24. 33. LinkedIn is an online network of more than 55 million members.
    25. 34. Create Groups to Enhance Discussion Post Events Ask and Answer Questions
    26. 35. 350 million users on Facebook Worldwide The Pub: Where Everybody Knows Your Name
    27. 36. What’s the Fastest Growing Demographic on Facebook?
    28. 37. The fastest growing demographic on Facebook are 35+ Year Olds
    29. 38. Post Event Pages Talk About the Event to Your Sphere and Share with Others
    30. 39. The Cocktail Party
    31. 40. 27 million Tweets per Day Micro-Blogging
    32. 43. Tweet Weekly the Month Before, Daily the Week Of Encourage Event Hashtags Encourage Tweeting at the Event
    33. 44. <ul><ul><li>What is the Number 2 Search Engine Right Behind Google? </li></ul></ul>
    34. 46. Video Captures Emotion, Expression and Evokes the Senses
    35. 47. Tape Past Attendees Tape During the Event Interview Attendees
    36. 48. Encourage Connection Before the Event!
    37. 50. Create a Conversation Online Don’t Forget to Connect Offline
    38. 51. Choose One Platform to Get Started Get Comfortable
    39. 52. Dos and Don’ts <ul><ul><li>Use Humor </li></ul></ul><ul><ul><li>Don’t Sell Outright, Soft Sell </li></ul></ul><ul><ul><li>Educate & Enlighten </li></ul></ul><ul><ul><li>Know Your Audience </li></ul></ul><ul><ul><li>Engage and Share Information </li></ul></ul><ul><ul><li>Ask for the ReTweet/Share </li></ul></ul><ul><ul><li>Common Sense </li></ul></ul>
    40. 53. How to Find Desiree Scales: 770 509-8797 <ul><li>Website: </li></ul><ul><li>www.bellawebdesign.com </li></ul><ul><li>YouTube: </li></ul><ul><li>www.youtube.com/bellawebdesign </li></ul><ul><li>Twitter: </li></ul><ul><ul><li>www.twitter.com/desireescales </li></ul></ul><ul><li>Facebook: </li></ul><ul><ul><li>http://companies.to/bellawebdesign  </li></ul></ul><ul><li>LinkedIn:  </li></ul><ul><ul><li>www.linkedin.com/in/bellawebdesign </li></ul></ul>
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