BT click&buy    www.btclickandbuy.com
BT click&buy - The Business Proven:  • Launched on 2nd September 2002 - now 180+ content    partners.  • First in the “Ten...
BT click&buy - Statistics  • 3.1 million global click&buy users  • 180+ content partners  • 20% - 75% revenue growth gener...
Benefits to Partners: IncrementalRevenues• BT Brand - ensures trust and stimulates purchases • Widest range of payment cho...
Benefits to Partners: Reduced Costs • Fully managed flexible payment solution including         - technology, marketing, f...
BT click&buy - Key benefits to theConsumer/Business • One-off simple and secure registration. • Security - consumers trust...
BT click&buy - A selection of our partners
BT click&buy High Conversion RatesOur experience has shown that when consumers are given the widest choiceof payment optio...
BT click&buy Account Holders - Payment Choiceacross all Content Partners         BT Phone Bill          22%               ...
Payment option chosen by Age Group acrossall Content Partners  •Direct Debit is much more popular with the younger audienc...
Age Profile of Account Holders across allContent Partners           Age Profile of BT click&buy Account Holders           ...
BT click&buy delivers new customers        % of existing BT click&buy account holders who have         become new customer...
BT click&buy - Any Type of Digital Content   •   Articles (current / archive)   •   Classified Advertising   •   Competiti...
BT click&buy on the BT phone bill
Reporting Examples
BT click&buy - Key benefits to you theContent Partner    • Flexibility to sell any digital content or service, packaged in...
BT click&buy - Case StudiesBT click&buy partners speak for themselves.  • The Independent - Combining “pay-per-view” with ...
Revenue Share and Set Up   Charges   • Monthly recurring Revenue share on Content Charges   • One-off Set Up Fee     Month...
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BT Click & Buy 2004

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BT Click & Buy 2004

  1. 1. BT click&buy www.btclickandbuy.com
  2. 2. BT click&buy - The Business Proven: • Launched on 2nd September 2002 - now 180+ content partners. • First in the “Ten to Watch” for 2003 - New Media Age. • Winner of New Media Age Effectiveness Awards 2003 for Best New Business and Grand Prix. • National Business Awards 2003 Finalist. • Quoted by the FT as “the UK market leader” 16 September 2003. • BT click&buy are only successful if our content partners are successful.
  3. 3. BT click&buy - Statistics • 3.1 million global click&buy users • 180+ content partners • 20% - 75% revenue growth generated for content partners • 40% uplift on subscriptions for several content partners • 0.6% charge-backs due to BT’s active account management and fraud processes • BT click&buy account holder split 46% credit card, 32% direct debit, 22% BT phone bill (credit card % is high due to overseas customers) • BT click&buy newsletters have generated up to 300% revenue growth
  4. 4. Benefits to Partners: IncrementalRevenues• BT Brand - ensures trust and stimulates purchases • Widest range of payment choices including credit/debit card, Direct Debit and BT phone bill (19 million) • Network effect • Customer experience • Repeat purchases • Marketing support 2004 Parks Associates
  5. 5. Benefits to Partners: Reduced Costs • Fully managed flexible payment solution including - technology, marketing, finance and customer service • Systematic prevention of charge-backs and fraud • Pursuit of failed payments • No hardware or software investment required - reduced administration costs • No on-going overhead/development costs - one-off setup fee + revenue share • Transaction value from 25p upwards • High repeat purchases (username + password to purchase)
  6. 6. BT click&buy - Key benefits to theConsumer/Business • One-off simple and secure registration. • Security - consumers trust the BT brand which greatly promotes purchases. • Widest choice of payment options • Only username and password required to purchase any online content. • Detailed and real-time transaction statements. • Dedicated Call Centre providing full customer support.
  7. 7. BT click&buy - A selection of our partners
  8. 8. BT click&buy High Conversion RatesOur experience has shown that when consumers are given the widest choiceof payment options, the majority choose the BT Phone Bill or Online DirectDebit.We attribute this to the BT trusted brand, and consumers reticence to putfinancial details over the web, especially as no financial details are required touse the BT Phone Bill option.Across all BT click&buy account holders the payment choice is:- 22% BT Phone Bill, 32% Direct Debit, 46% Credit/Debit Card (April-July’04) 33%However, GMTV and Granda see a greater % for the BT Phone Bill 32% GMTV - 68% choose Granada - 73% choose BT Bill or Direct Debit BT Bill or Direct Debit 33% 35% 32% 27% 35% 35% 38% Credit Card Direct Debit BT Phone Bill
  9. 9. BT click&buy Account Holders - Payment Choiceacross all Content Partners BT Phone Bill 22% Credit card 46% Note: These %’s differ Direct debit based on types of content, 32% i.e. for geneology content 60%+ of the 51+ age group choose BT phone bill. (April - June’04)
  10. 10. Payment option chosen by Age Group acrossall Content Partners •Direct Debit is much more popular with the younger audience •The BT phone bill popularity increases with age Payment Option by Age 60.0% 50.0% 40.0% Direct Debit Credit Card 30.0% Blue Bill 20.0% 10.0% 0.0% 18-20 21-25 26-30 31-35 36-40 41-45 46-50 51-55 56-60 61+ Age Credit card stats also include Debit cards. Statistics upto July 2004.
  11. 11. Age Profile of Account Holders across allContent Partners Age Profile of BT click&buy Account Holders Over 60 50-59 5% 11% 18-29 31% 40-49 20% 30-39 33% 18-29 30-39 40-49 50-59 Over 60 (July 2004)
  12. 12. BT click&buy delivers new customers % of existing BT click&buy account holders who have become new customers for the following web sites 30 27 24 22 25 19.3 20 15 12 9 10 10 5 0
  13. 13. BT click&buy - Any Type of Digital Content • Articles (current / archive) • Classified Advertising • Competitions • Reports / Newsletters • Dating / Horoscopes • Pay per view • Ring tones • Subscriptions • Images / Pictures • Mobile content (SMS/MMS) • Membership • Webcasts • Timed access • Video clips • Trial Periods • Electronic Tickets (Free/Discounted) • Vouchers • Online courses • Screen savers etc • Any online transaction
  14. 14. BT click&buy on the BT phone bill
  15. 15. Reporting Examples
  16. 16. BT click&buy - Key benefits to you theContent Partner • Flexibility to sell any digital content or service, packaged in numerous ways. • Pricing managed in real-time giving you complete control. • Statistics allow detailed demographic profiles and targeted content development. • Dual branded so users never leave your web site. • BT click&buy can work alongside existing payment solutions. • No merchant ID required, therefore no cost to you. • Secure system with complex fraud checking processes.
  17. 17. BT click&buy - Case StudiesBT click&buy partners speak for themselves. • The Independent - Combining “pay-per-view” with subscriptions to maximise revenue • AdTrader - How BT click&buy overcomes credit card drop-off to stimulate revenue growth • Partymob.com - Why buying online makes sense for mobile content • dotmusic - How “fee” can compete with “free” • Workthing - Instant online revenues without the hassle • Channel 4: The Salon - Maximising online revenues from TV response
  18. 18. Revenue Share and Set Up Charges • Monthly recurring Revenue share on Content Charges • One-off Set Up Fee Monthly revenues £50+ £10.00- £5.00- £2.50- £1.00-£2.49 50p to £49.99 £9.99 £4.99 £0.99 UP TO £ 10,000 8% 11% 17% 25% 29.5% 32% £10,000-£50,000 5.5% 7% 10% 23% 27.5% 30% Above £50,000 5% 6% 9% 20% 24.5% 27%

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