Internet Strategies Forum 2010 - Microsoft Media Platform

David Sayed Silverlight Media Marketing Microsoft Corporation

Limited content Watching TV is a selection single task Paid for by advertising, One device subscription or license fee

Enormous Do other amount of things while content watching TV Many devices: Different TV, computer, business phone, … models

Connected TV Set Top Box Computer Game Console Media Player Phone Slate Microsoft Media Delivery Technologies and Solutions Content Creator Content Owner Content Distributor Retailer

Connected TV Set Top Box Computer Game Console Media Player Phone Slate IIS Media Services Silverlight PlayReady Mediaroom Expression Encoder Content Creator Content Owner Content Distributor Retailer

Live VOD

Live VOD Simulcast Free or Ad-Supported Catch-up Service News Freemium Download-to-Own Sports Premium (PPV, Subscription) Download-to-Rent Client features: DVR, multi-cam, closed-captions, multi-audio tracks, markers, interactivity Content features: on-line/off-line content protection, analytics, ad-insertion, metadata Multi-platform support: Windows, Mac, Windows Phone 7, STB, Apple iOS (through HTML5)

谢谢 david.sayed@microsoft.com

Internet Strategies Forum 2010 - Microsoft Media Platform

by David Sayed on Nov 15, 2010

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Internet Strategies Forum 2010 - Microsoft Media Platform — Presentation Transcript