10 Steps For a Successful
Technology Scholarly Project
Donna M. D'Alessandro, M.D.
donna-dalessandro@uiowa.edu
Educational...
10 Steps
• All of these steps may
not be appropriate for
your project
• Specific commercial
applications are ones we
have ...
1. Planning
• Mission - Most important part
• Educational construct
• How you will carry out mission (2nd
most
important)
...
2. Choose a Technology
2. Choose a Technology
• B. Ebook - easy
• Choose platform / format
• Kindle [.mobi /.azw /.kf8] (All)
• EPUB [.epub] (And...
3. Define a Style
• Template should include:
• Project name
• Graphic use – don’t overdue
it
• Author of content, affiliat...
4. Define Metadata Style
• Dublin Core vs. Search Engine Optimization
<title></title>
<meta name="keywords" content="list ...
5. Define Information
Architecture
• LATCH
• Location
• Alphabetica
l
• Time
• Category
• Hierarchy
6. How to Create Content in a
Disciplined Manner
• Create a schedule and
rigorously follow it
• You have to just keep show...
7. Installing a Search Engine
Google Custom Search Engine
www.google.com/cse/
8. Instrumenting Your Project
to Gather Data
• Installing a Web statistics package for Web site
• SiteMeter - www.sitemete...
9. Publicity and Marketing
• Instrument your website/project to take advantage of social media
• Feed content to Facebook,...
9. Publicity and Marketing
• Index in Open Education Resources repositories
• AAMC MedPortal, www.curriki.org, www.e-books...
10. Maintenance, Evaluation
and CQI
• Usually most neglected step ~ Why most fail
• Evaluation is key - listen to your use...
References
• Michael Lesk. Understanding Digital Libraries, 2nd Edition. 2004
• Patrick Lynch, Sarah Horton. Web Style Gui...
Peer Critique
(modified Step-Back Review)
• Get into groups of 3
• Each person works on their own project
worksheet for 5 ...
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10 Steps For a Successful Technology Scholarly Project

  1. 1. 10 Steps For a Successful Technology Scholarly Project Donna M. D'Alessandro, M.D. donna-dalessandro@uiowa.edu Educational Informatics www.educationalinformatics.org www.slideshare.net/donnadalessandro Stead Family Department of Pediatrics University of Iowa Children's Hospital
  2. 2. 10 Steps • All of these steps may not be appropriate for your project • Specific commercial applications are ones we have used in various projects. There are certainly others and new ones being developed all the time. • Please look at options and talk with people about your specific project and its needs.
  3. 3. 1. Planning • Mission - Most important part • Educational construct • How you will carry out mission (2nd most important) • Metrics for success
  4. 4. 2. Choose a Technology
  5. 5. 2. Choose a Technology • B. Ebook - easy • Choose platform / format • Kindle [.mobi /.azw /.kf8] (All) • EPUB [.epub] (Android, iOS), • iBooks2 [.ibooks] (iOS) • PDF [.pdf] (All) • Choose authoring tool • Sigil (ePub) • Calibre (convert ePub to Kindle) • iBooks Author (iOS) • C. App – not for the faint of heart • Choose platform – Android vs. iOS • Choose authoring tool – cross platform HTML5 app vs. dedicated app
  6. 6. 3. Define a Style • Template should include: • Project name • Graphic use – don’t overdue it • Author of content, affiliation, credentials • References • Disclosure of site ownership and sponsorship • Currency of content • Contact information • Copyright information • URL (address) • Disclaimer • Privacy policy http://cloudx18.deviantart.com/art/Ubuntu-Blogger- Template-213069745
  7. 7. 4. Define Metadata Style • Dublin Core vs. Search Engine Optimization <title></title> <meta name="keywords" content="list out a few"> <meta name="description" content="A short description"> <title>GeneralPediatrics.com: The General Pediatrician's View of the Internet - General Pediatrics | Pediatrics | Paediatrics | Pediatric Education | Paediatric Education | Free Pediatric Books</title> <meta name="keywords" content="general pediatrics, pediatrician, pediatrics, paediatrics, pediatric education, general paediatrics, paediatrician, free pediatric books, pediatric books"> <meta name="description" content="The General Pediatrician's View of the Internet”>
  8. 8. 5. Define Information Architecture • LATCH • Location • Alphabetica l • Time • Category • Hierarchy
  9. 9. 6. How to Create Content in a Disciplined Manner • Create a schedule and rigorously follow it • You have to just keep showing up • Intellectual property licensing - Creative Commons - www.creativecommons.org
  10. 10. 7. Installing a Search Engine Google Custom Search Engine www.google.com/cse/
  11. 11. 8. Instrumenting Your Project to Gather Data • Installing a Web statistics package for Web site • SiteMeter - www.sitemeter.com • Google Analytics - www.google.com/analytics • Utilizing preexisting App Store statistics packages for Ebook / App • Amazon Kindle / Apple iTunes / Google Play • Installing a comment / feedback form (users comments = true peer review) • This is part of your Metrics for Success (see Step 1) • Remember you are going to need this to improve your work • Document its value to others
  12. 12. 9. Publicity and Marketing • Instrument your website/project to take advantage of social media • Feed content to Facebook, Twitter, Instagram, Pinterest, etc. • RSS feed • Submit Web site to • (Consider creating marketing Web site for Ebook / App) • Search engines - google.com, www.bing.com • Internet Archive - www.archive.org • Internet directories - www.dmoz.org • Health sciences directories - www.martindalecenter.com • Health on the Net - www.hon.ch • Add links to related articles in Wikis • www.wikipedia.org, www.wikibooks.org
  13. 13. 9. Publicity and Marketing • Index in Open Education Resources repositories • AAMC MedPortal, www.curriki.org, www.e-booksdirectory.com, www.lemill.net, www.merlot.org, www.oercommons.org, textbookrevolution.org, wlh.webhost.utexas.edu • Send announcement • groups.google.com (misc.education.medical), groups.yahoo.com, www.medscape.com, www.sermo.com, Facebook groups, Twitter, society mailing lists, friends / colleagues • Check search engines for top 100 hits for related terms / keywords • Ask these sites to trade links • Send e-mails to journal reviewers • Professional meetings ~ hand out flyers ~ teach workshops • News Alerts to track your progress - www.google.com/alerts
  14. 14. 10. Maintenance, Evaluation and CQI • Usually most neglected step ~ Why most fail • Evaluation is key - listen to your users • Take the long view - commit to 10 years • Keep it simple stupid! - in terms of design + technology • Always have a backup of the Web site / Ebook / App • Keep a diary from day one • Yearly Maintenance, Evaluation and Quality Improvement • Reconfirm Step 1 - your mission / audience / goals / metrics • Check - links / HTML / accessibility / software compatability • Preserve - archive, print, screen shot • Measure evolving metrics - inbound links, Web statistics, downloads • Measure Altmetrics - ImpactStory.org • Search for reviews - LexisNexis, Google News Archive, Google Scholar, Amazon 'Search Inside Books', Google Books
  15. 15. References • Michael Lesk. Understanding Digital Libraries, 2nd Edition. 2004 • Patrick Lynch, Sarah Horton. Web Style Guide, 2nd Edition, 2001 (www.webstyleguide.com) • Louis Rosenfeld, Peter Morville. Information Architecture for the World Wide Web, 3rd Edition. 2006 • Jakob Nielsen. Designing Web Usability: The Practice of Simplicity. 1999 (www.useit.com) • Jakob Nielsen. Homepage Usability: 50 Web sites Deconstructed. 2001 • Jay Conrad Levinson. Guerilla Marketing • Silberg WM, Lundberg GD, Musacchio RA. Assessing, controlling, and assuring the quality of medical information on the Internet: caveant lector et viewor-let the reader and viewer beware. JAMA. 1997;277:1244-1245. • Stanford Guidelines for Web Credibility (credibility.stanford.edu/guidelines) • Modern Language Association Guidelines for Authors of Digital Resources (http://www.mla.org/resources/documents/rep_it/web_guidelines) For project examples and these slides: www.educationalinformatics.org www.slideshare.net/donnadalessandro
  16. 16. Peer Critique (modified Step-Back Review) • Get into groups of 3 • Each person works on their own project worksheet for 5 minutes • 3 rounds of peer critique • 2 minutes - project presentation by 1st person • May end with ? – social media integration, spec or general question • 4 minutes – peer critique while 1st person iistens and says nothing and takes notes • Answer question, provide comments, questions to consider st

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