HP Artist TM : New Solutions In Digital Fine Art Reproduction Marketing Your Business to Artists HP Artist TM

HP Artist: Digital Fine Art Reproduction A new solution - HP Artist software Make attractive, accurate, and sellable reproductions of original artwork - watercolor, oil, acylics, etc. Profitable stand-alone or addition to a printmaking or photography business G. Wilsey

A new solution - HP Artist software

Make attractive, accurate, and sellable reproductions of original artwork - watercolor, oil, acylics, etc.

Profitable stand-alone or addition to a printmaking or photography business

A Transformation in Fine Art Reproduction In the past, fine art reproduction limited to specialists This is a unique solution from HP in cooperation with its partners Nikon and Ergosoft A special edition of Ergosoft Studio Print includes an embedded version of HP Artist software solution. It is a purpose-built, integrated tool for digital capture, correction, editing, and reproduction of fine art. The integration of system components within StudioPrint, such as Nikon cameras, lighting, and HP printers, greatly reduces time required to produce high-quality, accurate work. J.R. Hull

In the past, fine art reproduction limited to specialists

This is a unique solution from HP in cooperation with its partners Nikon and Ergosoft

A special edition of Ergosoft Studio Print includes an embedded version of HP Artist software solution. It is a purpose-built, integrated tool for digital capture, correction, editing, and reproduction of fine art.

The integration of system components within StudioPrint, such as Nikon cameras, lighting, and HP printers, greatly reduces time required to produce high-quality, accurate work.

Transformation in Fine Art Reproduction - 2 HP Artist is a unqiue solution Workflow now consists of ten basic steps All hardware and software components are system integrated Automated in lighting, reflectance, color management, camera profiling, uniform luminance. Cuts time in production by at least 75% Margins (direct cost) on each print v good Return on investment very reasonable Annuity business - numbered editions Can fit in with fine art printmaking for photographers, as well J.R. Hull

HP Artist is a unqiue solution

Workflow now consists of ten basic steps

All hardware and software components are system integrated

Automated in lighting, reflectance, color management, camera profiling, uniform luminance.

Cuts time in production by at least 75%

Margins (direct cost) on each print v good

Return on investment very reasonable

Annuity business - numbered editions

Can fit in with fine art printmaking for photographers, as well

Digital Fine Art Reproduction Under-developed market Many artists want to sell their work Perception among artists of high cost to create an edition Most artists don’t know about print-on-demand Can be profitable add-on or base business for you Strong annuity/return customers Some print-service providers poor quality Internet competition very impersonal J.R. Hull

Under-developed market

Many artists want to sell their work

Perception among artists of high cost to create an edition

Most artists don’t know about print-on-demand

Can be profitable add-on or base business for you

Strong annuity/return customers

Some print-service providers poor quality

Internet competition very impersonal

Local Market Development Recruit Educate … and Sell!

Recruit

Educate

… and Sell!

Digital Fine Art Reproduction Customers Recruit: Art Shows & Juried Exhibitions Galleries Museums/curators Artist’s Associations Universities and Colleges Local media and news sources Referrals

Recruit:

Art Shows & Juried Exhibitions

Galleries

Museums/curators

Artist’s Associations

Universities and Colleges

Local media and news sources

Referrals

Market Development Educate Most artists want recognition One-one with local artists Presentation to local art association: “ How to Choose A Fine Art Printmaker” “ Marketing Your Artwork & Fine Art Reproductions” Web presence - you do need a site Can you link up with a local web developer? Success story - nothing equals a good example

Educate

Most artists want recognition

One-one with local artists

Presentation to local art association:

“ How to Choose A Fine Art Printmaker”

“ Marketing Your Artwork & Fine Art Reproductions”

Web presence - you do need a site

Can you link up with a local web developer?

Success story - nothing equals a good example

Market Development Sell: What makes you different? Service and relationship Print quality HP Artist is part of your story New and Unique Image quality and color fidelity Choice of media Print on demand

Sell: What makes you different?

Service and relationship

Print quality

HP Artist is part of your story

New and Unique

Image quality and color fidelity

Choice of media

Print on demand

Your Marketing Tools Marketing and Advertising Web content and email marketing Pricing P&L

Marketing and Advertising

Web content and email marketing

Pricing

P&L

Example of Brochure

Success Story Hullart.com Award-winning artist Strong online presence Offers originals and reproductions Strong ties to art communities See video interviews

Award-winning artist

Strong online presence

Offers originals and reproductions

Strong ties to art communities

See video interviews

Conclusions Marketing, service and quality are keys to success HP Artist reduces production time significantly Charge for photography and printing Typical print pricing is about $25/sq foot/18 cents/sq inch. Direct cost of materials and labor makes this a profitable business

Marketing, service and quality are keys to success

HP Artist reduces production time significantly

Charge for photography and printing

Typical print pricing is about $25/sq foot/18 cents/sq inch.

Direct cost of materials and labor makes this a profitable business

Interview With the Artist (insert video clips)