Live Project

      Marketing Plan for ‘Easy Braces’ – Dr. Toms
                International, Calicut




               ...
Marketing Action Plan for Easy Braces
                                  Product - Variants




                           ...
Marketing Action Plan for Easy Braces
             Product - Packaging




                                   Type A: Pack...
Marketing Action Plan for Easy Braces
             Product - Packaging




                                   Type B: Pack...
Marketing Action Plan for Easy Braces
                     Product - Medical Research and Trials


•   Determining effecti...
Marketing Action Plan for Easy Braces
                                Price



• The price of easy braces will be 850/- pe...
Marketing Action Plan for Easy Braces
                           Promotion – Advertising

• Print advertisements
 The adv...
Marketing Action Plan for Easy Braces
                         Promotion – Sales Promotion
 • Premiums
 • Fairs and Trade ...
Marketing Action Plan for Easy Braces
                     Promotion – Public relations and Publicity
  •    Articles in n...
Marketing Action Plan for Easy Braces
           Place – Distribution Channel
Marketing Action Plan for Easy Braces
         Proposed Marketing Team Structure
Marketing Action Plan for Easy Braces
                       Proposed Marketing Team Structure

Role of Marketing Team exe...
Thanks …
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Marketing Plan Of Easy Braces For Dr. Toms International, Calicut

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The marketing plan of Easy Braces for Dr. Toms International, Calicut, aims at increasing the sales of Easy Braces across India by 40 %. Pursed with the objective of maximizing learning in marketing, the project was successfully completed in 3 months.

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  • sir, i would like to know in detail about your product. like till which age we can use it for correction of malocclusion . kindly mail me details at varshneypiyush86@yahoo.in.


    Regards -- Dr. piyush varshney
       Reply 
    Are you sure you want to  Yes  No
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Marketing Plan Of Easy Braces For Dr. Toms International, Calicut

  1. 1. Live Project Marketing Plan for ‘Easy Braces’ – Dr. Toms International, Calicut Submitted By: Ajey Sudeep GD Deep Singh Hitesh Wadhwa Ramneek Bhargava Sandeep Naik Sohil Malhotra … Class of 2011 , IIM Kozhikode
  2. 2. Marketing Action Plan for Easy Braces Product - Variants Product - Finishing • The finishing of easy braces will be improved in order to make it more comfortable and appealable to use • Hard edges to be smoothed out in order to make easy braces more comfortable for use by children
  3. 3. Marketing Action Plan for Easy Braces Product - Packaging Type A: Packaging for distributing samples to the dentists
  4. 4. Marketing Action Plan for Easy Braces Product - Packaging Type B: Packaging for consumers
  5. 5. Marketing Action Plan for Easy Braces Product - Medical Research and Trials • Determining effectiveness of ‘Easy Braces’ in treating malocclusion and preventing dental bad habits • Time taken for the complete treatment of malocclusion with the usage of ‘Easy Braces’ • Extent of improvement in the observed results varying with starting age of usage of ‘Easy Braces’ and frequency of usage of ‘Easy Braces’ • To learn about the further scope of improvement in ‘Easy Braces’, if any • Establish trust among the dentists recommending ‘Easy Braces’ and consumers using ‘Easy Braces’
  6. 6. Marketing Action Plan for Easy Braces Price • The price of easy braces will be 850/- per unit for the stockists
  7. 7. Marketing Action Plan for Easy Braces Promotion – Advertising • Print advertisements  The advertising will be designed taking into consideration - Decision Maker - Influencers  Advertisements can be published in magazines related to the field of medicine, especially dentistry, e.g. Journal of Dentistry, Dental World, etc. • Packaging – Outer, Packaging Inserts • Point-of-Purchase displays • Brochures and leaflets  Distribution of pamphlets about Malocclusion and easy braces to school children and to parents during parent teachers meet can be done.  Promotion by distributing ‘Easy Braces’ brochure, posters and pamphlets in Dental Colleges, Dental association conferences and dental magazines will increase awareness regarding the product as well as the company.
  8. 8. Marketing Action Plan for Easy Braces Promotion – Sales Promotion • Premiums • Fairs and Trade Shows Promotion – Awareness campaigns Campaigns can be organized to increase product-related interactions: • Dealers/Distributors • Dentists • Public • School Children
  9. 9. Marketing Action Plan for Easy Braces Promotion – Public relations and Publicity • Articles in newspapers - columns by renowned dentists Promotion – Direct & Interactive Marketing • Online Promotion using website - Comprehensive information about the causes & prevention of malocclusion - Forum - Dedicated ‘Contact Us’ link for patients, dentists & dealers/distributors • Blogs Promotion – Word of mouth marketing •Online promotion
  10. 10. Marketing Action Plan for Easy Braces Place – Distribution Channel
  11. 11. Marketing Action Plan for Easy Braces Proposed Marketing Team Structure
  12. 12. Marketing Action Plan for Easy Braces Proposed Marketing Team Structure Role of Marketing Team executives - no. of employees - area of operation - Function - compensation model 1. Marketing Liaison Executives 2. Product Promotion Executives 3. Tele-support Executives
  13. 13. Thanks …

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