Financially Viable Media<br />In Emerging and Developing Markets<br />A report to the The World Association of Newspapers ...
The World Association of Newspapers and News Publishers (WAN-IFRA) is a non-profit, non-governmental organization that has...
     Support the development of newspaper publishing around the world
     Promote co-operation between its member organizations, worldwide</li></ul>WAN-IFRA is made up of 76 national newspape...
The analysis presented deals with the economic aspects of media systems while considering their function within a democrat...
Several key findings emerged from the WAN-IFRA research<br />Censorship and violence against journalists still occur in ma...
Several key findings emerged from the WAN-IFRA research<br />Media managers and editors in developing countries are unable...
Several key findings emerged from the WAN-IFRA research<br />While digital media is sweeping the globe, it is also deterio...
Media Development Market Model<br />Forces and Influences<br />Actual Market Position<br />Desired Market Position<br />Fi...
Sample Overview<br />The international survey included:<br /><ul><li>Sample of 227 survey-responses
From 66 countries
Period between July and December 2010.</li></ul>The survey results have been grouped according to:<br /><ul><li>Recognized...
The level of country’s GDP per capita</li></ul>Sources: World Press Trends 2010, World Association of Newspapers and News ...
Circulation of dailies (total average circulation in 000s)<br />Newspapers in developed markets are almost universally sta...
A long-term slowdown in the U.S. and European markets</li></ul>Circulation of Dailies<br />
ALTERNATE SLIDE<br />Circulation of dailies (total average circulation in 000s)<br />Newspapers in developed markets are a...
A long-term slowdown in the U.S. and European markets</li></ul>Circulation of Dailies<br />
ALTERNATE SLIDE<br />Circulation of dailies (total average circulation in 000s)<br />Newspapers in developed markets are a...
A long-term slowdown in the U.S. and European markets</li></ul>Facts and Figures<br />Sources: World Press Trends 2010, Wo...
ALTERNATE SLIDE<br />Circulation of dailies (total average circulation in 000s)<br />Newspapers in developed markets are a...
A long-term slowdown in the U.S. and European markets</li></ul>Facts and Figures<br />Sources: World Press Trends 2010, Wo...
Business and Media Skills Needed but Least Supported:<br />57%<br />No, my company did not receive any such external finan...
EGYPT<br />
Egypt Country Data<br />Sources: CIA World Factbook and Egyptian Ministry of Communications<br />
Egypt’s Advertising Market Penetration<br />Market growth: Annual compound growth rate of 7 percent over the period of 200...
Advertising Market in the Print Media<br /><ul><li>Newspapers : Over55 percent of total advertising spend in 2009.
Magazines: For approximately 6 percent.</li></li></ul><li>Al Youm El Sabe’s (The Seventh Day): Egypt’s Leading Website<br ...
 3 million unique visitors per month</li></li></ul><li>Three Critical Elements of the Egyptian Media<br />1. Legal restric...
Online Media and Today’s Political Culture<br />In February 2011, the New York Times (2011) estimated:<br /><ul><li>Over 5...
Highest number in the Middle East</li></ul>Twitter gained popularity with the 2010 elections in part because:<br /><ul><li...
Georgia has extended periods of political unrest and conflict. <br />The news media often find themselves in the line of f...
Sharing of Advertising Market in Georgia and the World<br /><ul><li>80% has gone to television marketers
Only 1% has gone to newspapers</li></ul>Share of Advertising by Medium in Georgia compared to the rest of the World<br />
ALTERNATE SLIDE<br />Share of Advertising by Medium in Georgia and the World<br />Many Georgians believe that independent ...
Advertising Market:<br />The Ruling Party is the “Best Political Customer”<br />In 2010, the Georgian ruling party spent:<...
Billboards</li></li></ul><li>	Many Georgians believe that independent print media have no ability to compete in the 	adver...
Regulatory authorities
Advertising tycoons</li></li></ul><li>24 Saati [24 Hours] Newspaper: <br />Seen as loyal to the Georgian Ruling Party<br /...
A way the State channels money toward loyal newspapers.</li></ul>Daily Financial Newspaper (Print)<br />www.24saati.ge (On...
The only newspaper audience research to date was funded by:<br />The Georgian television industry has also received struct...
GUATEMALA<br />
Guatemala is a lower-middle income developing country. <br />The print journalism market is constrained by illiteracy.<br ...
Media in Transition<br />
Guatemalan Newspapers: Top Dailies<br /><ul><li>PrensaLibre has a pool of 1,000 advertisers
PrensaLibre and NuestroDiario publish approximately 430,000 newspapers daily</li></ul># of Issues: <br />280,000<br />One ...
ALTERNATE SLIDE<br />Guatemalan Newspapers circulation, rates (July 2010)<br />Source: Data facilitated by the Secretariat...
Guatemala’s Economic and Intellectual Elite Read: <br />El Periodico<br /><ul><li>The paper was created with financial sup...
40% of the capital:
Provided by 135 private individuals, who invested US $10,000 each.
60% of the capital:
Provided by the newspaper workers</li></ul>Print Newspaper<br />Online Newspaper<br />
Upcoming SlideShare
Loading in...5
×

WAN-IFRA: Financially Viable Media

646

Published on

Published in: News & Politics, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
646
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
24
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Presentation mainly given to WAN IFRA associations.
  • Break into 4 slides w/ photograph on each one.Add pic.
  • Break into 4 slides w/ photograph on each one.Add pic.
  • Break into 4 slides w/ photograph on each one.Add pic.
  • Change into bullet points: “International survey:” The international survey has included a stratified sample of 227 survey-responses from 66 countries that have been collected between July and December 2010.
  • Highlight the 5-year change column—different color (yellow). Eliminate 2006-2008.Think about converting to graphs.- Add some of the major donors for those countries who have them.
  • Highlight the 5-year change column—different color (yellow). Eliminate 2006-2008.Think about converting to graphs.- Add some of the major donors for those countries who have them.
  • Highlight the 5-year change column—different color (yellow). Eliminate 2006-2008.Think about converting to graphs.- Add some of the major donors for those countries who have them.
  • Highlight the 5-year change column—different color (yellow). Eliminate 2006-2008.Think about converting to graphs.- Add some of the major donors for those countries who have them.
  • Shrink screen shot.Add sub headline: Al Youm El Sabe’s (The Seventh Day): Egypt’s leading website.Add bullet to “36 million…3 million”
  • Remove bold from headers. Bold the actual figures.
  • Remove bold from headers. Bold the actual figures.
  • Emphasize:Media development need to add business and media skills.Where the focus is now and where the biggest needs are.Add slide: Media managers and publishers.Page 19.
  • Emphasize:Media development need to add business and media skills.Where the focus is now and where the biggest needs are.Add slide: Media managers and publishers.Page 19.
  • WAN-IFRA: Financially Viable Media

    1. 1. Financially Viable Media<br />In Emerging and Developing Markets<br />A report to the The World Association of Newspapers and News Publishers (WAN-IFRA) by Anne Nelson <br />
    2. 2. The World Association of Newspapers and News Publishers (WAN-IFRA) is a non-profit, non-governmental organization that has worked as a partner with international aid agencies, foundations, and fellow NGOs to promote the development of quality news media around the world. <br />WAN-IFRA’s main objectives are to:<br /><ul><li> Defend and promote press freedom and the economic independence of newspapers
    3. 3. Support the development of newspaper publishing around the world
    4. 4. Promote co-operation between its member organizations, worldwide</li></ul>WAN-IFRA is made up of 76 national newspaper associations, 12 news agencies, 10 regional press organizations and individual newspaper executives in 100 countries. <br />
    5. 5. The analysis presented deals with the economic aspects of media systems while considering their function within a democratic system of governance.<br />
    6. 6. Several key findings emerged from the WAN-IFRA research<br />Censorship and violence against journalists still occur in many places, while other countries are operating with unprecedented freedom<br />
    7. 7. Several key findings emerged from the WAN-IFRA research<br />Media managers and editors in developing countries are unable to take full advantage of their new freedoms because they lack basic business management skills.<br />
    8. 8. Several key findings emerged from the WAN-IFRA research<br />While digital media is sweeping the globe, it is also deteriorating the business model of newspapers in North America<br />
    9. 9. Media Development Market Model<br />Forces and Influences<br />Actual Market Position<br />Desired Market Position<br />Financially Sustainable<br />Financially Sustainable<br />MARKET<br />DRIVEN<br />FREE<br />MEDIA<br />MARKET<br />DRIVEN<br />FREE<br />MEDIA<br />PROFIT DRIVEN<br />PROFIT DRIVEN<br />Not Free & Independent<br />Not Free & Independent<br />Free & Independent<br />Free & Independent<br />IDEALS<br />DRIVEN<br />POLITICALLY<br />ALIGNED<br />IDEALS<br />DRIVEN<br />GRANT/<br />DONOR DEPENDENT<br />GRANT/<br />DONOR<br />DEPENDENT<br />Not Financially Sustainable<br />Not Financially Sustainable<br />Source: Byrne, 2010<br />
    10. 10. Sample Overview<br />The international survey included:<br /><ul><li>Sample of 227 survey-responses
    11. 11. From 66 countries
    12. 12. Period between July and December 2010.</li></ul>The survey results have been grouped according to:<br /><ul><li>Recognized economic development indicators
    13. 13. The level of country’s GDP per capita</li></ul>Sources: World Press Trends 2010, World Association of Newspapers and News Publishers<br />
    14. 14. Circulation of dailies (total average circulation in 000s)<br />Newspapers in developed markets are almost universally stagnating or are in decline.<br />Daily circulation highlighted trends:<br /><ul><li>Overall growth in Africa, Asia, and Latin America
    15. 15. A long-term slowdown in the U.S. and European markets</li></ul>Circulation of Dailies<br />
    16. 16. ALTERNATE SLIDE<br />Circulation of dailies (total average circulation in 000s)<br />Newspapers in developed markets are almost universally stagnating or are in decline.<br />Daily circulation highlighted trends:<br /><ul><li>Overall growth in Africa, Asia, and Latin America
    17. 17. A long-term slowdown in the U.S. and European markets</li></ul>Circulation of Dailies<br />
    18. 18. ALTERNATE SLIDE<br />Circulation of dailies (total average circulation in 000s)<br />Newspapers in developed markets are almost universally stagnating or are in decline.<br />Daily circulation highlighted trends:<br /><ul><li>Overall growth in Africa, Asia, and Latin America
    19. 19. A long-term slowdown in the U.S. and European markets</li></ul>Facts and Figures<br />Sources: World Press Trends 2010, World Association of Newspapers and News Publishers<br />
    20. 20. ALTERNATE SLIDE<br />Circulation of dailies (total average circulation in 000s)<br />Newspapers in developed markets are almost universally stagnating or are in decline.<br />Daily circulation highlighted trends:<br /><ul><li>Overall growth in Africa, Asia, and Latin America
    21. 21. A long-term slowdown in the U.S. and European markets</li></ul>Facts and Figures<br />Sources: World Press Trends 2010, World Association of Newspapers and News Publishers<br />
    22. 22. Business and Media Skills Needed but Least Supported:<br />57%<br />No, my company did not receive any such external financial or non-financial aid/support<br />1%<br />57%<br />5%<br />16%<br />Non-financial support such as training, strategic advice and similar financed by external sources.<br />8%<br />13%<br />13%<br />Financial support for implementation of media development projects.<br />8%<br />Government/state aid<br />5%<br />Other<br />16%<br />1%<br />Loans or credits provided by media development organizations<br />
    23. 23. EGYPT<br />
    24. 24. Egypt Country Data<br />Sources: CIA World Factbook and Egyptian Ministry of Communications<br />
    25. 25. Egypt’s Advertising Market Penetration<br />Market growth: Annual compound growth rate of 7 percent over the period of 2009-2013:<br />$720 Million<br />
    26. 26. Advertising Market in the Print Media<br /><ul><li>Newspapers : Over55 percent of total advertising spend in 2009.
    27. 27. Magazines: For approximately 6 percent.</li></li></ul><li>Al Youm El Sabe’s (The Seventh Day): Egypt’s Leading Website<br /><ul><li>36 million page views
    28. 28. 3 million unique visitors per month</li></li></ul><li>Three Critical Elements of the Egyptian Media<br />1. Legal restrictions and regulations that inhibit the launch of new newspaper or local broadcast outlets<br />2. Legal, economic, and professional obstacle courses that prevent journalists from practicing journalism.<br />3. The way in which new media address gaps through satellite television and social media.<br />
    29. 29. Online Media and Today’s Political Culture<br />In February 2011, the New York Times (2011) estimated:<br /><ul><li>Over 5 million Egyptians are on Facebook
    30. 30. Highest number in the Middle East</li></ul>Twitter gained popularity with the 2010 elections in part because:<br /><ul><li>Facebook was subjected to government monitoring and interference.</li></li></ul><li>GEORGIA<br />
    31. 31. Georgia has extended periods of political unrest and conflict. <br />The news media often find themselves in the line of fire.<br />Country Facts and Figures<br />Sources: World Bank Development Indicators and other World Bank statistics, UN Population Information Network, Budde Communications Inc.<br />
    32. 32. Sharing of Advertising Market in Georgia and the World<br /><ul><li>80% has gone to television marketers
    33. 33. Only 1% has gone to newspapers</li></ul>Share of Advertising by Medium in Georgia compared to the rest of the World<br />
    34. 34. ALTERNATE SLIDE<br />Share of Advertising by Medium in Georgia and the World<br />Many Georgians believe that independent print media have no ability to compete in the advertising market with the television companies, closely aligned with the ruling party, regulatory authorities, and advertising tycoons.<br />Facts and Figures<br />Source: WAN-IFRA, 2009<br />
    35. 35. Advertising Market:<br />The Ruling Party is the “Best Political Customer”<br />In 2010, the Georgian ruling party spent:<br />GEL10.13 million (approx. US $5.75 million) on:<br /><ul><li>TV ads</li></ul>GEL493,800 (approx. US $280,000) only on: <br /><ul><li>Print media and ads
    36. 36. Billboards</li></li></ul><li> Many Georgians believe that independent print media have no ability to compete in the advertising market with the television companies that are closely aligned with:<br /><ul><li>The ruling party
    37. 37. Regulatory authorities
    38. 38. Advertising tycoons</li></li></ul><li>24 Saati [24 Hours] Newspaper: <br />Seen as loyal to the Georgian Ruling Party<br /><ul><li>The Ministry of Economics only publishes about official tenders in the 24 Saati.
    39. 39. A way the State channels money toward loyal newspapers.</li></ul>Daily Financial Newspaper (Print)<br />www.24saati.ge (Online Newspaper)<br />
    40. 40. The only newspaper audience research to date was funded by:<br />The Georgian television industry has also received structured assistance:<br />
    41. 41. GUATEMALA<br />
    42. 42. Guatemala is a lower-middle income developing country. <br />The print journalism market is constrained by illiteracy.<br />Country Facts and Figures<br />Sources: World Bank Development Indicators and other World Bank statistics, UN Population Information Network, Budde Communications Inc.<br />
    43. 43. Media in Transition<br />
    44. 44. Guatemalan Newspapers: Top Dailies<br /><ul><li>PrensaLibre has a pool of 1,000 advertisers
    45. 45. PrensaLibre and NuestroDiario publish approximately 430,000 newspapers daily</li></ul># of Issues: <br />280,000<br />One page of advertising:<br />$3,750<br /># of Issues: <br />18,000<br />One page of advertising:<br />$400<br /># of Issues: <br />27,000<br />One page of advertising:<br />$1,200<br />Guatemalan Newspapers circulation, rates (July 2010)<br /># of Issues: <br />146,605<br />One page of advertising:<br />$3,750<br /># of Issues: <br />60,000<br />One page of advertising:<br />$1,200<br />
    46. 46. ALTERNATE SLIDE<br />Guatemalan Newspapers circulation, rates (July 2010)<br />Source: Data facilitated by the Secretariat of Social Communication, Guatemalan Government. (August 2010) Prices offered to the government in US dollars.<br />
    47. 47. Guatemala’s Economic and Intellectual Elite Read: <br />El Periodico<br /><ul><li>The paper was created with financial support of the Media Development Loan Fund.
    48. 48. 40% of the capital:
    49. 49. Provided by 135 private individuals, who invested US $10,000 each.
    50. 50. 60% of the capital:
    51. 51. Provided by the newspaper workers</li></ul>Print Newspaper<br />Online Newspaper<br />
    52. 52. International Aid to Guatemalan Media<br />These organizations have contributed to the improvement of Guatemalan media prospects.<br />United Nations<br />Children’s Fund <br />Norwegian Agency<br />For<br />Development Cooperation<br />Swedish International<br />Development Cooperation Agency<br />United Nations <br />Educational, <br />Scientific and<br /> Cultural Organization<br />Ford Foundation<br />Human Institute<br />For<br />Development Cooperation<br />Media Development<br />Loan Fund<br />Danish International<br />Development Agency<br />Soros Foundation<br />United States Agency<br />For <br />International Development<br />Spanish Cooperation<br />Agency<br />
    53. 53. Hybrids: New Media Initiatives<br />In 2007-2008, La Horalaunched “La Voz del Migrante”:<br /><ul><li>A weekly tabloid printed in full color
    54. 54. Also published online</li></ul>NoticiasDeMiGente.com: <br /><ul><li>Created by Knight International Journalism Fellow, Maria Emilia Martin
    55. 55. Linked radio stations via a web platform
    56. 56. Expanded programming in rural communities</li></ul>Carretera News:<br /><ul><li>Local print and online newspaper
    57. 57. Up to 16,000 printed issues distributed in suburban areas</li></li></ul><li>MOZAMBIQUE<br />
    58. 58. <ul><li>One of the most impoverished countries in the world
    59. 59. Ranked 172 out of 182 countries on the UNDP Index
    60. 60. Media market is in an early phase of development</li></ul>Country Facts and Figures<br />Sources: World Bank Development Indicators and other World Bank statistics, UN Population Information Network, Budde Communications Inc.<br />
    61. 61. Radio and TV Penetration In Households<br />The government website Observatorio (2003) offers the following figures:<br /><ul><li>45.5 percent of the families had a radio
    62. 62. 6.3 percent had a television set</li></li></ul><li>Print Media: An Elite Medium<br />Mozambique’s print media must be regarded as the purview of an elite minority as a result of the country’s high rate of illiteracy.<br />
    63. 63. Mozambican Newspapers: Top Weeklies<br /><ul><li>Currently 10 to 15 newssheets
    64. 64. Email and fax-papers have 400 dedicated subscribers</li></ul># of Publications: 15,000<br />Newspapers Weekly Circulation<br /># of Publications: 5,000<br /># of Publications: 13,000<br /># of Publications: 20,000<br /># of Publications: 12,000<br />
    65. 65. Challenges in the Advertisement Market<br />One of the main challenges facing the private media sector in Mozambique is the limited ability of the press to attract advertising revenues and remain economically viable.<br />
    66. 66. Organizations Supporting Mozambique Media Development<br />Media Support<br />The organization focuses on re-orienting toward the defense of the legal and labor rights of its members.<br />Member of the MISA Southern Africa network aimed at promoting and defending freedom of expression and speech.<br />Donor Support<br />The Southern African Media Development Fund (SAMDEF) has contributed to the development of the press to launch its daily O Pais.<br />
    67. 67. VIETNAM<br />
    68. 68. <ul><li>One of the most impoverished countries in the world
    69. 69. Ranked 172 out of 182 countries on the UNDP Index
    70. 70. Media market is in an early phase of development</li></ul>Country Facts and Figures<br />Sources: World Bank Development Indicators and other World Bank statistics, UN Population Information Network, Budde Communications Inc.<br />
    71. 71. Vietnam’s newspaper sector is fully state-owned and exhibits a clearly defined “two tier” system.<br />1. Acts as a propaganda machine for the state, and in return, news papers receive heavy subsidies.<br />2. A smaller elite of newspapers are granted financial independence to reduce budgetary burden.<br />
    72. 72. Vietnam Newspapers: Top Dailies<br /><ul><li>Read most regularly by young urbanites:
    73. 73. with secondary education
    74. 74. who earn between US$299 and $699 per month</li></ul># of Issues: 400,000<br />Newspapers Daily Circulation<br /># of Issues: 380,000<br /># of Issues: 400,000<br /># of Issues: 180,000<br /># of Issues: 250,000<br />
    75. 75. ALTERNATE SLIDE<br />Vietnam Newspapers: Top Dailies<br /><ul><li>Vietnam has 178 newspapers
    76. 76. 76 newspapers are national
    77. 77. 102 newspapers are local</li></ul>Vietnam’s Newspaper Market<br />Sources: Publisher and interviewee estimates, Google Analytics<br />
    78. 78. Three Critical Elements of the Mozambican Media<br /><ul><li>Estimated at US $736 million</li></li></ul><li>Vietnam Media: Foreign Development Assistance<br /><ul><li>Vietnamese government fears that significant donor assistance will impact the state’s ability to control its media.</li></li></ul><li>For More Information:<br />The World Association of Newspapers and News Publishers (WAN-IFRA)<br />http://www.wan-ifra.org<br />Anne Nelson on media:<br />PBS MediaShift<br />Academia.edu<br />Anne.Nelson@gmail.com<br />Twitter: @anelsona<br />
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×