WAN-IFRA: Financially Viable Media
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  • Presentation mainly given to WAN IFRA associations.
  • Break into 4 slides w/ photograph on each one.Add pic.
  • Break into 4 slides w/ photograph on each one.Add pic.
  • Break into 4 slides w/ photograph on each one.Add pic.
  • Change into bullet points: “International survey:” The international survey has included a stratified sample of 227 survey-responses from 66 countries that have been collected between July and December 2010.
  • Highlight the 5-year change column—different color (yellow). Eliminate 2006-2008.Think about converting to graphs.- Add some of the major donors for those countries who have them.
  • Highlight the 5-year change column—different color (yellow). Eliminate 2006-2008.Think about converting to graphs.- Add some of the major donors for those countries who have them.
  • Highlight the 5-year change column—different color (yellow). Eliminate 2006-2008.Think about converting to graphs.- Add some of the major donors for those countries who have them.
  • Highlight the 5-year change column—different color (yellow). Eliminate 2006-2008.Think about converting to graphs.- Add some of the major donors for those countries who have them.
  • Shrink screen shot.Add sub headline: Al Youm El Sabe’s (The Seventh Day): Egypt’s leading website.Add bullet to “36 million…3 million”
  • Remove bold from headers. Bold the actual figures.
  • Remove bold from headers. Bold the actual figures.
  • Emphasize:Media development need to add business and media skills.Where the focus is now and where the biggest needs are.Add slide: Media managers and publishers.Page 19.
  • Emphasize:Media development need to add business and media skills.Where the focus is now and where the biggest needs are.Add slide: Media managers and publishers.Page 19.

WAN-IFRA: Financially Viable Media WAN-IFRA: Financially Viable Media Presentation Transcript

  • Financially Viable Media
    In Emerging and Developing Markets
    A report to the The World Association of Newspapers and News Publishers (WAN-IFRA) by Anne Nelson
  • The World Association of Newspapers and News Publishers (WAN-IFRA) is a non-profit, non-governmental organization that has worked as a partner with international aid agencies, foundations, and fellow NGOs to promote the development of quality news media around the world.
    WAN-IFRA’s main objectives are to:
    • Defend and promote press freedom and the economic independence of newspapers
    • Support the development of newspaper publishing around the world
    • Promote co-operation between its member organizations, worldwide
    WAN-IFRA is made up of 76 national newspaper associations, 12 news agencies, 10 regional press organizations and individual newspaper executives in 100 countries.
  • The analysis presented deals with the economic aspects of media systems while considering their function within a democratic system of governance.
  • Several key findings emerged from the WAN-IFRA research
    Censorship and violence against journalists still occur in many places, while other countries are operating with unprecedented freedom
  • Several key findings emerged from the WAN-IFRA research
    Media managers and editors in developing countries are unable to take full advantage of their new freedoms because they lack basic business management skills.
  • Several key findings emerged from the WAN-IFRA research
    While digital media is sweeping the globe, it is also deteriorating the business model of newspapers in North America
  • Media Development Market Model
    Forces and Influences
    Actual Market Position
    Desired Market Position
    Financially Sustainable
    Financially Sustainable
    MARKET
    DRIVEN
    FREE
    MEDIA
    MARKET
    DRIVEN
    FREE
    MEDIA
    PROFIT DRIVEN
    PROFIT DRIVEN
    Not Free & Independent
    Not Free & Independent
    Free & Independent
    Free & Independent
    IDEALS
    DRIVEN
    POLITICALLY
    ALIGNED
    IDEALS
    DRIVEN
    GRANT/
    DONOR DEPENDENT
    GRANT/
    DONOR
    DEPENDENT
    Not Financially Sustainable
    Not Financially Sustainable
    Source: Byrne, 2010
  • Sample Overview
    The international survey included:
    • Sample of 227 survey-responses
    • From 66 countries
    • Period between July and December 2010.
    The survey results have been grouped according to:
    • Recognized economic development indicators
    • The level of country’s GDP per capita
    Sources: World Press Trends 2010, World Association of Newspapers and News Publishers
  • Circulation of dailies (total average circulation in 000s)
    Newspapers in developed markets are almost universally stagnating or are in decline.
    Daily circulation highlighted trends:
    • Overall growth in Africa, Asia, and Latin America
    • A long-term slowdown in the U.S. and European markets
    Circulation of Dailies
  • ALTERNATE SLIDE
    Circulation of dailies (total average circulation in 000s)
    Newspapers in developed markets are almost universally stagnating or are in decline.
    Daily circulation highlighted trends:
    • Overall growth in Africa, Asia, and Latin America
    • A long-term slowdown in the U.S. and European markets
    Circulation of Dailies
  • ALTERNATE SLIDE
    Circulation of dailies (total average circulation in 000s)
    Newspapers in developed markets are almost universally stagnating or are in decline.
    Daily circulation highlighted trends:
    • Overall growth in Africa, Asia, and Latin America
    • A long-term slowdown in the U.S. and European markets
    Facts and Figures
    Sources: World Press Trends 2010, World Association of Newspapers and News Publishers
  • ALTERNATE SLIDE
    Circulation of dailies (total average circulation in 000s)
    Newspapers in developed markets are almost universally stagnating or are in decline.
    Daily circulation highlighted trends:
    • Overall growth in Africa, Asia, and Latin America
    • A long-term slowdown in the U.S. and European markets
    Facts and Figures
    Sources: World Press Trends 2010, World Association of Newspapers and News Publishers
  • Business and Media Skills Needed but Least Supported:
    57%
    No, my company did not receive any such external financial or non-financial aid/support
    1%
    57%
    5%
    16%
    Non-financial support such as training, strategic advice and similar financed by external sources.
    8%
    13%
    13%
    Financial support for implementation of media development projects.
    8%
    Government/state aid
    5%
    Other
    16%
    1%
    Loans or credits provided by media development organizations
  • EGYPT
  • Egypt Country Data
    Sources: CIA World Factbook and Egyptian Ministry of Communications
  • Egypt’s Advertising Market Penetration
    Market growth: Annual compound growth rate of 7 percent over the period of 2009-2013:
    $720 Million
  • Advertising Market in the Print Media
    • Newspapers : Over55 percent of total advertising spend in 2009.
    • Magazines: For approximately 6 percent.
  • Al Youm El Sabe’s (The Seventh Day): Egypt’s Leading Website
    • 36 million page views
    • 3 million unique visitors per month
  • Three Critical Elements of the Egyptian Media
    1. Legal restrictions and regulations that inhibit the launch of new newspaper or local broadcast outlets
    2. Legal, economic, and professional obstacle courses that prevent journalists from practicing journalism.
    3. The way in which new media address gaps through satellite television and social media.
  • Online Media and Today’s Political Culture
    In February 2011, the New York Times (2011) estimated:
    • Over 5 million Egyptians are on Facebook
    • Highest number in the Middle East
    Twitter gained popularity with the 2010 elections in part because:
    • Facebook was subjected to government monitoring and interference.
  • GEORGIA
  • Georgia has extended periods of political unrest and conflict.
    The news media often find themselves in the line of fire.
    Country Facts and Figures
    Sources: World Bank Development Indicators and other World Bank statistics, UN Population Information Network, Budde Communications Inc.
  • Sharing of Advertising Market in Georgia and the World
    • 80% has gone to television marketers
    • Only 1% has gone to newspapers
    Share of Advertising by Medium in Georgia compared to the rest of the World
  • ALTERNATE SLIDE
    Share of Advertising by Medium in Georgia and the World
    Many Georgians believe that independent print media have no ability to compete in the advertising market with the television companies, closely aligned with the ruling party, regulatory authorities, and advertising tycoons.
    Facts and Figures
    Source: WAN-IFRA, 2009
  • Advertising Market:
    The Ruling Party is the “Best Political Customer”
    In 2010, the Georgian ruling party spent:
    GEL10.13 million (approx. US $5.75 million) on:
    • TV ads
    GEL493,800 (approx. US $280,000) only on:
    • Print media and ads
    • Billboards
  • Many Georgians believe that independent print media have no ability to compete in the advertising market with the television companies that are closely aligned with:
    • The ruling party
    • Regulatory authorities
    • Advertising tycoons
  • 24 Saati [24 Hours] Newspaper:
    Seen as loyal to the Georgian Ruling Party
    • The Ministry of Economics only publishes about official tenders in the 24 Saati.
    • A way the State channels money toward loyal newspapers.
    Daily Financial Newspaper (Print)
    www.24saati.ge (Online Newspaper)
  • The only newspaper audience research to date was funded by:
    The Georgian television industry has also received structured assistance:
  • GUATEMALA
  • Guatemala is a lower-middle income developing country.
    The print journalism market is constrained by illiteracy.
    Country Facts and Figures
    Sources: World Bank Development Indicators and other World Bank statistics, UN Population Information Network, Budde Communications Inc.
  • Media in Transition
  • Guatemalan Newspapers: Top Dailies
    • PrensaLibre has a pool of 1,000 advertisers
    • PrensaLibre and NuestroDiario publish approximately 430,000 newspapers daily
    # of Issues:
    280,000
    One page of advertising:
    $3,750
    # of Issues:
    18,000
    One page of advertising:
    $400
    # of Issues:
    27,000
    One page of advertising:
    $1,200
    Guatemalan Newspapers circulation, rates (July 2010)
    # of Issues:
    146,605
    One page of advertising:
    $3,750
    # of Issues:
    60,000
    One page of advertising:
    $1,200
  • ALTERNATE SLIDE
    Guatemalan Newspapers circulation, rates (July 2010)
    Source: Data facilitated by the Secretariat of Social Communication, Guatemalan Government. (August 2010) Prices offered to the government in US dollars.
  • Guatemala’s Economic and Intellectual Elite Read:
    El Periodico
    • The paper was created with financial support of the Media Development Loan Fund.
    • 40% of the capital:
    • Provided by 135 private individuals, who invested US $10,000 each.
    • 60% of the capital:
    • Provided by the newspaper workers
    Print Newspaper
    Online Newspaper
  • International Aid to Guatemalan Media
    These organizations have contributed to the improvement of Guatemalan media prospects.
    United Nations
    Children’s Fund
    Norwegian Agency
    For
    Development Cooperation
    Swedish International
    Development Cooperation Agency
    United Nations
    Educational,
    Scientific and
    Cultural Organization
    Ford Foundation
    Human Institute
    For
    Development Cooperation
    Media Development
    Loan Fund
    Danish International
    Development Agency
    Soros Foundation
    United States Agency
    For
    International Development
    Spanish Cooperation
    Agency
  • Hybrids: New Media Initiatives
    In 2007-2008, La Horalaunched “La Voz del Migrante”:
    • A weekly tabloid printed in full color
    • Also published online
    NoticiasDeMiGente.com:
    • Created by Knight International Journalism Fellow, Maria Emilia Martin
    • Linked radio stations via a web platform
    • Expanded programming in rural communities
    Carretera News:
    • Local print and online newspaper
    • Up to 16,000 printed issues distributed in suburban areas
  • MOZAMBIQUE
    • One of the most impoverished countries in the world
    • Ranked 172 out of 182 countries on the UNDP Index
    • Media market is in an early phase of development
    Country Facts and Figures
    Sources: World Bank Development Indicators and other World Bank statistics, UN Population Information Network, Budde Communications Inc.
  • Radio and TV Penetration In Households
    The government website Observatorio (2003) offers the following figures:
    • 45.5 percent of the families had a radio
    • 6.3 percent had a television set
  • Print Media: An Elite Medium
    Mozambique’s print media must be regarded as the purview of an elite minority as a result of the country’s high rate of illiteracy.
  • Mozambican Newspapers: Top Weeklies
    • Currently 10 to 15 newssheets
    • Email and fax-papers have 400 dedicated subscribers
    # of Publications: 15,000
    Newspapers Weekly Circulation
    # of Publications: 5,000
    # of Publications: 13,000
    # of Publications: 20,000
    # of Publications: 12,000
  • Challenges in the Advertisement Market
    One of the main challenges facing the private media sector in Mozambique is the limited ability of the press to attract advertising revenues and remain economically viable.
  • Organizations Supporting Mozambique Media Development
    Media Support
    The organization focuses on re-orienting toward the defense of the legal and labor rights of its members.
    Member of the MISA Southern Africa network aimed at promoting and defending freedom of expression and speech.
    Donor Support
    The Southern African Media Development Fund (SAMDEF) has contributed to the development of the press to launch its daily O Pais.
  • VIETNAM
    • One of the most impoverished countries in the world
    • Ranked 172 out of 182 countries on the UNDP Index
    • Media market is in an early phase of development
    Country Facts and Figures
    Sources: World Bank Development Indicators and other World Bank statistics, UN Population Information Network, Budde Communications Inc.
  • Vietnam’s newspaper sector is fully state-owned and exhibits a clearly defined “two tier” system.
    1. Acts as a propaganda machine for the state, and in return, news papers receive heavy subsidies.
    2. A smaller elite of newspapers are granted financial independence to reduce budgetary burden.
  • Vietnam Newspapers: Top Dailies
    • Read most regularly by young urbanites:
    • with secondary education
    • who earn between US$299 and $699 per month
    # of Issues: 400,000
    Newspapers Daily Circulation
    # of Issues: 380,000
    # of Issues: 400,000
    # of Issues: 180,000
    # of Issues: 250,000
  • ALTERNATE SLIDE
    Vietnam Newspapers: Top Dailies
    • Vietnam has 178 newspapers
    • 76 newspapers are national
    • 102 newspapers are local
    Vietnam’s Newspaper Market
    Sources: Publisher and interviewee estimates, Google Analytics
  • Three Critical Elements of the Mozambican Media
    • Estimated at US $736 million
  • Vietnam Media: Foreign Development Assistance
    • Vietnamese government fears that significant donor assistance will impact the state’s ability to control its media.
  • For More Information:
    The World Association of Newspapers and News Publishers (WAN-IFRA)
    http://www.wan-ifra.org
    Anne Nelson on media:
    PBS MediaShift
    Academia.edu
    Anne.Nelson@gmail.com
    Twitter: @anelsona