The Difference Between Print and Web Design

ber/glass The difference between print and web design

WHY ME? I’ve been doing both for a while now.

WHERE WE’RE HEADED Adobe Tools Color Resolution Typography Format Interactivity

A MAJOR THEME exibility vs. consistency

ADOBE TOOLS

USE THE RIGHT APP! WEB: PRINT: • Dreamweaver • InDesign • Flash • Illustrator • Photoshop • Photoshop • Fireworks • Illustrator*

ADDITIVE & SUBTRACTIVE

COLOR MODELS Web: Print: Print: rgb cmyk pms

DIFFERENT GAMUTS Visible spectrum (sorta) RGB CMYK

COLOR CONSISTENCY • Print color should be consistent across all viewings (only variation is ambient light) • Web color varies significantly due to monitor contrast, brightness, black level, gamma, etc.

RESOLUTION

WHAT IS RESOLUTION? • Means different things in different contexts (display resolution vs. image resolution) • Resolution is measured in dpi • Screens are typically 72dpi (or thereabouts) why print has a higher dpi • Print is generally 300dpi

RAMIFICATIONS • An image on a website that’s three inches wide on your monitor may look jagged when printed any larger than about 3/4 of an inch wide (multiplier is 4.17 or .072). • You can cheat, but not much.

RESOLUTION & TYPE Low resolution hurts typographic detail

TYPOGRAPHY Or, why print designers hate the web

MILLIONS OF FONTS • Many fonts are designed for a particular medium. • Considerations include resolution, ink bleed, size, and letter width.

WEB IS LIMITED • Type in HTML is limited to what the user has installed on his/her computer • Computers don’t come with much • Font is typically specified in cascading order via CSS

THE WEB IS INCONSISTENT The same font might appear differently.

BaseNineSCB (36pt) Sphinx of black quartz, judge my vow. BaseNineSCBI (36pt) Sphinx of black quartz, judge my vow. BaseNineSCI (36pt) Sphinx of black quartz, judge my vow. BaseNineSmallCaps (36pt) Sphinx of black quartz, judge my vow. Bell Gothic Black (36pt) Sphinx of black quartz, judge my vow. Bergell Plain (36pt) Sphinx of black quartz, judge my vow. Concept-One (36pt) Sphinx of black quartz, judge my vow. Cuomotype (36pt) Sphinx of black quartz, judge my vow. PRINT CAN DeadHistoryBold (36pt) Sphinx of black quartz, judge my vow. DeadHistoryRoman (36pt) Sphinx of black quartz, judge my vow. DeconStruct-Bold (36pt) Sphinx of black quartz, judge my vow. DO IT ALL DeconStruct-Medium (36pt) Sphinx of black quartz, judge my vow. Dynamoe (36pt) Sphinx of black quartz, judge my vow. Seriously, anything goes Flexure (36pt) Sphinx of black quartz, judge my vow. IndustrialSchizophrenic (36pt) Sphinx of black quartz, judge my vow. Marydale (36pt) Sphinx of black quartz, judge my vow. Marydale-Bold (36pt) Sphinx of black quartz, judge my vow. Napkin (36pt) Sphinx of black quartz, judge my vow. NotCaslonOne (36pt) Sphinx of black quartz, judge my vow. NotCaslonTwo (36pt) Sphinx of black quartz, judge my vow. Osprey (36pt) Sphinx of black quartz, judge my vow. Proletarian (36pt) Sphinx of black quartz, judge my vow. SuburbanBold (36pt) Sphinx of black quartz, judge my vow. SuburbanLight (36pt) Sphinx of black quartz, judge my vow. Swifty (36pt) Sphinxofblackquartz,judgemyvow. WordyDivaBeta (36pt) Sphinx of black quartz, judge my vow.

SERIF vs. SANS-SERIF Some argue sans is more readable. Verdict: Hung jury

FORMAT

PRINT FORMATS Infinite variety Some common conventions (letter, trifold, business card) Consistent for all users/viewers

WEB FORMATS Constrained by monitor width May be different for every user

THE “FOLD” • In print, it has a specific location • On the web, it could be anywhere • Significant variation across computers • People do scroll

OTHER CONSIDERATIONS WEB: PRINT: • Fixed/fluid • Paper stock • Centered/left • Distribution • Connection • Page count

INTERACTIVITY

PRINT IS... linear/sequential: everyone starts at the beginning immutable: once printed, it doesn’t change uniform: same piece is seen by entire audience

THE WEB IS... nonlinear: not everyone starts in same place or goes in same sequence dynamic: revisions can/will be made after launch customizable: different users may see different content

CONVENTIONS WEB: PRINT: • Iconography • Size/format • Element • Folds/turns locations • Innovation • Help usability encouraged

TECHNICAL STUFF Web and print have own sets of highly technical challenges

CONNECT Ben Byrne ben@byrnecreative.com facebook.com/drywall AIM: drywallbmb @drywall

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The Difference Between Print and Web Design

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