0
Using Social Media to Market      Your Small Business                               Dan Ryan                            Fe...
Where do we begin?    “We Speak Your Language”
What are your goals for today?         “We Speak Your Language”
Beginning steps• Web presence  – Website  – Blog (incorporate with website)• Social networks  – Connect to web and blog• C...
Marketing your                          business• A core message  – Who are we? What do we do/offer?• A good brand image a...
Example• Ryan Search & Consulting  – Retained Executive Search  – Leadership Consulting  – Recruitment Process Outsourcing...
StrategyTwitter                              Facebook                       BlogWebsite                              Linke...
Blogs• Several popular platforms  – WordPress  – Blogger• More “findable” than web  sites• More credible than some  networ...
Wordpress.com“We Speak Your Language”
“We Speak Your Language”
“We Speak Your Language”
“We Speak Your Language”
“We Speak Your Language”
“We Speak Your Language”
For the Best Blogging Results,do these things:1. Original and unique title2. Use some of key words in title in blog body3....
Your blog• Let’s pause and work on setting up your  blog• I’ll walk around and help you as needed• We will take 15 minutes...
Blogging guidelines• How often?• What to say?            “We Speak Your Language”
Facebook Facebook“We Speak Your Language”
“We Speak Your Language”
“We Speak Your Language”
“We Speak Your Language”
“We Speak Your Language”
“We Speak Your Language”
“We Speak Your Language”
Next Steps      • Now that we have set        up our Facebook        pages, let’s insert our        blog into the page    ...
Setting up Twitter“We Speak Your Language”
“We Speak Your Language”
“We Speak Your Language”
“We Speak Your Language”
“We Speak Your Language”
“We Speak Your Language”
Inserting Blog into          Twitter“We Speak Your Language”
“We Speak Your Language”
Tying Twitter to LinkedIn“We Speak Your Language”
“We Speak Your Language”
“We Speak Your Language”
“We Speak Your Language”
Next Steps• Let’s pause for a moment and tie our  Twitter account into LinkedIn             “We Speak Your Language”
Tying things together“We Speak Your Language”
Using “press this”“We Speak Your Language”
“We Speak Your Language”
“We Speak Your Language”
AccomplishmentsTwitter                              Facebook                       BlogWebsite                            ...
Moving forward• Blog  – Feed content at least once per week• Facebook  – Build your network• Twitter  – Build your network...
“We Speak Your Language”
Thank You!                      Dan Ryan                           Principal                      615 202 0883 cell       ...
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Using Social Media To Market Your Small Business Maury Alliance Feb 2011

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Basic tools to grow your small business using a blog and Social networks.

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Transcript of "Using Social Media To Market Your Small Business Maury Alliance Feb 2011"

  1. 1. Using Social Media to Market Your Small Business Dan Ryan February 1, 2011Retained Executive Search “We Speak Your Language” RPO Leadership Consulting
  2. 2. Where do we begin? “We Speak Your Language”
  3. 3. What are your goals for today? “We Speak Your Language”
  4. 4. Beginning steps• Web presence – Website – Blog (incorporate with website)• Social networks – Connect to web and blog• Content – Conversation, not selling• SEO (search engine optimization) – Tagging – keywords 4 “We Speak Your Language”
  5. 5. Marketing your business• A core message – Who are we? What do we do/offer?• A good brand image and logo• A website or blog – Connectivity to Social Networks• Exposure – Pushing content through Blog into networks is one method “We Speak Your Language”
  6. 6. Example• Ryan Search & Consulting – Retained Executive Search – Leadership Consulting – Recruitment Process Outsourcing• “We Speak Your Language”• Website with blog integrated• Multiple marketing channels “We Speak Your Language”
  7. 7. StrategyTwitter Facebook BlogWebsite LinkedIn “We Speak Your Language”
  8. 8. Blogs• Several popular platforms – WordPress – Blogger• More “findable” than web sites• More credible than some networks “We Speak Your Language”
  9. 9. Wordpress.com“We Speak Your Language”
  10. 10. “We Speak Your Language”
  11. 11. “We Speak Your Language”
  12. 12. “We Speak Your Language”
  13. 13. “We Speak Your Language”
  14. 14. “We Speak Your Language”
  15. 15. For the Best Blogging Results,do these things:1. Original and unique title2. Use some of key words in title in blog body3. Use same key words in tags Title-Body-Tags “We Speak Your Language”
  16. 16. Your blog• Let’s pause and work on setting up your blog• I’ll walk around and help you as needed• We will take 15 minutes to work on this “We Speak Your Language”
  17. 17. Blogging guidelines• How often?• What to say? “We Speak Your Language”
  18. 18. Facebook Facebook“We Speak Your Language”
  19. 19. “We Speak Your Language”
  20. 20. “We Speak Your Language”
  21. 21. “We Speak Your Language”
  22. 22. “We Speak Your Language”
  23. 23. “We Speak Your Language”
  24. 24. “We Speak Your Language”
  25. 25. Next Steps • Now that we have set up our Facebook pages, let’s insert our blog into the page • We will take about 15 minutes to work on this“We Speak Your Language”
  26. 26. Setting up Twitter“We Speak Your Language”
  27. 27. “We Speak Your Language”
  28. 28. “We Speak Your Language”
  29. 29. “We Speak Your Language”
  30. 30. “We Speak Your Language”
  31. 31. “We Speak Your Language”
  32. 32. Inserting Blog into Twitter“We Speak Your Language”
  33. 33. “We Speak Your Language”
  34. 34. Tying Twitter to LinkedIn“We Speak Your Language”
  35. 35. “We Speak Your Language”
  36. 36. “We Speak Your Language”
  37. 37. “We Speak Your Language”
  38. 38. Next Steps• Let’s pause for a moment and tie our Twitter account into LinkedIn “We Speak Your Language”
  39. 39. Tying things together“We Speak Your Language”
  40. 40. Using “press this”“We Speak Your Language”
  41. 41. “We Speak Your Language”
  42. 42. “We Speak Your Language”
  43. 43. AccomplishmentsTwitter Facebook BlogWebsite LinkedIn “We Speak Your Language”
  44. 44. Moving forward• Blog – Feed content at least once per week• Facebook – Build your network• Twitter – Build your network “We Speak Your Language”
  45. 45. “We Speak Your Language”
  46. 46. Thank You! Dan Ryan Principal 615 202 0883 cell 615 656 3535 office Dan@Ryansc.net 46“We Speak Your Language”
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