SEDC networking presentation 2013

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This presentation was given in Tulsa, OK to the Southern Economic Development Council at their 2013 annual meeting.

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SEDC networking presentation 2013

  1. 1. “We Speak Your Language”Retained Executive Search Recruitment Outsourcing Leadership Consulting Leveraging Your Network: Establishing a Presence Dan Ryan August 4, 2013
  2. 2. “We Speak Your Language” Who is Dan Ryan • Recovering Engineer and HR Professional • What do we do? – Talent Acquisition – Talent Development 2
  3. 3. “We Speak Your Language” What are your goals for today?
  4. 4. “We Speak Your Language” What is Networking? • A two-way process • A continual process… 4
  5. 5. “We Speak Your Language” Why is networking important? • Oscar Wilde said, “You need to be known.” • Visibility • Give and Take 5
  6. 6. “We Speak Your Language” Other reasons to network • Keep Current • Build Awareness – Business – Etc. “It’s who you know” that counts 6
  7. 7. “We Speak Your Language” When? • Always!!! • Build it before you need it 7
  8. 8. “We Speak Your Language” Who? • Personal acquaintances – Friends_Relatives_Classmates_Organizational Contacts • Professional contacts – Co-workers_Bosses_Direct Reports 8
  9. 9. “We Speak Your Language” Basics • “Never Eat Alone”, Keith Ferrazzi has several great tips to consider when networking 9
  10. 10. “We Speak Your Language” Don’t just network to network • Begin with the end in mind • Be in the right target area • Stay involved 10
  11. 11. “We Speak Your Language” Take names • Know your next steps • Research is crucial! 11
  12. 12. “We Speak Your Language” Build it before you need it • Start making contacts before you need them 12
  13. 13. “We Speak Your Language” Never eat alone • Have a social schedule • Find out where others “hang out” –Think outside the box… 13
  14. 14. “We Speak Your Language” Brand yourself • Refer to "The Tipping Point” by Malcolm Gladwell • Find ways to “set yourself apart” – Hats – Bow Tie – The “Clark Bar” 14
  15. 15. “We Speak Your Language” Manage the gatekeeper • Gaining access to some higher level people can be challenging • Never make “the gatekeeper” an enemy 15
  16. 16. “We Speak Your Language” Always ask • Never be afraid to ask for someone else’s help 16
  17. 17. “We Speak Your Language” Don’t keep score • Give and Take • Breadth & Depth 17
  18. 18. “We Speak Your Language” “Ping” constantly • “Pinging” • Set up a schedule – There are many ways to accomplish this 18
  19. 19. “We Speak Your Language” Beginning steps • Web presence – Website – Blog (incorporate with website) • Social networks – LinkedIn & others – Connect to blog • Content 19
  20. 20. “We Speak Your Language” Marketing yourself-Your business • A core message – Who are we? What do we do/offer? • A good brand image and logo • A website or blog – Connectivity to Social Networks • Exposure – Pushing content through Blog into networks
  21. 21. “We Speak Your Language” My Message • Ryan Search & Consulting – Talent Acquisition – Talent Development • Website with blog integrated – Multiple markets – Multiple networks
  22. 22. “We Speak Your Language” Strategy Blog Website LinkedIn Twitter Facebook
  23. 23. “We Speak Your Language” “Sticky” Profile • Relates to core message • Keywords • Themes
  24. 24. “We Speak Your Language”“We Speak Your Language” For the Best Blogging Results, do these things: 1. Original and unique title 2. Use some of key words in title in blog body 3. Use same key words in tags Title-Body-Tags
  25. 25. “We Speak Your Language” Blogging guidelines • How often? • What to say?
  26. 26. “We Speak Your Language” • >225+ Million members in 200 countries • 87% trust LinkedIn as a source of information • 77% research companies • 50% build new networking relationships for customer influence Source: Leslie Hughes-PunchMedia.ca
  27. 27. “We Speak Your Language” How does LinkedIn Work? 27 Dan 1st 2nd 3rd My Groups LinkedIn Universe (225 million+) 21K + 27 million in network
  28. 28. “We Speak Your Language”
  29. 29. “We Speak Your Language”“We Speak Your Language”
  30. 30. “We Speak Your Language”“We Speak Your Language”
  31. 31. “We Speak Your Language”“We Speak Your Language”
  32. 32. “We Speak Your Language” Marketing-Selling-Researching • What is my target? – Who? – Where?
  33. 33. “We Speak Your Language” How do you want to be found? • Keywords • Markets • Links
  34. 34. “We Speak Your Language” Company Page
  35. 35. “We Speak Your Language”
  36. 36. “We Speak Your Language”“We Speak Your Language”
  37. 37. “We Speak Your Language” Facebook Facebook
  38. 38. “We Speak Your Language” Twitter
  39. 39. “We Speak Your Language”“We Speak Your Language” Business Intelligence
  40. 40. “We Speak Your Language” Tools
  41. 41. “We Speak Your Language”“We Speak Your Language”
  42. 42. “We Speak Your Language” Sharing information
  43. 43. “We Speak Your Language”“We Speak Your Language”
  44. 44. “We Speak Your Language” Why share information? • Builds credibility • Increases message • Grows network
  45. 45. “We Speak Your Language”“We Speak Your Language”
  46. 46. “We Speak Your Language” Other considerations • CMS • Twitter apps • Status apps • Analytics • Ads
  47. 47. “We Speak Your Language”“We Speak Your Language”
  48. 48. “We Speak Your Language”“We Speak Your Language”
  49. 49. “We Speak Your Language”“We Speak Your Language”
  50. 50. “We Speak Your Language” SEDC Survey: Education Programs
  51. 51. “We Speak Your Language” 51 Dan Ryan Principal 615 202 0883 cell 615 656 3535 office Dan@ryansearch.net http://ryansearch.net

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