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How I Use Soc Media for Marketing - TIVA panel
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How I Use Soc Media for Marketing - TIVA panel

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Looking for a way to use social media in your marketing? See my process. This is from my presentation on an excellent panel at TIVA. I learned a great deal as well.

Looking for a way to use social media in your marketing? See my process. This is from my presentation on an excellent panel at TIVA. I learned a great deal as well.


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Transcript

  • 1. Leveraging social networking in your business marketing
  • 2. So, do you like to market?
  • 3. Difference between marketing & sales?
  • 4. Not everyone needs to market
    • those that want to stay below the radar
      • my nephew the asphalt specialty guy
    • those who are in demand
      • community colleges
  • 5. But most of us DO NEED to market!
    • lots of competition
    • need to “add value” to perceived commodity
  • 6. So what is the goal of social media marketing?
    • Raise awareness of you and your services
    • Establish yourself as a “go-to” person
    • Drive traffic to your website
  • 7. So what is the goal of social media marketing?
    • Raise awareness of you and your services
    • Establish yourself as a “go-to” person
    • Drive traffic to your website
    • If direct sales $$ come from it, great, but that’s not the final determiner of success of soc media
  • 8. So, do you like to market?
  • 9. www.ActionPlan.com www.AskTheHeadhunter.com
  • 10.
    • “ It’s not about me, it’s about you.”
    • “ You just gotta have fun.”
    Common Themes
  • 11.
    • Ways of Marketing:
      • referrals
      • phone calls
      • networking events
      • mailings (newsletters, postcards, brochures, etc.)
      • e-mails
      • website
      • blogs
      • e-zines
      • social media
  • 12.
    • Ways of Marketing:
      • referrals
      • phone calls
      • networking events
      • mailings (newsletters, postcards, brochures, etc.)
      • e-mails
      • website
      • blogs
      • e-zines
      • social media
  • 13.
    • Ways of Marketing:
      • referrals
      • phone calls
      • networking events
      • mailings (newsletters, postcards, brochures, etc.)
      • e-mails
      • website (this is goal!)
      • blogs
      • e-zines
      • social media
  • 14.
    • Ways of Marketing:
      • referrals
      • phone calls
      • networking events
      • mailings (newsletters, postcards, brochures, etc.)
      • e-mails
      • website (this is goal!)
      • blogs (the engine!)
      • e-zines
      • social media
  • 15.
    • Striving for the “Holy Grail” of Website:
      • SEO (search engine optimization) the “Bot” or “Spider”
        • key words
        • overall traffic
        • robust site
        • frequency of new content
        • links from other sites
  • 16. A little history . . .
  • 17. A little history . . . Once upon a time, There was a new sales guy, Whose company had a website . . .
  • 18.
  • 19. And a very nice website it was, But the new sales guy Needed to move fast, and grow fast. What to do?
  • 20.
    • Initial Thoughts:
    • Make a low-cost yet effective e-mail campaign that was sustainable
    • Decide what to “give away” besides a discount
      • Info?
        • But could I compete with e-newsletters?
      • Humor & Quirkiness!
  • 21. “ Mindy Mail”
  • 22.
  • 23.
  • 24. Then I wanted to go to the next step . . . make my own website
    • “ added value” resource
    • follow:
      • “ It’s not about me . . .”
      • “ It’s gotta be fun”
  • 25. www.reflectiondigital.com
  • 26.
  • 27.
  • 28. David Ryan’s Social Media Marketing Process
  • 29. THE BLOG IS THE ENGINE!
  • 30. THE BLOG IS THE ENGINE!
    • What to write about?
    • What are clients asking?
    • Tech updates
    • Marketing thoughts
    • If not an expert, be a reporter
    • Promo clients
    • Get others to be contributors
    • Observations
  • 31.
  • 32. Early e-zines
  • 33.
  • 34. Current e-zine
  • 35. (notice transformation of Mindy Mail)
  • 36.
  • 37. David Ryan’s Social Media Marketing Process
  • 38.
  • 39. TweetDeck
  • 40.
  • 41.
  • 42. David Ryan’s Social Media Marketing Process Now, some supplementary activities . . .
  • 43. But what if you don’t have a website? X ger mail
  • 44. Networking Events & Follow-up
  • 45.
  • 46.
  • 47.
  • 48.
  • 49. SocMedia Tools I’m still checking out . . . YouTube Facebook or MySpace NOT Podcasts
  • 50. [email_address] www.videolabs.net David Ryan [email_address] Valerie Yoscak