David Warren
david.warren@iris-london.co.uk

FUTURE COMMUNICATION BETWEEN
COMPANIES AND THE INDIVIDUAL
Why is there so much bad advertising?
There is no demand for messages
Dialogue is where brands are made
Consumers will give way to
      participants
But because ideas connect us more
       than relationships…
... what a brand DOES matters more
          than what it SAYS
This helps to create stories other
     people will want to tell
Which is good for brands because
 authentic voices build trust 
N.B. It's not the technology but the
    sociology that's driving this
In the post-traditional order, self-
  identity is not inherited or static;
rather, it becomes a reflexive project
WHAT?
You are what you share!
So, how do we know when we’re
        getting it right?
In conclusion
because
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Future Communication

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I needed to write a presentation last week about 'future communication between companies and individuals'. After I'd finished the structure one of my peers challenged me to present it using nothing more than Gaping Void images...

... fair enough - challenge accepted!

PS - If you'd like the notes that accompany this deck then drop me an email

www.lifemovesprettyfast.net

Published in: Business, Technology
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Future Communication

  1. 1. David Warren david.warren@iris-london.co.uk FUTURE COMMUNICATION BETWEEN COMPANIES AND THE INDIVIDUAL
  2. 2. Why is there so much bad advertising?
  3. 3. There is no demand for messages
  4. 4. Dialogue is where brands are made
  5. 5. Consumers will give way to participants
  6. 6. But because ideas connect us more than relationships…
  7. 7. ... what a brand DOES matters more than what it SAYS
  8. 8. This helps to create stories other people will want to tell
  9. 9. Which is good for brands because authentic voices build trust 
  10. 10. N.B. It's not the technology but the sociology that's driving this
  11. 11. In the post-traditional order, self- identity is not inherited or static; rather, it becomes a reflexive project
  12. 12. WHAT?
  13. 13. You are what you share!
  14. 14. So, how do we know when we’re getting it right?
  15. 15. In conclusion
  16. 16. because

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