Drupal Camp 2009 Pune I Love Bolly Case Study

Gaurav Kumar i LoveBolly .com BLiSStering Solutions i Love Bolly .com A Drupal Case Study

One stop portal for the Indian Entertainment Industry i Love Bolly .com

Movies : 7107 Celebrities : 12692 Songs : 6629 TV Serials : 309 Images : 7334 Videos : 3806 What can you GET @ iLoveBolly ?

What can you GET @ iLoveBolly ? Picture Gallery Video Gallery Plot Quotes Trivia Fan Club Reviews Comments Songs Rating Production Details Cast & Crew Movies

What can you GET @ iLoveBolly ? Celebs Picture Gallery Video Gallery Fan Club Reviews Comments Rating Details 360 0 Profile Commercial Advertisements TV Serials Audiography Filmography

What can you GET @ iLoveBolly ? Songs Comments Rating Lyrics Crew Video

What can you GET @ iLoveBolly ? and much more… News Groups TV Serials Co. Ads Forums Blogs Polls Quizzes

What can you DO @ iLoveBolly ? User Profile Buddylist Bolly Bux Private Messaging Groups Favorites Bookmarks Share Rate Review Comment Blog

Do it with Drupal … Implementation of Features @iLoveBolly …

Aggregation Feed API ( http://drupal.org/project/feedapi )

Generate Nodes from feed content, or not 

Integration with Views

Multiple Parsers

RSS/Atom – Simple pie, CSP

iCal, CSV, KML Parsers – Integration possible

Feed elements in CCK fields – Field Element Mapper

Aggregation on iLoveBolly Step 1 : Create a Feed node

Enter a feed URL

Aggregation on iLoveBolly Step 2 : Create Content Type

Create a new content type

Enable Feed API Support

Enable Update Feed

Select a parser

feedapi_node parser

Aggregation on iLoveBolly And you are DONE!!!

Check your newly created feed node for links to node (processed) items and feed (raw) items.

Aggregation on iLoveBolly NOTE:

New node items are created every CRON run, settings can be defined in FeedAPI settings.

Integration with Taxonomy possible.

Integration with views to list nodes created by feedapi.

New view filter available (FeedAPI Parent Node)

Aggregation on iLoveBolly Syndication in Drupal using Views :

Want a feed for a view page that you have just created..?

Select RSS FEED SELECTOR as an argument in your View.

If your view page is yoursite.com/foo then your feed is ready at yoursite.com/foo/feed

Do it with Drupal … Third Party Integration

Third Party Integration YouTube API

Song Video integration

ZEND API

$yt = new Zend_Gdata_YouTube();

$query = $yt->newVideoQuery();

$videoFeed = $yt->getVideoFeed($query);

Third Party Integration PLAXO

Drupal Invite module

Problems

Integration with Plaxo widget

Third Party Integration Trynt Web Services

Non-Hindi Movie Favorites + Movie History

Link from IMDB

Goal : Complete Entertainment Profile

Do it with Drupal … Fan Clubs Organic Groups

Fan Clubs Organic Groups ( http://drupal.org/project/og )

Create and Manage your own Groups

Subscribers

Communicate with other Group Members

Moderated or not

Own Theme, Language and Taxonomy

Fan Clubs Requirements & Solutions :

Fan Club for each Movie, Celeb, TV Serial

CCK – Comes to the rescue

Node Reference to the Movie, Celeb, TV Serial Content Type

Space for Discussion for the associated Movie, Celeb, TV Serial

Creating Images, Stories, Discussions within a Fan Club

Managers, Membership, Digest E-mails and Feeds

Create a Fan Club every time a movie, celeb, TV Serial is created

hook_nodeapi – case: ‘insert’

build $node

node_save()

http://drupal.org/node/178506

Fan Clubs The Result :

Fan Clubs Do more with Organic Groups :

OG Calendar : http://drupal.org/project/og _calender

OG Forum : http://drupal.org/project/og_forum

OG Taxonomy : http://drupal.org/project/og_taxonomy

OG Event : http://drupal.org/project/og_event

OG Actions : http://drupal.org/project/og_actions

And much more……

Do it with Drupal … Drupal Search Customization

Drupal Search Optimization Indexing custom content

hook_update_index : update full text index

Index every cron run

search_index($sid, $type, $text)

hook_search

name

reset

search

status

Movie reference Drupal Search Optimization Example : Movie Movie crew Plot Details Blah Blah Blah Celebrity reference Details hook_update_index Blah Blah

Drupal Search Optimization The Result…

Query = “ aamir khan juhi chawla ” in Movies

Result = Pehla Nasha, Hum Hai Rahi Pyar Ke, Tum Mere Ho, Aatank Hi Aatank, Ishq and so on…

Query = “ Akshay Khiladi ” in Movies

Result = Main Khiladi Tu Anadi, Sabse Bada Khiladi, Khiladi 420, International Khiladi and so on…

Query = “ Lata mangeshkar ” in Songs

Result = Koyal Kyon Gaaye, Sanam Tere Ho Gaye Hum, Tere Sang Jeena

Do it with Drupal … SEO Search Engine Optimization

SEO Pathauto ( http://drupal.org/project/pathauto )

Generate path aliases

Default behaviour

Customizations Required Multiple Internal Paths

Example Movie:

http://ilovebolly.com/movie/ghajini-2008

http://ilovebolly.com/movie/ghajini-2008/plot

http://ilovebolly.com/movie/ghajini-2008/cast-crew

http://ilovebolly.com/movie/ghajini-2008/production-details

http://ilovebolly.com/movie/ghajini-2008/trivia

http://ilovebolly.com/movie/ghajini-2008/quotes

http://ilovebolly.com/movie/ghajini-2008/picture-gallery

http://ilovebolly.com/movie/ghajini-2008/photo-gallery

SEO Drupal’s Extensibility

I need more paths per content type

I modify the module 

pathauto_create_alias()

set aliases for custom paths

I now have what I need…   

SEO Nodewords ( http://drupal.org/project/nodewords )

This module allows you to set some meta tags for each node, view or panels page.

Giving more attention to the important keywords and/or description on some of your nodes allows you to get better search engine positioning (given that you really only provide the keywords which exist in the node body itself, and do not try to mislead – the search engines will catch you).

Meta Tags by Node Type :

http://drupal.org/project/nodewords_nodetype

Meta tags by Path :

http://drupal.org/project/nodewords_bypath

SEO XML Sitemap ( http://drupal.org/project/xmlsitemap )

XML Sitemap automatically creates a site map that conforms to the sitemaps.org specification. This helps search engines keep their search results up to date.