Drupal and the keys to successful communities martin mayer

348 views

Published on

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
348
On SlideShare
0
From Embeds
0
Number of Embeds
13
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Drupal and the keys to successful communities martin mayer

  1. 1. Drupal and the Keys toSuccessful Communities Martin Mayer Diplom Systems Practitioner Freelancer info@socialoom.org
  2. 2. Спонсоры Организатор Генеральный спонсор Серебряный спонсор Серебряный спонсор Бронзовый спонсор Бронзовый спонсор
  3. 3. Case Study: Livemocha. The Idea for a LanguageLearning Community was Born in Holidays
  4. 4. Case Study: A Huge Success in only Five Years Source: http://techcrunch.com Source: www.wolframalpha.com Source: http://www.techflash.com
  5. 5. Case Study: Sources of Income
  6. 6. Case Study: the Community Concept
  7. 7. Case Study: the Successful Strategy Livemocha provided the infrastructure for a largely self organizing social community Free language A points system courses attract motivates members members to cooperate positive Most of the Feedback daily work is loop done by members The free courses are Much of the excellent marketing product is for paid services provided by members
  8. 8. Other Communities
  9. 9. You can Probably do it in your Sphere of Business, too!
  10. 10. The Basic Strategy of Successful Communities Create a Framework for a Commonality from which Participants can Profit Structure it Self Organizing Let Users Contribute Content by Collective Action Create Community Specific Value for the Initiator
  11. 11. Creating Value for the Initiators  Public communities can generate revenues through:  Premium services  Advertisements  Membership fees  Current information can be gathered inexpensively  Internal communities make an organization more viable
  12. 12. But some Communities fail! What Motivates people to cooperate?
  13. 13. But some Communities fail! And when do People Free Ride?
  14. 14. Nobel Price Winner Elinor Ostrom shows in "Governingthe Commons" Prerequisites for Viable Communities What Motivates Members to Contribute?
  15. 15. 1. Interest in Continual Participation
  16. 16. 1. Interest in Continual Participation How is it Fostered?  Members become part of a social system  Receiving help from other members  Building special interest groups
  17. 17. 1. Interest in Continual Participation How is it Fostered? Earning reputation and recognition Becoming a sought after specialist
  18. 18. 2. Members Participate in Shaping Operational Rules
  19. 19. 2. Members Participate in Shaping Operational Rules How is it Fostered? Improvement suggestions and feedback about the community can be provided and discussed Administrators embrace the suggestions Voting, which improvements will be implemented
  20. 20. 3. Monitoring Comes from Within the Community
  21. 21. 3. Monitoring Comes from Within the Community How is it Fostered?  Easy reporting of misuse  Contributions can be evaluated  Evaluations can be evaluated
  22. 22. 4. Conflict Resolution Mechanisms are Easily Available
  23. 23. 4. Conflict Resolution Mechanisms are Easily Available How are they Made Available?  A code of conduct is published  Site administrators can be easily contacted  Graduated sanctions are available
  24. 24. Dee Hock, initiator of Visa International, shows in hisGroundbreaking Work about Self OrganizingOrganizations what makes them Vital What Motivates Members to Contribute?
  25. 25. 1. A Hybrid of Cooperation and CompetitionCompetition
  26. 26. 1. A Hybrid of Cooperation and Competition Cooperation
  27. 27. 1. A Hybrid of Cooperation and Competition
  28. 28. 2. A High Degree of Autonomy
  29. 29. 2. A High Degree of Autonomy How is it Fostered?  Participants are given the freedom to decide how they want to contribute  No external pressure is exerted
  30. 30. Examples of Community Supporting Drupal Modules Answers Answers Userpoints Blog Activity Events Answers Invite several Chat modules Invite Userpoints Events Notifications Invite Poll Poll Reputation Shoutbox Shoutbox Interest in conti- Organic GroupsOrganic groups and Subgroups Cooperation nual participation Subgroups Homebox Freelinking Freelinking Forum Activity Userpoints Calendar, Calendar Block Userpoints Contributed Modules Tagadelic Community User Bagdes User badges Support User relationships user relationships Wikitools user points Wikitools Poll Voting Activity Members participate in Wikitools Hall of Fame shaping operational rules Contact Poll Comment User Badges Forum Voting Competition Fivestar Monitoring comes from Userpoints Flag Content within the community KarmaUserpoints Contributed Modules
  31. 31. Some ideas for your communities Sphere of Business Suitable CommunityCosmetics Make-up tipsFashion Fashion tipsRealtor Interior design consultingDo-it-yourself store Do-it-yourself tips, construction plans(Private) schools Tutoring, homework support
  32. 32. An Experiment
  33. 33. An Experiment Members must have an interest Members can participate in in continual participation shaping operational rulesMonitoring, to prevent misuse, comes Which There must be a hybrid of cooperation and from within the community Motivating Factors competition within the community were present? Conflict resolution mechanisms Participants must have a are easily available high degree of autonomy
  34. 34. Спасибо за внимание Martin Mayer Diplom Systems Practitioner Freelancer info@socialoom.org
  35. 35. Спонсоры Организатор Генеральный спонсор Серебряный спонсор Серебряный спонсор Бронзовый спонсор Бронзовый спонсор

×