Case Study: the Successful Strategy Livemocha provided the infrastructure for a largely self organizing social community Free language A points system courses attract motivates members members to cooperate positive Most of the Feedback daily work is loop done by members The free courses are Much of the excellent marketing product is for paid services provided by members
You can Probably do it in your Sphere of Business, too!
The Basic Strategy of Successful Communities Create a Framework for a Commonality from which Participants can Profit Structure it Self Organizing Let Users Contribute Content by Collective Action Create Community Specific Value for the Initiator
Creating Value for the Initiators Public communities can generate revenues through: Premium services Advertisements Membership fees Current information can be gathered inexpensively Internal communities make an organization more viable
But some Communities fail! What Motivates people to cooperate?
But some Communities fail! And when do People Free Ride?
Nobel Price Winner Elinor Ostrom shows in "Governingthe Commons" Prerequisites for Viable Communities What Motivates Members to Contribute?
1. Interest in Continual Participation How is it Fostered? Members become part of a social system Receiving help from other members Building special interest groups
1. Interest in Continual Participation How is it Fostered? Earning reputation and recognition Becoming a sought after specialist
2. Members Participate in Shaping Operational Rules
2. Members Participate in Shaping Operational Rules How is it Fostered? Improvement suggestions and feedback about the community can be provided and discussed Administrators embrace the suggestions Voting, which improvements will be implemented
3. Monitoring Comes from Within the Community How is it Fostered? Easy reporting of misuse Contributions can be evaluated Evaluations can be evaluated
4. Conflict Resolution Mechanisms are Easily Available
4. Conflict Resolution Mechanisms are Easily Available How are they Made Available? A code of conduct is published Site administrators can be easily contacted Graduated sanctions are available
Dee Hock, initiator of Visa International, shows in hisGroundbreaking Work about Self OrganizingOrganizations what makes them Vital What Motivates Members to Contribute?
1. A Hybrid of Cooperation and CompetitionCompetition
1. A Hybrid of Cooperation and Competition Cooperation
2. A High Degree of Autonomy How is it Fostered? Participants are given the freedom to decide how they want to contribute No external pressure is exerted
Examples of Community Supporting Drupal Modules Answers Answers Userpoints Blog Activity Events Answers Invite several Chat modules Invite Userpoints Events Notifications Invite Poll Poll Reputation Shoutbox Shoutbox Interest in conti- Organic GroupsOrganic groups and Subgroups Cooperation nual participation Subgroups Homebox Freelinking Freelinking Forum Activity Userpoints Calendar, Calendar Block Userpoints Contributed Modules Tagadelic Community User Bagdes User badges Support User relationships user relationships Wikitools user points Wikitools Poll Voting Activity Members participate in Wikitools Hall of Fame shaping operational rules Contact Poll Comment User Badges Forum Voting Competition Fivestar Monitoring comes from Userpoints Flag Content within the community KarmaUserpoints Contributed Modules
Some ideas for your communities Sphere of Business Suitable CommunityCosmetics Make-up tipsFashion Fashion tipsRealtor Interior design consultingDo-it-yourself store Do-it-yourself tips, construction plans(Private) schools Tutoring, homework support
An Experiment Members must have an interest Members can participate in in continual participation shaping operational rulesMonitoring, to prevent misuse, comes Which There must be a hybrid of cooperation and from within the community Motivating Factors competition within the community were present? Conflict resolution mechanisms Participants must have a are easily available high degree of autonomy
Спасибо за внимание Martin Mayer Diplom Systems Practitioner Freelancer email@example.com