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Presentation Edipresse Experience Drupalcon
 

Presentation Edipresse Experience Drupalcon

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    Presentation Edipresse Experience Drupalcon Presentation Edipresse Experience Drupalcon Presentation Transcript

    • EDIPRESSE’s WINNING ONLINE STRATEGY Pierre Jean Duvivier Head of WebFactory - EDIPRESSE [email_address]
    • WHO IS EDIPRESSE ? An International Media Company with 200 newspapers or magazines all over the world In Europe & Asia
    • SWISS FLAGSHIP NEWSPAPERS 49% edipresse
    • SWISS FLAGSHIP MAGAZINE
    • EDIPRESSE SWISS ONLINE ACTIVITIES « Classic » Media Website Classified Website 11 websites 200’000 uniques visitors by days Dating 1st swiss website Job 1st french swiss website Housing -1st swiss website
    • MEDIA CRISIS
    • CLASSIC MEDIA WEBSITE. CRISIS !!!! 2007 A – Ads : The print to web conversion for advertiser is low : when a classic print advertiser spent 100, it spend only 10 on the web. B – Classic Ads display is not enough. C –Online information is free .
    • WHAT WE NEEDED ? Need to be fast Need stability and simplicity Need to be LOW COST
    • 11 WEBSITES WITH DRUPAL IN 18 MONTHS Test phase with Magazine Website ( 1’000’000 pages views) Femina.ch LesQuotidiennes.com Dec 07 May 08 NashaGazeta.ch Industrial phase with Edipresse Media Website (30’000’000 pages views) Tdg.ch 24heures.ch Lematin.ch Terreetnature.ch Bilan.ch Jun 08 May 09 + 3 others website
    • 24 HEURES.CH 60 days 30’000 unique visitors / day
    • TDG.CH 60 days 50’000 unique visitors / day
    • LEMATIN.CH 40 days 90’000 unique visitor/day
    • Stable & Simple Fast ..WINNING CHAIN New Ads Product like Corner (website) For advertiser Allow good seo work
    • NEW REVENUE : ESCAPING FROM ADS DISPLAY
    • Some example of new adversting on our website « Corners » (1/2)
      • Définition
        • Sponsored thematics
        • Long term link between the partner and the field of expertise (life insurance & health, housing and real estate)
      • Content
        • Neutral journalistic content with Partner’s credibility
        • Feed by Edipresse and The Partner
        • Mini Website with deep level of navigation
        • Drupal give us the power to quickly build complete new website with all the function in a package.
      I Digital
    • = Corners = (2/2)
      • Promotion
        • Permanent presence on our website
        • Direct access with the classic navigation of the online newspaper
      • Search Engine effect
        • Google Friendly
        • Google Page Rank from our website give credibility to the corner too
        • Links from the partner’website
      I Digital
    • = Newsletters = I Digital
      • Content
        • Client’s thematic
        • Done by Edipresse with Drupal modules (text, images & videos)
      • Promotion
        • Sent by our mailing system
    • = Widget = I Digital
      • Définition
        • Dynamic insertion
        • Web 2.0 interaction with Internaute
        • Not linked to the website
      • Content
        • Client’s application
        • Done by the client
        • Content selected by the internaut
    • = Service Integration = I Digital
      • Définition
        • Give a service to the client
        • Contextual : linked to the content
        • The partner is associated to the service
      • Content
        • Done by client
        • Example : When LeMatin.ch speak about a concert in Geneva. A link appear and ask to the client if he want to go the Concert in Train, Car,….if he select train it’s the service widget of Swiss RailRoad wich appears
    • NEED TO BE MORE SEXY FOR ADVERTISER & USERS
    • FOCUS ON MOBILITY PROJECT .. WHAT SERVICES DO YOU BRING WITH YOUR CONTENT ? A journalist write a story about the montreux jazz festival Drupal have a list a event(s) linked to mobility problem (readers want to go the Montreux Jazz Festival) (we use only taxonomy)
    • READERS READING THE ARTICLE CAN GO TO MONTREUX IN TRAIN, PLANE ? , CAR FORM(s) HERE TO GO WITH Swiss RailWays WE WILL CONTACT Geneva airport
    • AND ? In 2008 we were loosing with bad technology approach, bad organization and lack of commercial’s imagination some millions of dollars with 4 websites and 15 millions of page view by month In 2010 we will have benefits with 12 websites and 32 millions of pages views
    • TO CONTACT ME FOR MORE INFORMATION PIERRE JEAN DUVIVIER head of webfactory Digital & Business Development [email_address]