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Drupalcon2009 Heuer3
 

Drupalcon2009 Heuer3

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Drupalcon2009 Heuer3 Drupalcon2009 Heuer3 Presentation Transcript

  • Social + Media What We Need Next Chris Heuer Founder, Social Media Club Creative Catalyst, AdHocnium Frustrated Drupal Customer
  • Hi, my name is Chris...
  • Hi, my name is Chris... • I took computer programming classes at Miami-Dade Community College when I was 13 (on a TRS-80) • My first game system was an Atari 2600 (still have it) • My first computer was a Mac SE I used to play with HyperCards • I had my first experience as a Super User in 1995 and it was oh so sweet...
  • The Internet became my career
  • The Internet became my career • Guru Communications, 1994 I learned to build sites in BBEdit (still have the t-shirt) • Virtual Community Network,1995 • Miami Ad School, 1996-1998 • Chief, eBusiness, U.S. Mint, 1999 I was a numismatist as a kid... and as an adult • InfoApps, 2000 • Conversal, 2000
  • Being social became my way of life
  • Being social became my way of life • Insytes, 2004 • 1st BarCamp, 2005 • BrainJams, 2005 • Social Media Club, 2006 If you get it, share it • The Conversation Group, 2007 • AdHocnium, 2008
  • essentially I am a geek. and apparently, I have always thought geeks were cool :)
  • interestingly
  • I designed and built an enterprise CMS for Palm between 2002 and 2005
  • but I am not just a geek entrepreneur or a marketing wanker
  • I think holistically
  • so why am I here today?
  • I am also a frustrated Drupal Customer (or rather, a wannabe customer)
  • Social Media Club’s (and my) experience with Drupal...
  • More on this later, let’s talk about Social + Media
  • social media is not the thing, as much as it is what we do with it, SHARING media, socializing it and connecting through it
  • it’s more art than science @davegray
  • Social Media, A Brief History
  • Social Media, A Brief History • Cave Paintings • Hieroglyphs • Written Word • Guttenberg • Radio • Television • Mimeograph • Web • Weblogging • Social Networking
  • point being, all media is, or can be SOCIAL
  • the ‘democratization’ of communications technologies is advancing at an ever increasing rate (just ask Ray Kurzweil)
  • this is good, and its also challenging (especially for early adopters)
  • So let’s think more critically about what we have learned from Social Media so far
  • But first, let’s look back to dotcom era
  • But first, let’s look back to dotcom era •The Three C’s • Content • Commerce • Community
  • The framework for a social operating system 4
  • The framework for a social operating system •The Four C’s • Context • Communications • Collaboration • Connections 4
  • Success using this framework is values based
  • Success using this framework is values based • The Social Media Principles • Be Human • Be Aware • Be Honest • Be Respectful • Be a Participant • Be Open • Be courageous
  • What do you value?
  • a story about respect
  • point: everyone has value to contribute (especially if they are different then you)
  • lets look beyond social media, lets look at the BIGGER PITCTURE
  • Jeff Jarvis calls the modern era “The Great Restructuring” http://www.buzzmachine.com/2009/03/07/the-great-restructuring/
  • the perfect storm http://www.socialmediaclub.org/2009/06/04/toby-moores-on-the-perfect-storm-for-change/
  • the perfect storm http://www.socialmediaclub.org/2009/06/04/toby-moores-on-the-perfect-storm-for-change/
  • we are finally realizing that all organizations are made of people and all organizations are social http://www.chrisheuer.com/2008/06/10/towards-a-more-social-organization/
  • “what makes these times interesting is that all companies are media companies” - Tom Foremski, Silicon Valley Watcher http://www.siliconvalleywatcher.com/mt/archives/2007/08/we_live_in_a_ma.php
  • All modern organizations are media companies
  • All modern organizations are media companies
  • All modern organizations are media companies
  • All modern organizations are media companies
  • All modern organizations are media companies
  • All modern organizations are media companies
  • All modern organizations are media companies
  • All modern organizations are media companies
  • All modern organizations are media companies
  • Will it Blend’s Marketing Department is Profitable
  • this is the real opportunity for Drupal to serve, at its core, the common need of all organizations to behave as media companies
  • in times of disruptive change many people get (or feel) hurt
  • FUD Fear Uncertainty Doubt
  • social media (and drupal) is changing the way we relate to each other, the organizations we serve and the organizations that serve us
  • truth is we can no longer afford to look at the world as
  • Us vs. Them
  • the thing is, this is what we were taught, this is what we found as true.
  • we must transcend this
  • which brings me back to my love/hate relationship with Drupal
  • a problem of perception
  • a problem of perception (I asked twitter and they confirmed it)
  • What is Drupal?
  • What is Drupal? • gilliatt@chrisheuer I suspect that the "general public" response to that question would be a blank stare.
  • What is Drupal? • gilliatt@chrisheuer I suspect that the "general public" response to that question would be a blank stare. • lisapadilla@chrisheuer drupal is the content management system we've been promised since web 1.0 and earlier
  • What is Drupal? • gilliatt@chrisheuer I suspect that the "general public" response to that question would be a blank stare. • lisapadilla@chrisheuer drupal is the content management system we've been promised since web 1.0 and earlier • ScottGentzen@chrisheuer I'd always assumed that Drupal was a linux distribution.
  • What is Drupal? • gilliatt@chrisheuer I suspect that the "general public" response to that question would be a blank stare. • lisapadilla@chrisheuer drupal is the content management system we've been promised since web 1.0 and earlier • ScottGentzen@chrisheuer I'd always assumed that Drupal was a linux distribution. • obilon@chrisheuer It's a city in Southeast Asia. A capital of some country. Am I right? ;)
  • What is Drupal?
  • What is Drupal? • sherisaid@chrisheuer drupal is sort of like Joomla and then again totally not.
  • What is Drupal? • sherisaid@chrisheuer drupal is sort of like Joomla and then again totally not. • socialmediabham@chrisheuer Drupal is that thing "that" guy talks about when we start to talk about WordPress as a CMS...
  • What is Drupal? • sherisaid@chrisheuer drupal is sort of like Joomla and then again totally not. • socialmediabham@chrisheuer Drupal is that thing "that" guy talks about when we start to talk about WordPress as a CMS... • michaelpearsun@chrisheuer It is a CMS. Like WP only more robust. This can also mean complicated. Has a loyal user group. Terrible internal search. Blue.
  • What is Drupal? • sherisaid@chrisheuer drupal is sort of like Joomla and then again totally not. • socialmediabham@chrisheuer Drupal is that thing "that" guy talks about when we start to talk about WordPress as a CMS... • michaelpearsun@chrisheuer It is a CMS. Like WP only more robust. This can also mean complicated. Has a loyal user group. Terrible internal search. Blue. • jeremywright@chrisheuer It's a platform where it's harder to build simple things, but easier to build complex things. IF you know what you're doing.
  • What is Drupal?
  • What is Drupal? • TWalk@chrisheuer Drupal = an innovative framework for building Web sites.
  • What is Drupal? • TWalk@chrisheuer Drupal = an innovative framework for building Web sites. • sborsch@chrisheuer Drupal today is a "content management platform for geeks" striving to become a "social publishing platform for power users"
  • What is Drupal? • TWalk@chrisheuer Drupal = an innovative framework for building Web sites. • sborsch@chrisheuer Drupal today is a "content management platform for geeks" striving to become a "social publishing platform for power users" • bryanhouse@chrisheuer #drupal is a social publishing platform to build websites that unite content and community
  • What is Drupal? • TWalk@chrisheuer Drupal = an innovative framework for building Web sites. • sborsch@chrisheuer Drupal today is a "content management platform for geeks" striving to become a "social publishing platform for power users" • bryanhouse@chrisheuer #drupal is a social publishing platform to build websites that unite content and community • nikan@chrisheuer an application framework packaged as a CMS
  • What is Drupal? • TWalk@chrisheuer Drupal = an innovative framework for building Web sites. • sborsch@chrisheuer Drupal today is a "content management platform for geeks" striving to become a "social publishing platform for power users" • bryanhouse@chrisheuer #drupal is a social publishing platform to build websites that unite content and community • nikan@chrisheuer an application framework packaged as a CMS • fucktwtr@chrisheuer Drupal is like Lego for building Web 2.0 sites -just plug together modules and, viola! And because it's open source, it's free!
  • Dries talked of moving beyond a framework and becoming a product. I don’t think that goes far enough.
  • Drupal needs to be an easy to use easy to scale easy to love SOLUTION
  • You are here. http://businessconfessions.blogspot.com/2007_06_01_archive.html
  • where do you want to go?
  • are you going to take the leap? or are you going to fall off the cliff?
  • The Drupal community needs to grow up
  • it feels as if this this is puberty all over again
  • the social media community and the Drupal community share some problems and growing pains
  • With success, we deal with...
  • With success, we deal with... • With newfound popularity, comes pains of change • New, clueless, and self proclaimed “experts” are hurting us, causing harm • There is a more diverse group of ‘users’ making it harder to be ‘user-centric’ in thinking about the industry
  • we stand at the crossroads
  • which is why we must ask more powerful questions, look in the mirror and answer them honestly
  • it really does take a village
  • look after the WHOLE of the community
  • think holistically about user experience and needs
  • most importantly, ask more powerful questions like...
  • W.W.S.D.
  • W.W.S.D. (What Would Steve Do?)
  • W.W.L.D.
  • W.W.L.D. (What Would Linus Do?)
  • W.W.L.D. seriously, ask him
  • but most importantly
  • W.W.D.D.
  • W.W.D.D. (What Will Drupal Do?)
  • What it is... is up to you.
  • so let’s talk @ChrisHeuer chris@adhocnium.com