What is Sustainability• There is no single established definition• Some companies focus entirely on environmental issues• Others include economic, stakeholder, and governmental issues• Companies differ in their definition• Sustainability is here to stay
Defining Sustainability• “Meets the needs of the present without compromising the ability of future generations to meet their own needs.” – Brundtland Commission (1987 – World Commission on Environment and Development, WCED)
The Commonalities ofSustainabilitySustainability creates a competitive business advantagewhile positively impacting the environment.
The Single Componentsinclude …• People• Process• Environment
Business Advantages• 72% reduction in cost through improved material efficiency• 58% are manufacturing or sources domestically/locally• 53% increase in brand awareness• 52% are designing/offering sustainable product/services• 48% more energy efficient products/services
Business Advantages• 46% providing frontline employees with business training to broaden awareness• 22% using sustainability as a market differentiator – 2009 Survey conducted by Boston College Center of Corporate Citizenship and the Hitachi Foundation
The Results are Real• Dow Chemical has generated significant savings by reusing treated waste water in its manufacturing plants• In 2009 Walmart surpassed it’s goal of 25% greater fleet efficiencies• McDonalds – 98% of fish is sourced from fisheries with favorable sustainability ratings
The Results are Real• GE Industrial saved $12.8 Million by upgrading lighting to high density lights• 50% of Enterprise Rent-A-Car’s fleet gets more than 28 miles per gallon and they have nearly 10x the fuel efficient cars than their closest competitor
The Results are Real• University of Arizona’s ROSE Program• Berea College in Kentucky developed the first ecological village which consumes 75 percent less energy and water compared to conventional housing• DuPont saved $3 Billion by slashing greenhouse gases and associated energy
Defining Sustainability• What does sustainability really mean to your company?• How can it become a competitive advantage for your company?• Where and how do you get started?