Your SlideShare is downloading. ×
Truth about Youth - Andi Whitwham
Truth about Youth - Andi Whitwham
Truth about Youth - Andi Whitwham
Truth about Youth - Andi Whitwham
Truth about Youth - Andi Whitwham
Truth about Youth - Andi Whitwham
Truth about Youth - Andi Whitwham
Truth about Youth - Andi Whitwham
Truth about Youth - Andi Whitwham
Truth about Youth - Andi Whitwham
Truth about Youth - Andi Whitwham
Truth about Youth - Andi Whitwham
Truth about Youth - Andi Whitwham
Truth about Youth - Andi Whitwham
Truth about Youth - Andi Whitwham
Truth about Youth - Andi Whitwham
Truth about Youth - Andi Whitwham
Truth about Youth - Andi Whitwham
Truth about Youth - Andi Whitwham
Truth about Youth - Andi Whitwham
Truth about Youth - Andi Whitwham
Truth about Youth - Andi Whitwham
Truth about Youth - Andi Whitwham
Truth about Youth - Andi Whitwham
Truth about Youth - Andi Whitwham
Truth about Youth - Andi Whitwham
Truth about Youth - Andi Whitwham
Truth about Youth - Andi Whitwham
Truth about Youth - Andi Whitwham
Truth about Youth - Andi Whitwham
Truth about Youth - Andi Whitwham
Truth about Youth - Andi Whitwham
Truth about Youth - Andi Whitwham
Truth about Youth - Andi Whitwham
Truth about Youth - Andi Whitwham
Truth about Youth - Andi Whitwham
Truth about Youth - Andi Whitwham
Truth about Youth - Andi Whitwham
Truth about Youth - Andi Whitwham
Truth about Youth - Andi Whitwham
Truth about Youth - Andi Whitwham
Truth about Youth - Andi Whitwham
Truth about Youth - Andi Whitwham
Truth about Youth - Andi Whitwham
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Truth about Youth - Andi Whitwham

914

Published on

Truth about Youth - Andi Whitwham

Truth about Youth - Andi Whitwham

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
914
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • NoSY was the name of the group of young people working on the project at one of the schools. Not only did it explain their message that there should be ‘No stereotyping of Youth’, but it also was a cheeky response when others would ask where they were going and they could respond by saying ‘Nosy’. Group guidelines were established and brainstorming took place about how to convey the messages. Drafts of the posters were then drawn up to include important information (local services, school nurse etc.)
  • These posters give you a clear idea of the skill level of some of the CCC (all year 9 or 10)
  • Some of the finished products by NoSY
  • We have created a card game which uses the social norms data as part of the game.
  • Transcript

    • 1. Truth about Youth ResearchTruth about Youth Research Project/ConferenceProject/Conference Andi Whitwham: PSHE ConsultantAndi Whitwham: PSHE Consultant Bedford Borough CouncilBedford Borough Council
    • 2. Background to social norms workBackground to social norms work  Initial pilot 2007Initial pilot 2007  Action research 2008/9Action research 2008/9  SEF Conference 2008SEF Conference 2008  Research project 2009/10Research project 2009/10
    • 3. ProgrammeProgramme  DataData  Research aimsResearch aims  History of interventions according to WesHistory of interventions according to Wes Perkins!Perkins!  ConferenceConference  FindingsFindings  FeedbackFeedback
    • 4. Attitude question towards AlcoholAttitude question towards Alcohol
    • 5. Perception question on attitude to young people and alcoholPerception question on attitude to young people and alcohol
    • 6. Comparison to CannabisComparison to Cannabis
    • 7. Perception of Cannabis use of other studentsPerception of Cannabis use of other students
    • 8. Comparison to Illegal drugsComparison to Illegal drugs
    • 9. Perception of illegal drug use of other studentsPerception of illegal drug use of other students
    • 10. Have you ever carried a weapon inHave you ever carried a weapon in school at any time?school at any time?
    • 11. What action would you take?What action would you take?
    • 12. Attitude towards sex and relationshipsAttitude towards sex and relationships
    • 13. Have you ever had sexual intercourse?Have you ever had sexual intercourse?
    • 14. Research project aims 2009/10Research project aims 2009/10 Broaden the scope of the study:Broaden the scope of the study:  Young People over estimated perceptions of their peersYoung People over estimated perceptions of their peers involvement in risky behaviours.involvement in risky behaviours.  The majority of Young People have a positive attitudeThe majority of Young People have a positive attitude and do engage in sensible decision making.and do engage in sensible decision making.  Are there any gender/age/socio economic differencesAre there any gender/age/socio economic differences which may affect delivery and development of socialwhich may affect delivery and development of social norms work?norms work?  How the approach can be used effectively in schools andHow the approach can be used effectively in schools and communities.communities.
    • 15. Native American WisdomNative American Wisdom Tribal wisdom of the Dakota Indians,Tribal wisdom of the Dakota Indians, passed on from one generation to the next:passed on from one generation to the next: ““When you discoverWhen you discover you are riding a deadyou are riding a dead horse,horse, the best strategythe best strategy is to dismount.”is to dismount.”
    • 16. Because of much investment in ineffectiveBecause of much investment in ineffective prevention strategies, often programs try a varietyprevention strategies, often programs try a variety of ways to keep going with the dead horse:of ways to keep going with the dead horse: Because of much investment in ineffectiveBecause of much investment in ineffective prevention strategies, often programs try a varietyprevention strategies, often programs try a variety of ways to keep going with the dead horse:of ways to keep going with the dead horse:  Buying a stronger whip.  Changing riders.  Appointing a committee to study the horse.  Visiting other sites to see how they ride dead horses.  Appointing an intervention team to reanimate the dead horse.  Hiring outside contractors to ride the dead horse.  Providing additional funding to increase horse performance.  Harnessing several dead horses together for increased speed.
    • 17. Research Shows MisperceivedResearch Shows Misperceived Youth Risk Behaviour Norms ExistYouth Risk Behaviour Norms Exist  Across All School Age LevelsAcross All School Age Levels  In All Countries Where InvestigatedIn All Countries Where Investigated  Across Subpopulations of YouthAcross Subpopulations of Youth  In Community Populations of YoungIn Community Populations of Young AdultsAdults  For Attitudes, Risk Behaviors, andFor Attitudes, Risk Behaviors, and Protective BehaviorsProtective Behaviors
    • 18. Findings from the projectFindings from the project  SchoolsSchools  InterventionsInterventions  FlexibilityFlexibility  PotentialPotential  Partnership workingPartnership working  CommitmentCommitment  ResilienceResilience  FundingFunding
    • 19. Feedback from the ConferenceFeedback from the Conference ~~  Truly inspirational Thank you!Truly inspirational Thank you!  Wes Perkins presentation was superblyWes Perkins presentation was superbly interesting and thought provoking. Will beinteresting and thought provoking. Will be musing on it for some time!!!musing on it for some time!!!  The social norms approach presents a rationalThe social norms approach presents a rational way of dealing with the issues of riskyway of dealing with the issues of risky behaviours of young people-it obviously worksbehaviours of young people-it obviously works and the challenge is how we implement this on aand the challenge is how we implement this on a large scale in the UK.large scale in the UK.  Excellent conference. I really enjoyed it and lookExcellent conference. I really enjoyed it and look forward to further developing this work.forward to further developing this work.
    • 20.  Fantastic conference-useful in so many aspects.Fantastic conference-useful in so many aspects. Certainly food for thought and aim to change myCertainly food for thought and aim to change my working practice to relate to social norms data.working practice to relate to social norms data.  Excellent day. Lets hope future funding enablesExcellent day. Lets hope future funding enables us to embrace this-lets make it work!us to embrace this-lets make it work!  Excellent day! Thoroughly enjoyed allExcellent day! Thoroughly enjoyed all presentations and workshops.presentations and workshops.  Professor Perkins was fascinating to listen toProfessor Perkins was fascinating to listen to and opened my eyes to a whole new way ofand opened my eyes to a whole new way of thinking. I was engaged by his stats which isthinking. I was engaged by his stats which is unusual for me and could have spent the wholeunusual for me and could have spent the whole day listening to his theories.day listening to his theories.
    • 21. Get Over It 85 In Swindon, 60 % of young people said that if one of their friends ’came out’, they would be supportive Condoms 90 In Swindon, 90% of young people think you should always use a condom even if the girl is on the pill. Sex Can Wait 80 In Swindon, 80% of young people have never had sex. Chlamydia 55 In Swindon, 90 % of young people think you should always use a condom to protect against STIs.
    • 22.  Studies have shown thatStudies have shown that social normssocial norms areare much more important than policy makersmuch more important than policy makers have traditionally assumed.have traditionally assumed.  People are deeplyPeople are deeply influencedinfluenced by theby the behaviour of those around them - and publicbehaviour of those around them - and public policy should reflect that.policy should reflect that.  We need to beWe need to be smartersmarter about howabout how information is presented to ensure messagesinformation is presented to ensure messages really hit home.really hit home.
    • 23.  AdvertisingAdvertising social normssocial norms cancan snapsnap peoplepeople out of fantasy that their drinking, smoking orout of fantasy that their drinking, smoking or eating habits are the same as everyoneeating habits are the same as everyone else’s.else’s.  Working withWorking with communities and schoolscommunities and schools toto develop young people’sdevelop young people’s confidence andconfidence and self-esteemself-esteem..  EmpoweringEmpowering them to take better decisionsthem to take better decisions when young, so that they enjoy greaterwhen young, so that they enjoy greater healthhealth andand well-beingwell-being through life.through life.
    • 24.  TheThe majoritymajority of young people who don’t takeof young people who don’t take illegal drugs and do not get blind drunk on aillegal drugs and do not get blind drunk on a Friday night are celebrated.Friday night are celebrated. Andrew Lansley Secretary of StateAndrew Lansley Secretary of State for Public Health, Faculty offor Public Health, Faculty of Public Health Conference JunePublic Health Conference June 20102010
    • 25.  We have read that this approach worksWe have read that this approach works  We know that it worksWe know that it works  What now?What now? Thank you for listeningThank you for listening

    ×