A partnership with local business,
schools and other agencies:
reducing underage alcohol
abuse.
Cambridgeshire’s Experience

Would you sell?

Traditional Enforcement
Back Ground Level of Sales 58%
Zero Tolerance Enforcement 29%
Think 21 15%
TUSAC 2007 1 out of 39 premises
Alcohol 08/09 12%

Problems…
Most retailers not criminals
Balding survey
Youthoria survey
Reducing sales ≠ reduced consumption

Our objectives
Deliver cultural change within
Cambridgeshire
Reduction in harm to society and victims
(including young drinkers)
Challenge and change public perceptions

Drivers Barriers
Deliver better Silo nature of public
outcomes sector
High priority Police performance
measures etc
More effective use of
resources Range of
organisations with
Pressure from interest – no clear
communities and lead
business Funding

Community Alcohol Partnership
– the St Neots Pilot
Partnership
Engagement

Key partners
Retailers
Local Authorities
Schools
Police
Community
Media

CAP approaches
Pu
blic p
tion
er c
uca
ept
Ed
ion
Enforcement
Improving Services

Achievement and
effectiveness
Litter
Crime
Public perception / fear of crime
Safer, more pleasant place to live and
work
Culture change
Toolkit

Cambridge…
Not one size fits all – still learning
‘Before’ survey to establish community
demand
Followed by ‘after’ survey to measure
public satisfaction
New criteria established for CAPs
Match criteria? M Survey SLaunch

Charlotte Wilson
charlotte.wilson@cambridgeshire.gov.uk
01954 284635