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The Brand Experience
Building a Sustainable Community
and
How do you become relevant
in a world full of noise?
Three Major
Components
STRATEGY
CONTENT
COMMUNITY
Who is your community?
Where do they “live”?
What do they do?
What do they share?
Strategy & Execution
Community & Shareability
Earning a Scaleable Network of
"True Fans" and Loyal Advocates
Creating Virality
+
Content = Authentic Experience
Connection + Engagement + Trust
That inspires living, breathing human beings to share
with friends, family and peers?
Where partners and customers draw va...
Building a "Brand Experience"
Building a "Brand Experience"
Building a "Brand Experience"
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Building a "Brand Experience"

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How do you stand out and become relevant in a world full of noise? A few slides that should help you and/or your brand build a strong, growing community around a few basic principles.

Published in: Business, Technology
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Transcript of "Building a "Brand Experience""

  1. 1. The Brand Experience Building a Sustainable Community and
  2. 2. How do you become relevant in a world full of noise?
  3. 3. Three Major Components STRATEGY CONTENT COMMUNITY
  4. 4. Who is your community? Where do they “live”? What do they do? What do they share? Strategy & Execution
  5. 5. Community & Shareability Earning a Scaleable Network of "True Fans" and Loyal Advocates Creating Virality +
  6. 6. Content = Authentic Experience Connection + Engagement + Trust
  7. 7. That inspires living, breathing human beings to share with friends, family and peers? Where partners and customers draw value from each other? Are You Creating an Experience... That allows consumers to participate when and where it’s most relevant, and keeps the conversation going?
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