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A Long Standing
Success Story
Looking at the
Brand
Approaching It’s 20th Year (2015)
How Can This Successful Brand...
Increase:
This Document Takes a Closer Look By
Focusing on the Following:
•  Developing Custom Ideas to Maximize Interaction
•  Leve...
External Internal
Comprised of Both External and Internal Efforts
Internal
•  Simple way to keep updated, shared information accessible to all attendees
•  i.e. Contact Information, Images...
•  Update website with:
•  Past/Current Attendees
•  Past/Current Speakers and Workshops
•  Pics, Bios, Social Media/Profe...
MIX
•  Re-Activate LinkedIn – Using LinkedIn as a “professional resource”
•  Utilizing multiple social channels, cross-pos...
MIX (cont’d.)
•  ACL
•  Coachella
•  Other Attendee Events (i.e. events that attendees run, sponsor, etc.)
•  Big shows ar...
Contact
DaveRubin
viaemail:
drubin14@gmail.com
A
DaveRubin
Presentation
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Aspen Live Presentation (by Dave Rubin)

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This presentation was built solely for Jim Lewi and the AspenLive Conference by Dave Rubin.

Dave Rubin on:
LinkedIn: www.linkedin.com/in/rubindave/
Online Portfolio: http://drubin.jimdo.com/
Slideshare: http://www.slideshare.net/drubin14

Published in: Marketing, Technology, Business
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Transcript of "Aspen Live Presentation (by Dave Rubin)"

  1. 1. A Long Standing Success Story Looking at the Brand
  2. 2. Approaching It’s 20th Year (2015) How Can This Successful Brand... Increase:
  3. 3. This Document Takes a Closer Look By Focusing on the Following: •  Developing Custom Ideas to Maximize Interaction •  Leveraging the Engaged Community
  4. 4. External Internal Comprised of Both External and Internal Efforts
  5. 5. Internal •  Simple way to keep updated, shared information accessible to all attendees •  i.e. Contact Information, Images, Stories, Professional Updates •  Provides an opportunity to reach out (touch point) to AspenLive community periodically •  Helps AspenLive manage and utilize attendees/data (past and present) •  Need an overall strategy to layout and plan for storage and management of this highly valuable content •  Video, Audio, Photos, Transcripts, Power Point Presentations, etc. •  Where does this live? Where is it stored? How is it gathered? •  Google Docs? •  Monthly/Bi-Monthly eBlast w/ relevant content feature(s) Creating and Utilizing Google Docs Strategy for Content Captured During Conference Consistent Internal Communications Outreach Plan
  6. 6. •  Update website with: •  Past/Current Attendees •  Past/Current Speakers and Workshops •  Pics, Bios, Social Media/Professional Links •  Are there any plans for 2015? Now may be the time to start planning •  Mini Documentary? •  Sponsorship based around the Anniversary (see documentary) •  “The AspenLive Confession Booth (video) Sponsored by...” •  Media Outreach •  Does the 20th anniversary warrant a solid effort to create an outreach strategy to help publicize and promote AspenLive’s 20th year? Website Enhancements 20th Anniversary (2015)
  7. 7. MIX •  Re-Activate LinkedIn – Using LinkedIn as a “professional resource” •  Utilizing multiple social channels, cross-posting, promoting, etc. •  Creating relevant, unique AspenLive content: •  More than just promotional messages •  Guest blogs/posts (email, social, web, etc.) •  Co-Opting content (Jambase, Billboard, etc.) •  Discount codes for current attendees to share •  Discount codes for “Repeat Offenders” Building a Consistent Social Media Strategy + Plan Growing Attendance (Sales)
  8. 8. MIX (cont’d.) •  ACL •  Coachella •  Other Attendee Events (i.e. events that attendees run, sponsor, etc.) •  Big shows around the country (McCartney in SF, etc.) •  New Sponsorship Opportunities •  Blog posts, emails, off-season events •  Increase value and breadth of sponsorships by adding special features •  “Repeat Offender” Awards •  “MVP of the Week” Award, etc. Meetups Around “Other” Events (more than just Billboard, etc.) Added Revenue Opportunities
  9. 9. Contact DaveRubin viaemail: drubin14@gmail.com A DaveRubin Presentation
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