1. Curricular and Marketing Responses to Offshoring
of Information Technology Services
Thomas I. M. Ho, Ph.D.
Indiana University Purdue University
Department of Computer and
Indianapolis, Indiana 46202 USA
+1 317 274-6799
ABSTRACT any case, it is clear that setting priorities are more important
The phenomenon of offshore outsourcing of information than ever as we also face the prospects of tight resources with
technology services demands both curricular and marketing competing demands. Furthermore, this paper suggests marketing
responses from providers of information technology education. messages that could mitigate the damaging effect on information
The high level of skill possessed by offshore providers of technology educational programs that both the media and political
information technology services at lower cost than domestic discourse are causing as “offshoring” enters the mainstream of
(American) providers compels a serious re-examination of the media and politics. This paper is intended to frame the issues in
outcomes of contemporary information technology education. order to motivate discussion.
Expected (and already apparent) decline in enrollment in
information technology education as a result of increased Categories and Subject Descriptors
publicity of offshoring compels a marketing response that extols K.3.2 [Computers and Education]: Computer and Information
the virtues of an information technology education that positions Science Education – computer science education, information
its graduates to successfully compete in this increasingly systems education.
competitive global environment. This paper motivates and
describes curricular changes that would prepare future graduates
of information technology educational programs with skill sets General Terms
that take them “up the value ladder” of information technology Management, Economics.
practice. As well as suggesting what changes may be motivated by
market and other factors, it is equally important to consider what Keywords
changes might NOT be advised in view of current conditions. In Outsourcing, offshoring, curriculum, marketing.
Copyright is held by the author/owner(s).
SIGITE’04, October 28–30, 2004, Salt Lake City, Utah, USA.