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Curricular and Marketing Responses to Offshoring of Information Technology Services
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Curricular and Marketing Responses to Offshoring of Information Technology Services


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poster for SIGITE 2004

poster for SIGITE 2004

Published in: Technology, Business
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  • 1. Curricular and Marketing Responses to Offshoring of Information Technology Services Thomas I. M. Ho, Ph.D. Indiana University Purdue University Indianapolis Department of Computer and Information Technology Indianapolis, Indiana 46202 USA +1 317 274-6799 ABSTRACT any case, it is clear that setting priorities are more important The phenomenon of offshore outsourcing of information than ever as we also face the prospects of tight resources with technology services demands both curricular and marketing competing demands. Furthermore, this paper suggests marketing responses from providers of information technology education. messages that could mitigate the damaging effect on information The high level of skill possessed by offshore providers of technology educational programs that both the media and political information technology services at lower cost than domestic discourse are causing as “offshoring” enters the mainstream of (American) providers compels a serious re-examination of the media and politics. This paper is intended to frame the issues in outcomes of contemporary information technology education. order to motivate discussion. Expected (and already apparent) decline in enrollment in information technology education as a result of increased Categories and Subject Descriptors publicity of offshoring compels a marketing response that extols K.3.2 [Computers and Education]: Computer and Information the virtues of an information technology education that positions Science Education – computer science education, information its graduates to successfully compete in this increasingly systems education. competitive global environment. This paper motivates and describes curricular changes that would prepare future graduates of information technology educational programs with skill sets General Terms that take them “up the value ladder” of information technology Management, Economics. practice. As well as suggesting what changes may be motivated by market and other factors, it is equally important to consider what Keywords changes might NOT be advised in view of current conditions. In Outsourcing, offshoring, curriculum, marketing. Copyright is held by the author/owner(s). SIGITE’04, October 28–30, 2004, Salt Lake City, Utah, USA. ACM 1-58113-936-5/04/0010. 275