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Perception

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This is the presentation on Perception

This is the presentation on Perception


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  • 1. PERCEPTION
    Saurabh Daga
    Santosh Anand.M
  • 2. “WE DON’T SEE THINGS AS THEY ARE,
    WE SEE THINGS AS WE ARE ”
  • 3. INTRODUCTION
    Perception is the process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment.
  • 4. Contd….
    Perception is the process of attaining awareness or understanding of sensory information
  • 5. ORGIN
    The word comes from the Latin words perceptio, percipio, and means "receiving, collecting, action of taking possession, apprehension with the mind or senses”.
  • 6.
  • 7. Why Perception?
    People’s behavior is based on their perception of what reality is, and not reality itself.
  • 8. PERCEPTUAL PROCESS
    Sensation
    Selection
    Organization
    Translation
  • 9. Selecting Stimuli
    External factors : Nature,
    Location,Size,contrast,
    Movement,repetition,similarity
    Internal factors : Learning,
    needs,age,Interest,
    Receiving Stimuli
    (External & Internal)
    Interpreting
    Attribution ,Stereotyping,
    Halo Effect, Projection
    Organizing
    Figure Background ,
    Perceptual Grouping
    ( similarity, proximity,
    closure, continuity)
    Response
    Covert: Attitudes ,
    Motivation,
    Feeling
    Overt: Behavior
    9
    Perceptual Process
  • 10. Factors affecting Perception
    A number of factors operate to shape and sometimes distort perception. The factors reside under the characteristics of the:
    Perceiver
    Target
    Situation
  • 11. Factors in the Perceiver:
    Factors in the Situation
    Perception
    Factors in the target:
  • PERCEPTUAL ORGANIZATION
    • It is the process by which we group outside stimuli into recognizable and identifiable patterns and whole objects.
    • 24. Certain factors are considered to be important contributors on assembling, organizing and categorizing information in the human brain. These are
    • 25. Figure ground
    • 26. Perceptual grouping
  • Figure-Ground Illustration
    Field-ground differentiation
    The tendency to distinguish and focus on a stimulus that is classified as figure as opposed to background.
  • 27. Perceptual Grouping
    • Our tendency to group several individual stimuli into a meaningful and recognizable pattern.
    • 28. It is very basic in nature and largely it seems to be inborn.
    • 29. Some factors underlying grouping are
    -continuity
    -closure
    -proximity
    -similarity
  • 30. Attribution Theory
    An attempt to determine whether an Individual’s behavior is internally or externally caused.
    Internal – Under Personal Control
    External – Forced him to do.
    Determining Factors
    Distinctiveness
    Consensus
    Consistency
  • 31. Observation
    Interpretation
    Attribution of Cause
    high
    low
    high
    low
    high
    low
  • 32. Consistency
    Does this person
    behave
    in this same
    manner at other
    times ?
    Distinctiveness
    Does this person
    behave in
    this manner
    in other situation
    Consensus
    Do other person
    Behave in the
    Same manner?
    Yes
    High
    Consistency
    No
    Low
    Consistency
    No
    Low
    Consensus
    Yes
    High
    Consensus
    Internal
    Attribution
    YES
    Low
    Distinctiveness
    NO
    High
    Distinctiveness
    External
    Attribution
  • 33. Shortcuts to Judge Others
    Selective Perception
    Halo Effect
    Contrast Effects
    Stereotyping
  • 34. “If the DOORS OF PERCEPTION are cleansed everything would appear as it is infinite…..”
    -William Blake
  • 35. REFERENCES
    ORGANIZATIONAL BEHAVIOR- Stephen. P. Robbins
    Wikipedia - en.wikipedia.org

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