PERCEPTION<br />Saurabh Daga<br />Santosh Anand.M<br />
“WE DON’T SEE THINGS AS THEY ARE, <br />   WE SEE THINGS AS WE ARE ”<br />
INTRODUCTION<br />Perception is the process by which individuals organize and interpret their sensory impressions in order...
Contd…. <br />	Perception is the process of attaining awareness or understanding  of sensory information<br />
ORGIN<br />		The word comes from the Latin words perceptio, percipio, and means &quot;receiving, collecting, action of tak...
Why Perception?	<br />People’s behavior is based on their perception of what reality is, and not reality itself. <br />
PERCEPTUAL PROCESS<br />Sensation<br />Selection<br />Organization<br />Translation<br />
Selecting Stimuli<br />External factors : Nature,<br />Location,Size,contrast,<br />Movement,repetition,similarity<br />In...
Factors affecting Perception<br />		A number of factors operate to shape and sometimes distort perception. The factors res...
Factors in the Perceiver:<br /><ul><li>Attitudes
Motives
Interests
Experience
Expectations</li></ul>Factors in the Situation<br /><ul><li>Time
Work setting
Social Setting</li></ul>Perception<br />Factors in the target:<br /><ul><li>Novelty
Motion
Sounds
Size
Background
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Perception

  1. 1. PERCEPTION<br />Saurabh Daga<br />Santosh Anand.M<br />
  2. 2. “WE DON’T SEE THINGS AS THEY ARE, <br /> WE SEE THINGS AS WE ARE ”<br />
  3. 3. INTRODUCTION<br />Perception is the process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment. <br />
  4. 4. Contd…. <br /> Perception is the process of attaining awareness or understanding of sensory information<br />
  5. 5. ORGIN<br /> The word comes from the Latin words perceptio, percipio, and means &quot;receiving, collecting, action of taking possession, apprehension with the mind or senses”.<br />
  6. 6.
  7. 7. Why Perception? <br />People’s behavior is based on their perception of what reality is, and not reality itself. <br />
  8. 8. PERCEPTUAL PROCESS<br />Sensation<br />Selection<br />Organization<br />Translation<br />
  9. 9. Selecting Stimuli<br />External factors : Nature,<br />Location,Size,contrast,<br />Movement,repetition,similarity<br />Internal factors : Learning,<br />needs,age,Interest,<br />Receiving Stimuli<br />(External & Internal)<br />Interpreting <br />Attribution ,Stereotyping,<br />Halo Effect, Projection<br />Organizing <br />Figure Background ,<br />Perceptual Grouping<br />( similarity, proximity,<br />closure, continuity)<br />Response<br />Covert: Attitudes ,<br />Motivation,<br />Feeling<br />Overt: Behavior<br />9<br />Perceptual Process<br />
  10. 10. Factors affecting Perception<br /> A number of factors operate to shape and sometimes distort perception. The factors reside under the characteristics of the:<br />Perceiver<br />Target<br />Situation<br />
  11. 11. Factors in the Perceiver:<br /><ul><li>Attitudes
  12. 12. Motives
  13. 13. Interests
  14. 14. Experience
  15. 15. Expectations</li></ul>Factors in the Situation<br /><ul><li>Time
  16. 16. Work setting
  17. 17. Social Setting</li></ul>Perception<br />Factors in the target:<br /><ul><li>Novelty
  18. 18. Motion
  19. 19. Sounds
  20. 20. Size
  21. 21. Background
  22. 22. Proximity
  23. 23. Similarity</li></li></ul><li>PERCEPTUAL ORGANIZATION<br /><ul><li>It is the process by which we group outside stimuli into recognizable and identifiable patterns and whole objects.
  24. 24. Certain factors are considered to be important contributors on assembling, organizing and categorizing information in the human brain. These are
  25. 25. Figure ground
  26. 26. Perceptual grouping</li></li></ul><li>Figure-Ground Illustration<br />Field-ground differentiation<br />The tendency to distinguish and focus on a stimulus that is classified as figure as opposed to background.<br />
  27. 27. Perceptual Grouping<br /><ul><li>Our tendency to group several individual stimuli into a meaningful and recognizable pattern.
  28. 28. It is very basic in nature and largely it seems to be inborn.
  29. 29. Some factors underlying grouping are</li></ul> -continuity<br /> -closure<br /> -proximity<br /> -similarity<br />
  30. 30. Attribution Theory<br />An attempt to determine whether an Individual’s behavior is internally or externally caused. <br />Internal – Under Personal Control<br />External – Forced him to do. <br />Determining Factors<br />Distinctiveness<br />Consensus<br />Consistency<br />
  31. 31. Observation<br />Interpretation<br />Attribution of Cause<br />high<br />low<br />high<br />low<br />high<br />low<br />
  32. 32. Consistency<br />Does this person <br />behave<br /> in this same<br /> manner at other<br /> times ?<br />Distinctiveness<br /> Does this person <br />behave in <br />this manner<br /> in other situation<br />Consensus<br />Do other person <br />Behave in the <br />Same manner?<br />Yes<br />High<br />Consistency<br />No<br />Low<br />Consistency<br />No<br />Low<br />Consensus<br />Yes<br />High<br />Consensus<br />Internal <br />Attribution<br />YES<br />Low<br />Distinctiveness<br />NO<br />High<br />Distinctiveness<br />External<br />Attribution<br />
  33. 33. Shortcuts to Judge Others<br />Selective Perception<br />Halo Effect<br />Contrast Effects<br />Stereotyping<br />
  34. 34. “If the DOORS OF PERCEPTION are cleansed everything would appear as it is infinite…..”<br /> -William Blake<br />
  35. 35. REFERENCES<br />ORGANIZATIONAL BEHAVIOR- Stephen. P. Robbins<br />Wikipedia - en.wikipedia.org<br />

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