Cnm bridge to excellence 2011

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Dr. Sybril Bennett, consultant, keynote speaker, facilitator and strategist provides a vision for non-profit organizations to capitalize on new media tools for fundraising.

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  • This was an excellent presentation on the use of social media in the non-profit world!
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Cnm bridge to excellence 2011

  1. 2. How Do You Give? <ul><li>Seven Ways to Choose </li></ul>
  2. 3. Maslow’s Hierarchy of Needs
  3. 4. Know Your Social Audience <ul><li>Millenials </li></ul>
  4. 5. Impact of Social Media <ul><li>Did You Know? </li></ul>
  5. 6. Keys to Online Fundraising <ul><li>Mobile </li></ul><ul><li>Mobile Apps </li></ul><ul><li>Gaming </li></ul><ul><li>ENGAGEMENT! </li></ul>
  6. 7. Mobile by 2015 <ul><li>Morgan Stanley’s analysts believe that, based on the current rate of change and adoption, the mobile web will be bigger than desktop Internet use by 2015. </li></ul><ul><li>Source: Mashable </li></ul>
  7. 8. Mobile Trends Source: Mashable <ul><li>* 48% of all Internet users come from just five countries (Brazil, Russia, China, India and the U.S.). </li></ul><ul><li>* Video accounts for 69% of mobile data traffic. </li></ul><ul><li>* Facebook is the single largest repository for user-generated content such as pics, videos, links and comments. </li></ul><ul><li>* Games are bigger than any other app category — both for the social web and for mobile devices. </li></ul>
  8. 9. Mobile Trends <ul><li>* Real-time technology and location-based services are expected to drive mobile retail. </li></ul><ul><li>* Online ad sales are growing, but virtual goods, premium content and other models are big business, especially for the mobile web. </li></ul><ul><li>* The average iPhone user only spends 45% of his on-device time making voice calls.? </li></ul><ul><li>Source: Mashable </li></ul>
  9. 10. Mobile Apps From: ReadWriteWeb .com <ul><li>* A report from Gartner in January 2010 said that mobile apps will generate $7 billion in 2010, and will grow to $29.5 billion by 2013. </li></ul><ul><li>* A report commissioned by mobile application store GetJar in March 2010 said that the mobile app market will reach $17.5 billion by 2012, having grown to 50 billion downloads from just 7 billion in 2009. </li></ul><ul><li>* A report from Research2Guidance in March 2010, said that the mobile app market would reach $15.65 billion by 2013. </li></ul><ul><li>* In December 2010, IDC said that the mobile application market would see 10.9 billion downloads in 2010, and 76.9 billion by 2014. By 2014, the market is expected to generate $35 billion in revenue worldwide, it said. </li></ul>
  10. 11. Developing Apps <ul><li>FundraisingIP </li></ul><ul><li>Mock App </li></ul><ul><li>Step-by-Step Guide to Developing Apps </li></ul>
  11. 12. Engagement By Design Gaming <ul><li>Seth Priebatsch @ TED </li></ul>
  12. 13. Urban Ministries of Durham <ul><li>SPENT </li></ul>
  13. 14. QR Codes <ul><li>Create a Code </li></ul>
  14. 15. Poll Everywhere <ul><li>Literacy in the 21st Century </li></ul>
  15. 16. Crowdsourcing <ul><li>Sparked, Formerly The Extraordinaires </li></ul><ul><li>Starting a Movement </li></ul>
  16. 17. Social Fundraising <ul><li>SocialBrite .org </li></ul><ul><li>Causes </li></ul><ul><li>Facebook </li></ul>
  17. 18. Twitter <ul><li>Fundraising on Twitter by Mashable </li></ul><ul><li>Community </li></ul><ul><li>Connection </li></ul><ul><li>Clarity </li></ul><ul><li>Communicate </li></ul><ul><li>Contact </li></ul>
  18. 19. Other Resources <ul><li>Google EVERYTHING </li></ul><ul><li>You Tube EVERYTHING </li></ul><ul><li>Slideshare.net EXTRA </li></ul><ul><li>Prezi EXTRA </li></ul>
  19. 20. Thank You!! <ul><li>Thank you for taking the time to play with me. This is my passion and I truly enjoy every multimedia minute. </li></ul><ul><li>[email_address] </li></ul><ul><li>www.twitter. com/drsyb </li></ul><ul><li>www. facebook . com/drsyb </li></ul><ul><li>www. themultimediamaven .com </li></ul>

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