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PODi Application Forum 2010 presentation on Las Vegas about VDP crossmedia transpromo and web to print

PODi Application Forum 2010 presentation on Las Vegas about VDP crossmedia transpromo and web to print

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Fernando steler 2010appforum_po_di Fernando steler 2010appforum_po_di Presentation Transcript

  • Variable Digital Technologies Maps, Image Fonts, Augmented Reality & Innovative Tools Fernando Wosniak Steler AlphaGraphics/agDirect Marketing
  • Digital Printing Network with more than 260 business centers in 10 countries across the world. Part of Pindar group, a leading print and electronic media company, founded in 1836 in UK.
  • Variable Digital Technologies Maps, Image Fonts, Augmented Reality & Innovative Tools • Innovative 1:1 tools inside the print market • Variable Maps • Variable Image Fonts • Variable Augmented Reality • Variable QR Codes • Variable URLs • Variable Widgets • Variable Cross Media + Social Media • Success Case Focus
  • Variable Digital Technologies Maps, Image Fonts, Augmented Reality & Innovative Tools Variable Maps Variable URLs Variable Cross Media + Social Media Variable Maps Variable URLs Variable QR Codes Variable Augmented Reality Variable Image Fonts Variable URLs Variable Widgets
  • “1 out of 3 prefers to respond DM via websites” (DMA)
  • Phone/URA *VDP: Variable Data Publishing | Cross-Media: mídia cruzada, multicanal
  • Variable Digital Technologies Maps, Image Fonts, Augmented Reality & Innovative Tools • Who's ABInbev? • Brazilian company • Biggest beverage company in the world • 15% of the beer world consumption • Stella Artois, Budweiser, Brahma, Beck's, Leffe, Skol and so on
  • ↗ Especial Prize from Brazilian Post Office – Best postal media usage – SPECIAL Prize Cup; ↗ Latin American AMAUTA prize – Integrated Marketing – Multiples – GOLD Prize Cup; ↗ Latin American AMAUTA prize – Especial a La Personalización – SPECIAL Prize Cup/GOLD; ↗ ABEMD Prize – Lead Generation – BtoB/BtoC – Consumption Goods – SILVER Prize Cup; ↗ Going to DMA Echo 2010
  • ↗ Customers ↗ POS (on-line / off-line) ↗ Postal DM with variable maps ↗ Personalized Email marketing ↗ Personalized URL (PURL) with variable maps ↗ Lead Generation ↗ Dashboard integration
  • recognizing frequently made typos, misspellings, and misconceptions. It analyzes all terms in your query to recognize what you most likely intended to enter. For example, [ untied stats ], the spelling checker suggests "united states"
  • how to maintain a DB up dated in cross-media multiple channels? > dynamic printing (PDF/PPML) > e-mail + websites html/animation > P-URL (Personalized URL) > mobile sms > IVR (call-center) > on-line ROI / BI transpromo > print on demand > white space management > collateral management > text, images e graphs > web-to-print > maps / POS + + > transactional data web service
  • POS
  • Variable name Got to: www.LeandroSilva.SuaSkolLitrao.com.br PURL ~ Recipient ‘ POS variables
  • prospects
  • POS uploading videos on the campaign social media site
  • POS contacts included on directory map site via DB import
  • Personalized E-mail marketing to prospects
  • P-URL OPT-OUT
  • Non Personalized Hotsite
  • http://avidaeaobra.wordpr ess.com/2008/10/18/skol- litrao/ “I got one and loved it. This shows the customization of the brand with the customer.”
  • http://marketeirosdapuc. blogspot.com/2008/10/sk ol-litro-marketing-de- relacionamento.html “It seemed that someone was talking to me. I was surprised. I do not know why, but a few minutes after I hit a willingness to take Skol! Do not hesitate, I went to the supermarket and ended up buying 3 bottles. I do not regret!”
  • X
  • ↗ 19% response rate / unique access on P-URLs ↗ Product awareness / launching ↗ Lead generation to POS ↗ Data base enrichment (B2B/B2C)
  • Variable Digital Technologies Maps, Image Fonts, Augmented Reality & Innovative Tools • AlphaGraphics, Inc Conference Brochure Variable Maps Variable URLs Variable QR Codes Variable Augmented Reality Variable Image Fonts Brazilian PINI Prize “Best Variable Data Print” QR Code > AR AR > >
  • • AlphaGraphics, Inc Conference Brochure Variable QR Code Personalized URL Route Variable Map Variable Image Fonts
  • Video Hologram TAG http://www.youtube.com/watch?v=XJa8xrKQvgw
  • recipient address bar code (postal returns) nixies simple personalization VDP full color call-to- action: P-URL VDP: variable data print
  • VDP: variable data print
  • VIDEO >
  • http://www.youtube.com/watch?v=oFWWwsmaTIw&
  • Personalized Trigged E-mail Marketing
  • Fernando J. Wosniak Steler Additional copy box Marketing & Personalized Communications AlphaGraphics Inc agDirect marketing Brazil www.agdirect.com.br roi@agdirect.com.br 55 11 2506-7190