Variable Digital Technologies
Maps, Image Fonts, Augmented Reality & Innovative Tools


Fernando Wosniak Steler
AlphaGraph...
Digital Printing Network with more than 260 business centers in 10
countries across the world. Part of Pindar group, a lea...
Variable Digital Technologies
Maps, Image Fonts, Augmented Reality & Innovative Tools


• Innovative 1:1 tools inside the ...
Variable Digital Technologies
Maps, Image Fonts, Augmented Reality & Innovative Tools



                                V...
“1 out of 3 prefers to respond DM via websites” (DMA)
Phone/URA




*VDP: Variable Data Publishing | Cross-Media: mídia cruzada, multicanal
Variable Digital Technologies
Maps, Image Fonts, Augmented Reality & Innovative Tools


• Who's ABInbev?
 • Brazilian comp...
↗ Especial Prize from Brazilian Post Office – Best postal media
usage – SPECIAL Prize Cup;

↗ Latin American AMAUTA prize ...
↗ Customers
↗ POS

                    (on-line / off-line)
↗ Postal DM with variable maps
↗ Personalized Email marketing
...
recognizing frequently made typos,
   misspellings, and misconceptions. It
    analyzes all terms in your query to
 recogn...
how to maintain a
   DB up dated in         cross-media
  multiple channels?
                                 > dynamic pr...
POS
Variable name




Got to:
www.LeandroSilva.SuaSkolLitrao.com.br

                                        PURL

~
         ...
prospects
POS uploading videos
  on the campaign
  social media site
POS contacts included
on directory map site
    via DB import
Personalized E-mail
   marketing to
    prospects
P-URL




        OPT-OUT
Non Personalized
    Hotsite
http://avidaeaobra.wordpr
ess.com/2008/10/18/skol-
litrao/

“I got one and loved it. This
shows the customization of
the b...
http://marketeirosdapuc.
blogspot.com/2008/10/sk
ol-litro-marketing-de-
relacionamento.html

“It seemed that someone
was t...
X
↗ 19% response rate / unique access on P-URLs

↗ Product awareness / launching

↗ Lead generation to POS

↗ Data base enri...
Variable Digital Technologies
Maps, Image Fonts, Augmented Reality & Innovative Tools


• AlphaGraphics, Inc Conference Br...
• AlphaGraphics, Inc Conference Brochure




                   Variable QR Code
             Personalized URL
       Rout...
Video
                                             Hologram
                                               TAG




http://...
recipient address   bar code (postal returns) nixies




    simple
personalization

                                     ...
VDP: variable data print
VIDEO
   >
http://www.youtube.com/watch?v=oFWWwsmaTIw&
Personalized
Trigged E-mail
  Marketing
Fernando J. Wosniak Steler
                              Additional copy box
Marketing & Personalized Communications
     ...
Fernando steler 2010appforum_po_di
Fernando steler 2010appforum_po_di
Fernando steler 2010appforum_po_di
Fernando steler 2010appforum_po_di
Fernando steler 2010appforum_po_di
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Fernando steler 2010appforum_po_di

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PODi Application Forum 2010 presentation on Las Vegas about VDP crossmedia transpromo and web to print

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Fernando steler 2010appforum_po_di

  1. 1. Variable Digital Technologies Maps, Image Fonts, Augmented Reality & Innovative Tools Fernando Wosniak Steler AlphaGraphics/agDirect Marketing
  2. 2. Digital Printing Network with more than 260 business centers in 10 countries across the world. Part of Pindar group, a leading print and electronic media company, founded in 1836 in UK.
  3. 3. Variable Digital Technologies Maps, Image Fonts, Augmented Reality & Innovative Tools • Innovative 1:1 tools inside the print market • Variable Maps • Variable Image Fonts • Variable Augmented Reality • Variable QR Codes • Variable URLs • Variable Widgets • Variable Cross Media + Social Media • Success Case Focus
  4. 4. Variable Digital Technologies Maps, Image Fonts, Augmented Reality & Innovative Tools Variable Maps Variable URLs Variable Cross Media + Social Media Variable Maps Variable URLs Variable QR Codes Variable Augmented Reality Variable Image Fonts Variable URLs Variable Widgets
  5. 5. “1 out of 3 prefers to respond DM via websites” (DMA)
  6. 6. Phone/URA *VDP: Variable Data Publishing | Cross-Media: mídia cruzada, multicanal
  7. 7. Variable Digital Technologies Maps, Image Fonts, Augmented Reality & Innovative Tools • Who's ABInbev? • Brazilian company • Biggest beverage company in the world • 15% of the beer world consumption • Stella Artois, Budweiser, Brahma, Beck's, Leffe, Skol and so on
  8. 8. ↗ Especial Prize from Brazilian Post Office – Best postal media usage – SPECIAL Prize Cup; ↗ Latin American AMAUTA prize – Integrated Marketing – Multiples – GOLD Prize Cup; ↗ Latin American AMAUTA prize – Especial a La Personalización – SPECIAL Prize Cup/GOLD; ↗ ABEMD Prize – Lead Generation – BtoB/BtoC – Consumption Goods – SILVER Prize Cup; ↗ Going to DMA Echo 2010
  9. 9. ↗ Customers ↗ POS (on-line / off-line) ↗ Postal DM with variable maps ↗ Personalized Email marketing ↗ Personalized URL (PURL) with variable maps ↗ Lead Generation ↗ Dashboard integration
  10. 10. recognizing frequently made typos, misspellings, and misconceptions. It analyzes all terms in your query to recognize what you most likely intended to enter. For example, [ untied stats ], the spelling checker suggests "united states"
  11. 11. how to maintain a DB up dated in cross-media multiple channels? > dynamic printing (PDF/PPML) > e-mail + websites html/animation > P-URL (Personalized URL) > mobile sms > IVR (call-center) > on-line ROI / BI transpromo > print on demand > white space management > collateral management > text, images e graphs > web-to-print > maps / POS + + > transactional data web service
  12. 12. POS
  13. 13. Variable name Got to: www.LeandroSilva.SuaSkolLitrao.com.br PURL ~ Recipient ‘ POS variables
  14. 14. prospects
  15. 15. POS uploading videos on the campaign social media site
  16. 16. POS contacts included on directory map site via DB import
  17. 17. Personalized E-mail marketing to prospects
  18. 18. P-URL OPT-OUT
  19. 19. Non Personalized Hotsite
  20. 20. http://avidaeaobra.wordpr ess.com/2008/10/18/skol- litrao/ “I got one and loved it. This shows the customization of the brand with the customer.”
  21. 21. http://marketeirosdapuc. blogspot.com/2008/10/sk ol-litro-marketing-de- relacionamento.html “It seemed that someone was talking to me. I was surprised. I do not know why, but a few minutes after I hit a willingness to take Skol! Do not hesitate, I went to the supermarket and ended up buying 3 bottles. I do not regret!”
  22. 22. X
  23. 23. ↗ 19% response rate / unique access on P-URLs ↗ Product awareness / launching ↗ Lead generation to POS ↗ Data base enrichment (B2B/B2C)
  24. 24. Variable Digital Technologies Maps, Image Fonts, Augmented Reality & Innovative Tools • AlphaGraphics, Inc Conference Brochure Variable Maps Variable URLs Variable QR Codes Variable Augmented Reality Variable Image Fonts Brazilian PINI Prize “Best Variable Data Print” QR Code > AR AR > >
  25. 25. • AlphaGraphics, Inc Conference Brochure Variable QR Code Personalized URL Route Variable Map Variable Image Fonts
  26. 26. Video Hologram TAG http://www.youtube.com/watch?v=XJa8xrKQvgw
  27. 27. recipient address bar code (postal returns) nixies simple personalization VDP full color call-to- action: P-URL VDP: variable data print
  28. 28. VDP: variable data print
  29. 29. VIDEO >
  30. 30. http://www.youtube.com/watch?v=oFWWwsmaTIw&
  31. 31. Personalized Trigged E-mail Marketing
  32. 32. Fernando J. Wosniak Steler Additional copy box Marketing & Personalized Communications AlphaGraphics Inc agDirect marketing Brazil www.agdirect.com.br roi@agdirect.com.br 55 11 2506-7190

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