Why is energy efficiency so damn unsexy?

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This Pecha Kucha presentation was given by Dr Sea Rotmann at the National Energy Research Institute conference in Wellington, NZ on February 14, 2013. It takes a rather tongue-in-cheek stab at answering the age-old question why energy efficiency, with all its many benefits, remains the unsexy cousin of technology and supply side interventions

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Why is energy efficiency so damn unsexy?

  1. 1. Subtasks of Task XXIVPECHA KUCHAWhy is Energy Efficiency so damn unsexy? Dr Sea Rotmann Operating Agent IEA DSM Task 24
  2. 2. why is energy efficiency so damn unsexy?
  3. 3. why is energy efficiency so damn unsexy?
  4. 4. why is energy efficiency so damn unsexy?
  5. 5. why is energy efficiency so damn unsexy?
  6. 6. so why is it of Task XXIV Subtasks so damn hard? vs complexcomplicated
  7. 7. BEHAVIOUR? Subtasks of Task XXIVindividual vs social
  8. 8. WHY, of Task XXIV Subtasks OH WHY BEHAVIOUR?30% of energy demand is locked in behavioural wedge Includes: technology uptake, use and maintenance purchasing and investment behaviour habits and routine behaviour social acceptability
  9. 9. solution 1: of Task XXIV Subtasks make it sexy? Photo: William Dohman via Etsy
  10. 10. solution 2: accept it’s not Subtasks of Task XXIV sexybut wasting it is really unsexy
  11. 11. solution 4a: make it Subtasks of Task XXIV hyper-rational?Return of InvestmentCost benefit analysisShort-term pain for long-term gain
  12. 12. solution 4b: make it Subtasks of Task XXIV hyper-rational?- Thermodynamics
  13. 13. solution 5: appeal to Subtasks of Task XXIV patriotism?
  14. 14. solution 6: shame them into Subtasks of Task XXIV it? http://griponclimate.org/2012/06/14/sex-is-better-with-energy-efficiency/
  15. 15. solution 7: get a new Subtasks of Task XXIV perspective
  16. 16. Final solution: Join us in Subtasks of Task XXIV making it if not sexy... To join email:drsea@orcon.n et.nz

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