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A love story about warm, dry
homes
Warm Up New Zealand: Heat Smart
17 March 2014 | Jenny Lackey, Project Manager, Energy E...
In search of love…
$347 m over 4 years to
insulate 188,500 houses,
out of 900,000 estimated
Goals of job creation,
buildin...
The course of true love never did run
smooth….
Shakespeare, A Midsummer Night’s Dream
Love is blind and lovers cannot see…
Shakespeare, The Merchant of Venice
Brochures, ads
But at the end of the day, love be...
Love does not consist in gazing at each other,
but in looking outward together in the same
direction… Antoine de Saint-Exp...
He waka eke noa…
Pictures
If love is the answer, can you rephrase
the question…
Lily Tomlin
http://www.energywise.govt.nz/resource-
centre/videos?pa...
MOTU evaluation shows a better
than 4:1 benefit:cost ratio – low
income insulation delivers most
benefits
$1.375 BN net be...
Health
and
Savings
Funders
The industry
Banks and
Councils
Iwi and
community
groups
Government
Homeowners
and word of
mouth
Love conquers all
Next Steps?
Romeo and Juliet (get warm and dry)
Romeo and Juliet (get warm and dry)
Romeo and Juliet (get warm and dry)
Romeo and Juliet (get warm and dry)
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Romeo and Juliet (get warm and dry)

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Jenny Lackey from NZ's Energy Efficiency and Conservation Authority tells the (love) story of the successful implementation of an insulation programme. Told at the Wellington IEA DSM storytelling workshop on March 17, 2014.

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  • Love stories always involve a mighty quest, it’s rare that there are no obstacles to true love. So in the spirit of Sea’s story telling theme, the story of New Zealand’s largest domestic energy efficiency programme to date is told as a mighty quest for true love, which turned out not a simple story.
  • Prime Minister’s Job Creation SummitProposal through Budget 2009.Large-scale insulation and heating retrofit programme.In 2008, the National Government was formed and started its movements towards economic growth and job creation. The Prime Minister’s Job Creation Summit was a turning point. Proposals for a large-scale insulation retrofit programme went through the Budget round in the next year. There were details to be worked through – how would we differentiate between segments of the market? Low income people face the greater financial barrier, but the financial, information and access barriers were strongly present in the GI sector.
  • ParntershipsOur business model, let everyone in as long as they can meet the standardsNZS 4246 key but we needed more guidancePoster for downlight clearances.
  • Huge information and awareness campaigns were required The information needed to follow a path: we started with general information “insulation is good, you need it”.Then we moved to “you know you need insulation, but can’t afford it, well we’re here to help”.Then we had to focus on the results of the MOTU evaluations “you can’t afford not to do this for your family’s health and welbeing – and we’re here to help”.Market research was a key to the development of our information campaigns.WUNZ created, at its peak, 270,000+ households willing and aware of the need to insulate – but market research also showed that most people took up the offer from word of mouth. So neighbours telling neighbours about the benefits of insulation is, at the end of the day, the best way to inspire people to take action.
  • THIRD PARTY FUNDERS AND FINANCESince 2007/08 ASB has funded 11,607 retrofits ASB contribution of $11,650,000 since July 2007 and  $9,000,000 since July 2009. Since 2009, 8,900 in Northland through Warm Up New Zealand: Heat SmartThat’s nearly 16% of all Northland Homes – an amazing achievement. 
  • COMMUNITY GROUPS health iwi Pacific churches governmentIwi groups: Tuwharetoa contributed a large pool of funding to insulate 3,000 homes of iwi members nationwide – one of our first examples of third party funding applied to a group of people and not a regional group. Examples:Project Name: Healthy Home Tai TokerauFocus: Cold, poor people, all ages Recipients: Community Service Card holders, Health referrals, Low DeprivationFunders: $3m in total and funded from Top Energy, Northpower, ASB Community Trust and EECAProject Name: Healthy Home Tai TokerauFocus: Cold, poor people, all ages Recipients: Community Service Card holders, Health referrals, Low DeprivationFunders: $3m in total and funded from Top Energy, Northpower, ASB Community Trust and EECAProject Name: Healthy Home Tai TokerauFocus: Cold, poor people, all ages Recipients: Community Service Card holders, Health referrals, Low DeprivationFunders: $3m in total and funded from Top Energy, Northpower, ASB Community Trust and EECAProject Name: Southland Warm Homes Trust ProjectFocus: Energy Costs - Reducing Fuel povertyRecipients: Cold, poor people, all agesFunders: EECA, Power Net, Southland Power Trust, Southland Electric Consumer Trust, Invercargill City Council, Gore and Southland District Councils, Environment Southland, Invercargill Licensing Trust, ILT Foundation, Community Trust of Southland and Southland Primary Health Organisations
  • Lessons learned: it takes a
  • Transcript of "Romeo and Juliet (get warm and dry)"

    1. 1. A love story about warm, dry homes Warm Up New Zealand: Heat Smart 17 March 2014 | Jenny Lackey, Project Manager, Energy Efficiency and Conservation Authority
    2. 2. In search of love… $347 m over 4 years to insulate 188,500 houses, out of 900,000 estimated Goals of job creation, building the industry, boosting manufacturing outputs from local businesss. Net benefits to be assessed over two years.
    3. 3. The course of true love never did run smooth…. Shakespeare, A Midsummer Night’s Dream
    4. 4. Love is blind and lovers cannot see… Shakespeare, The Merchant of Venice Brochures, ads But at the end of the day, love begets love
    5. 5. Love does not consist in gazing at each other, but in looking outward together in the same direction… Antoine de Saint-Expeury • 13 Councils offer Voluntary Targeted Rates for insulation • VTR allows ratepayers to add the cost of insulation retrofits onto their rates (paid back over 9 years – 7% interest) • Individual ratepayer voluntarily chooses this option - Ratepayer pays interest and administration fees. • Banks offer fee-free top up mortgages and personal loans to the middle income market.
    6. 6. He waka eke noa… Pictures
    7. 7. If love is the answer, can you rephrase the question… Lily Tomlin http://www.energywise.govt.nz/resource- centre/videos?page=1&espot_energywise=All&vidsubj ect_energywise=236
    8. 8. MOTU evaluation shows a better than 4:1 benefit:cost ratio – low income insulation delivers most benefits $1.375 BN net benefit New $100 m programme over 3 years Old, young and vulnerable
    9. 9. Health and Savings Funders The industry Banks and Councils Iwi and community groups Government Homeowners and word of mouth
    10. 10. Love conquers all
    11. 11. Next Steps?
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