Neri conference Task 24


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Neri conference Task 24

  1. 1. social media XXIVand IEA DSM TASK 24 Subtasks of Task Task XXIV Closing the Loop -Behaviour Change in DSM: From Theory to Practice Dr Sea Rotmann, Operating Agent NERI/VUW Conference, February 13, 2013
  2. 2. who are we ? Subtasks of Task XXIV OPERATING AGENTSTHEORY PRACTICERuth: Science and Technology Studies, Cross-EU Behaviour Change research projects, DSM consulting Sea: Animal behaviour studies, research funding & evaluation, sustainable energy policy, sustainability implementation
  3. 3. IEA DSM Task XXIV Subtasks of Task 24 !"#$%&(#&)*(#+$#)",(-.(,/#(0-)1(23#)4*(56,--7(89::participating countries !"#$%&#($()%(*&+%&%,(&-)(#./&!0#&122&30)4(#()5(&")&6$207&80#9+/&")&65%0:(#&;<== © OECD/IEA, October 2011 Committee for Energy Research & Technology (CERT) Oversees 40 intʼl implementing agreements 15 Participating Countries Each country has ExCo member 24 Tasks - each task has Operating Agent/s (OA) Netherlands DSM Implementing Switzerland Agreement New Zealand ( Belgium Norway Sweden Task XXIV: Finland Behaviour Italy Change in DSM Countries participating UK (OAs: Ruth and US Sea) Austria Spain (in kind)
  4. 4. Task premiseThe underlying proposition is that the energy efficiencygap results from:* Limited understanding of complexities of humanbehaviour* Insufficient sharing of results between disciplines* Limited transfer to the policy domain to inform real-life interventions;* Lack of monitoring and evaluation tools that showongoing behaviour change outcomes.
  5. 5. target Audience of Task XXIV Target audience of Task 241. Intermediaries2. Policymakers3. (Research) funders/investors4. Technology developers, industry 5 Pics via:,,,,,
  6. 6. special featuresTask XXIV 24 of Task Some special featuresTask XXIV Premise for ofText 6
  7. 7. subtasks Subtasks of Task XXIV 5- Expert platform1- Helicopter 2- 3- 4-view of models, In depth Evaluation tool Country- frameworks, analysis in for specific project contexts, case areas of stakeholders ideas, action studies and greatest need plans and pilot evaluation (buildings, projects metrics transport, SMEs, smart metering)
  8. 8. subtaskof Task XXIV Subtasks V - expert platform
  9. 9. social mediaTaskTask 24 Subtasks of in XXIV• Widely disseminated via @IEADSM on twitter, linkedIn and facebook group and energy and behaviour linkedIn groups (eg BECC)• ECEEE columns (, blogs on Global Energy Profs (, Energy Efficiency in Industry Processes ( and Global Energy Insight (• Weekly publication of Behaviour Change & Energy News by Dr Sea Rotmann• Expert platform went ‘live’ in July 2012: - includes videos, photos, discussion fora, subtask groups, events, Pecha Kuchas, graphic stories and podcasts
  10. 10. 1World Map of Participating countries, contributing expertsExpert platform currently has 130 experts from 20 countries and 7 main sectors.
  11. 11. the lastof Task XXIVSubtasks 6 months: Task workshops
  12. 12. Subtasks of stories energy Task XXIV
  13. 13. subtask ISubtaskPremise for Task XXIV I - Helicopter Overview • Overview of models, theories, frameworks used in case studies • Overview of definitions • Inventory of experts • Inventory of evaluation metrics and contexts • Navigation tool to translate theory to be useful by practitioners 13
  14. 14. definition issues: Subtasks of Task XXIV DSM (in a tweet)Our suggestion:DEMAND SIDE MANAGEMENT in this Task refers to:
  16. 16. subtask I - some definitionsSubtaskPremise for Task XXIV I - Helicopter OverviewModels of behaviour help us to understand specificbehaviours, by identifying the underlying factorswhich influence them.There are individualistic models and social models.By contrast, theories of change show howbehaviours change over time, and how they can bechanged.Behavioural theory is diagnostic, and changetheory is more pragmatic.Both are important to understand when designinginterventions. 16
  17. 17. feedback from Subtasks of Task XXIV workshopsowards a multiple models approach wrong, but some of George E.P. Box (1979)
  18. 18. howSubtasks of Task XXIV to frame the models Full framework for characterising behaviours: 4 dimensions x 5 levels Inter-Personal Segment/ACTOR! Individual! Network! Community! Group! Population! Who, or what is enacting the behaviour? Tech- Institutional / Infra-DOMAIN! Cognitive! Bodily! nological! Social! structural! What are the influences on the behaviour? Norm-DURABILITY! One-off! Repeated! Dependent! Enduring! Setting! What relationship does time have with the behaviour? Inter-SCOPE! Discrete! Related! Bundled! Structuring! Lifestyle! How does the behaviour relate to other behaviours? Developed from Wilson and Chatterton (2011)
  19. 19. how to chose the most Subtasks of Task XXIV appropriate models points to most appropriate models or theories Developed from Chatterton and Wilson (2011)
  20. 20. subtask II -SubtaskPremise for Task XXIV I - Helicopter Overview case studies 20
  21. 21. subtask III -SubtaskPremise for Task XXIV I - Helicopter Overview evaluation WHAT IS A SUCCESSFUL LONG-TERMBEHAVIOUR CHANGE OUTCOME TO YOU? 21
  22. 22. subtask IV - Subtask IV: Country-specificcountry-specific recommendations recommendations 22
  23. 23. questions or Task XXIV Subtasks of comments?