Fuel efficient driving behaviour

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  • 1. Fuel efficient driving behaviour in thelight vehicle fleet15 February 2013 | Jörn Scherzer | Transport Partnerships
  • 2. Why light vehicles? 2
  • 3. Why driving behaviour? Better driver behaviour can reduce fuelconsumption by between 5% and 10%, with road safety and climate change co-benefits. 3
  • 4. Context• “I already drive safely and efficiently”• “The savings are not worth the hassle”• “I can’t see any other reasons to drive efficiently”• “I change sometimes but forget to keep it up”• “It’s a step too far”• “Willingness-to-pay to learn fuel efficient behaviour is low”• “I forget to check tyre pressure and don’t know what it should be”• “Our vehicle fleet is old”• “The government has limited reach” 4
  • 5. What would ‘success’ mean?• By 2016, 75% of the public are aware that their driving (and car maintenance) behaviour can result in 10% energy savings.• By 2016, a 1% improvement is achieved in light fleet fuel efficiency from better driving techniques, maintenance, and associated behaviours. How do you measure this?• individual project objectives and outputs• consumer attitude monitoring• other (more direct) ways? 5
  • 6. What would ‘success’ mean?• By 2016, 75% of the public are aware that their driving (and car maintenance) behaviour can result in 10% energy savings.• By 2016, a 1% improvement is achieved in light fleet fuel efficiency from better driving techniques, maintenance, and associated behaviours. How do you measure this?• individual project objectives and outputs• consumer attitude monitoring• other (more direct) ways? 5