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IEADSM Task24 eceee summer study presentation

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Dr Ruth Mourik, and Dr Sea Rotmann, the two Task 24 Co-Operating Agents gave this presentation at the eceee summer study on June 7 in Hyéres, France.

Dr Ruth Mourik, and Dr Sea Rotmann, the two Task 24 Co-Operating Agents gave this presentation at the eceee summer study on June 7 in Hyéres, France.

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  • 1. Subtasks of Task XXIV PECHA KUCHA and first results Task 24 Sea Rotmann and Ruth Mourik Operating Agents ECEEE 2013, June 8th Closing the Loop - Behaviour Change in DSM: From Theory to Practice
  • 2. Subtasks of Task XXIVwho are we ? THEORY PRACTICE Ruth: Science and Technology Studies, Cross-EU Behaviour Change research projects, DSM consulting Sea: Animal behaviour studies, research funding & evaluation, sustainable energy policy, sustainability implementation
  • 3. Subtasks of Task XXIV IEA DSM Task 24 participating countries
  • 4. 4 D Demand Side Management (DSM) generally refers to changes that originate from the demand (energy user) side. Reduce the total demand for energy (conservation), whilst providing the same service (energy efficiency) and shift demand from peak periods to off-peak periods (load-management). What is DSM? Pics via: tatapower.com, jcwinnie.biz, Guardian.co.uk,Treehugger.com, Text Subtasks of Task XXIVwhat is DSM?
  • 5. 4 D Demand Side Management (DSM) generally refers to changes that originate from the demand (energy user) side. Reduce the total demand for energy (conservation), whilst providing the same service (energy efficiency) and shift demand from peak periods to off-peak periods (load-management). What is DSM? Pics via: tatapower.com, jcwinnie.biz, Guardian.co.uk,Treehugger.com, Text Subtasks of Task XXIVwhat is DSM?
  • 6. What is DSM and Behaviour Change in Task 24? (in a tweet)
  • 7. 6 An important caveat In this Task, a successful behaviour change outcome results in improved energy use by households and businesses.This does not necessarily focus solely on an immediate reduction in total energy use, but on the most efficient and environmentally friendly use of energy to derive the services that underpin societal and economic wellbeing. an important caveat
  • 8. Subtasks of Task XXIV WHY, OH WHY BEHAVIOUR? 30% of energy demand is locked in behavioural wedge Includes: technology uptake, use and maintenance purchasing and investment behaviour habits and routine behaviour social acceptability
  • 9. 8 Premise for Task XXIV That the current energy efficiency gap results from:  Homo sapiens sapiens ≠ Homo economicus  overly technocratic approaches  the limited transfer of best practice and good research to the policy domain  the lack of meaningful monitoring and evaluation tools premise of Task 24
  • 10. 9 Objectives of Task XXIV Text Premise for Task XXIVobjective of Task 24
  • 11. 10 Target Audience of Task XXIV Pics via: theinnovativeeducator.blogspot.com, dreamstime.com, agu.org, lifesupplemented.org, rassutassu.com, change.comminit.com 1. Intermediaries 2. Policymakers 3. (Research) funders/investors 4. Technology developers, industry target audience of Task 24
  • 12. 11 Some special features of Task XXIV Text Premise for Task XXIVspecial features of Task 24
  • 13. 12 Subtasks of Task XXIV 5- Expert platform 1- Helicopter overview of models, theories, contexts, case studies and evaluation metrics 2- In depth analysis in areas of greatest need 3- Evaluation tool for stakeholders 4- Country- specific project ideas, action plans and pilot projects Premise for Task XXIVsubtasks (deliverables)
  • 14. 13 Subtask I - Helicopter OverviewPremise for Task XXIVsubtask I •Overview of models and theories of change used in case studies •Overview of definitions •Inventory of experts •Navigation tool to translate theory to be useful by practitioners
  • 15. 14 Subtask I - Helicopter OverviewPremise for Task XXIV subtask I - helicopter overview Models of behaviour help us to understand specific behaviours, by identifying the underlying factors which influence them. By contrast, theories of change show how behaviours change over time, and how they can be changed.
  • 16. Subtasks of Task XXIV feedback from workshops
  • 17. Subtasks of Task XXIV how to frame the most frameworks Developed from Chatterton and Wilson (2011)
  • 18. 17 Subtask I - Helicopter OverviewPremise for Task XXIV subtask II - specific case studies smart metering transport building retrofits SMEs
  • 19. 18 Subtask I - Helicopter OverviewPremise for Task XXIV subtask III - evaluation  WHAT IS A SUCCESSFUL LONG-TERM BEHAVIOUR CHANGE OUTCOME TOYOU?
  • 20. 19 Subtask IV: Country-specific recommendations 19 subtask IV - country-specific recommendations
  • 21. Subtasks of Task XXIV subtask V - expert platform JOIN US? drsea@orcon.net.nz
  • 22. 21 • Identify the range of models/theories used in DSM interventions in: • smart metering • SMEs • (personal) mobility • retrofitting • Understand the benefits and drawbacks • Impact on design, implementation, monitoring and evaluation • We collected more than 40 cases, often “learning” stories • Currently 3 main models or theories informing the retrofitting interventions Subtask I: Helicopter Overview
  • 23. 22 The storyline from an end-users perspective • How am I motivated to respond? Why should I do this? • What do I need to do and what will others do? • What will it take and what will it ‘cost’ me? • Will I get help? • What behaviour do I need to change and how much will I need to change? • Will it be difficult? • What will I gain? What is in it for me? • Will I get feedback that I understand and that I trust and that tells me what the result was of my actions? Storytelling as a tool?
  • 24. 23 Several of our Retrofitting cases informed by neo classical economics: money and information http://www.contemporaryartdaily.com/wp-content/uploads/2012/02/2.jpg http://pinterest.com/kyrpersa/homo-economicus/ Observations retrofitting
  • 25. 24 Neo classical economics and retrofitting
  • 26. 24 • Money makes the world go round Neo classical economics and retrofitting
  • 27. 24 • Money makes the world go round • You need to change your home’s energy use and we will help you by paying (part of) its retrofitting Neo classical economics and retrofitting
  • 28. 24 • Money makes the world go round • You need to change your home’s energy use and we will help you by paying (part of) its retrofitting • By the way, you need to pay up first and then it’ll take a while before we pay you back…. Neo classical economics and retrofitting
  • 29. 24 • Money makes the world go round • You need to change your home’s energy use and we will help you by paying (part of) its retrofitting • By the way, you need to pay up first and then it’ll take a while before we pay you back…. • The info we need from you will teach you all you need to know Neo classical economics and retrofitting
  • 30. 24 • Money makes the world go round • You need to change your home’s energy use and we will help you by paying (part of) its retrofitting • By the way, you need to pay up first and then it’ll take a while before we pay you back…. • The info we need from you will teach you all you need to know • You only need to make a one time decision to invest Neo classical economics and retrofitting
  • 31. 24 • Money makes the world go round • You need to change your home’s energy use and we will help you by paying (part of) its retrofitting • By the way, you need to pay up first and then it’ll take a while before we pay you back…. • The info we need from you will teach you all you need to know • You only need to make a one time decision to invest • We have the technology you need, we will put it in and that’s it! Neo classical economics and retrofitting
  • 32. 24 • Money makes the world go round • You need to change your home’s energy use and we will help you by paying (part of) its retrofitting • By the way, you need to pay up first and then it’ll take a while before we pay you back…. • The info we need from you will teach you all you need to know • You only need to make a one time decision to invest • We have the technology you need, we will put it in and that’s it! • If you do not understand the tech, just don’t touch the buttons… Neo classical economics and retrofitting
  • 33. 24 • Money makes the world go round • You need to change your home’s energy use and we will help you by paying (part of) its retrofitting • By the way, you need to pay up first and then it’ll take a while before we pay you back…. • The info we need from you will teach you all you need to know • You only need to make a one time decision to invest • We have the technology you need, we will put it in and that’s it! • If you do not understand the tech, just don’t touch the buttons… • You will save money for a nice weekend to the Bahamas Neo classical economics and retrofitting
  • 34. 24 • Money makes the world go round • You need to change your home’s energy use and we will help you by paying (part of) its retrofitting • By the way, you need to pay up first and then it’ll take a while before we pay you back…. • The info we need from you will teach you all you need to know • You only need to make a one time decision to invest • We have the technology you need, we will put it in and that’s it! • If you do not understand the tech, just don’t touch the buttons… • You will save money for a nice weekend to the Bahamas • You only need to give us a bill from your installer, we probably won’t check what actually happened in your home Neo classical economics and retrofitting
  • 35. 24 • Money makes the world go round • You need to change your home’s energy use and we will help you by paying (part of) its retrofitting • By the way, you need to pay up first and then it’ll take a while before we pay you back…. • The info we need from you will teach you all you need to know • You only need to make a one time decision to invest • We have the technology you need, we will put it in and that’s it! • If you do not understand the tech, just don’t touch the buttons… • You will save money for a nice weekend to the Bahamas • You only need to give us a bill from your installer, we probably won’t check what actually happened in your home • What counts for us is how many ( m2, $ spent, Number of homes) Neo classical economics and retrofitting
  • 36. 24 • Money makes the world go round • You need to change your home’s energy use and we will help you by paying (part of) its retrofitting • By the way, you need to pay up first and then it’ll take a while before we pay you back…. • The info we need from you will teach you all you need to know • You only need to make a one time decision to invest • We have the technology you need, we will put it in and that’s it! • If you do not understand the tech, just don’t touch the buttons… • You will save money for a nice weekend to the Bahamas • You only need to give us a bill from your installer, we probably won’t check what actually happened in your home • What counts for us is how many ( m2, $ spent, Number of homes) • We will do the number crunching but we do not need to know what you saved, don’t worry, we will use models to calculate all energy savings Neo classical economics and retrofitting
  • 37. 24 • Money makes the world go round • You need to change your home’s energy use and we will help you by paying (part of) its retrofitting • By the way, you need to pay up first and then it’ll take a while before we pay you back…. • The info we need from you will teach you all you need to know • You only need to make a one time decision to invest • We have the technology you need, we will put it in and that’s it! • If you do not understand the tech, just don’t touch the buttons… • You will save money for a nice weekend to the Bahamas • You only need to give us a bill from your installer, we probably won’t check what actually happened in your home • What counts for us is how many ( m2, $ spent, Number of homes) • We will do the number crunching but we do not need to know what you saved, don’t worry, we will use models to calculate all energy savings • But if you want to know how much energy you saved, buy a metering device. Neo classical economics and retrofitting
  • 38. 25 Observations retrofitting enayetkabir.blogspot.com greenbookblog.com Several of our Retrofitting cases informed by behavioural economics
  • 39. 26 Behavioural economics and retrofitting
  • 40. 26 • Money makes the world go round Behavioural economics and retrofitting
  • 41. 26 • Money makes the world go round • Information helps us both Behavioural economics and retrofitting
  • 42. 26 • Money makes the world go round • Information helps us both • You have many choices but we will make sure you will make the right one to retrofit your home Behavioural economics and retrofitting
  • 43. 26 • Money makes the world go round • Information helps us both • You have many choices but we will make sure you will make the right one to retrofit your home • And to do so, we have the money, technology you need and we will design rules, regulations, institutions, or infrastructure that will nudge you in the right direction Behavioural economics and retrofitting
  • 44. 26 • Money makes the world go round • Information helps us both • You have many choices but we will make sure you will make the right one to retrofit your home • And to do so, we have the money, technology you need and we will design rules, regulations, institutions, or infrastructure that will nudge you in the right direction • You only need, not only for yourself but for the sake of all, to make a one time decision to invest Behavioural economics and retrofitting
  • 45. 26 • Money makes the world go round • Information helps us both • You have many choices but we will make sure you will make the right one to retrofit your home • And to do so, we have the money, technology you need and we will design rules, regulations, institutions, or infrastructure that will nudge you in the right direction • You only need, not only for yourself but for the sake of all, to make a one time decision to invest • You will save money or the environment or whatever matters to you Behavioural economics and retrofitting
  • 46. 26 • Money makes the world go round • Information helps us both • You have many choices but we will make sure you will make the right one to retrofit your home • And to do so, we have the money, technology you need and we will design rules, regulations, institutions, or infrastructure that will nudge you in the right direction • You only need, not only for yourself but for the sake of all, to make a one time decision to invest • You will save money or the environment or whatever matters to you • You only need to give us a bill from your installer, we won’t check what really happened in your home Behavioural economics and retrofitting
  • 47. 26 • Money makes the world go round • Information helps us both • You have many choices but we will make sure you will make the right one to retrofit your home • And to do so, we have the money, technology you need and we will design rules, regulations, institutions, or infrastructure that will nudge you in the right direction • You only need, not only for yourself but for the sake of all, to make a one time decision to invest • You will save money or the environment or whatever matters to you • You only need to give us a bill from your installer, we won’t check what really happened in your home • What counts for us is how many ( M2, $, homes) Behavioural economics and retrofitting
  • 48. 26 • Money makes the world go round • Information helps us both • You have many choices but we will make sure you will make the right one to retrofit your home • And to do so, we have the money, technology you need and we will design rules, regulations, institutions, or infrastructure that will nudge you in the right direction • You only need, not only for yourself but for the sake of all, to make a one time decision to invest • You will save money or the environment or whatever matters to you • You only need to give us a bill from your installer, we won’t check what really happened in your home • What counts for us is how many ( M2, $, homes) • We will use models to calculate energy savings Behavioural economics and retrofitting
  • 49. 26 • Money makes the world go round • Information helps us both • You have many choices but we will make sure you will make the right one to retrofit your home • And to do so, we have the money, technology you need and we will design rules, regulations, institutions, or infrastructure that will nudge you in the right direction • You only need, not only for yourself but for the sake of all, to make a one time decision to invest • You will save money or the environment or whatever matters to you • You only need to give us a bill from your installer, we won’t check what really happened in your home • What counts for us is how many ( M2, $, homes) • We will use models to calculate energy savings • But if you want to know how much energy, CO2, trees or polar bears you saved, buy a metering device Behavioural economics and retrofitting
  • 50. 27 They do well within what they intend to do • The programmes are relatively easy to evaluate in quantitative terms and often show really good results • The retrofitting market can grow • Subsidies are often used up to the max • Many homes do get insulated • Behavioural economics does manage to nudge a certain percentage • Free riders upgrade their plans and retrofit more comprehensively • Sometimes even a new norm seems to be emerging… But if we want to tell a learning story: • One-off programmes, no continuity after insulation • Paradox: demand for information! And a lot of pre-financing required… • Only financial and technological tailoring • Hardly any flexibility or end user participation • Only fostering self-interested, extrinsic motivations (money) • Technocratic and policy-driven approach • Not focused on changing energy use patterns (routine behaviour) • Danger of rebound • And: will this really change the building sector or market long term? What can we learn?
  • 51. 28 blogs.scientificamerican.com   Systemic approaches and retrofitting
  • 52. 29 Systemic approaches and retrofitting
  • 53. 29 • Together we will make the world go round Systemic approaches and retrofitting
  • 54. 29 • Together we will make the world go round • You embody what we need to know and change: do, feel, learn Systemic approaches and retrofitting
  • 55. 29 • Together we will make the world go round • You embody what we need to know and change: do, feel, learn • We will help you understand and use the technology, and train those that install and sell it to you Systemic approaches and retrofitting
  • 56. 29 • Together we will make the world go round • You embody what we need to know and change: do, feel, learn • We will help you understand and use the technology, and train those that install and sell it to you • We will create a supportive material, institutional and social environment to ensure your needs are met Systemic approaches and retrofitting
  • 57. 29 • Together we will make the world go round • You embody what we need to know and change: do, feel, learn • We will help you understand and use the technology, and train those that install and sell it to you • We will create a supportive material, institutional and social environment to ensure your needs are met • Your needs are important so we need to do this together, as if this were your kitchen or bathroom you are renovating Systemic approaches and retrofitting
  • 58. 29 • Together we will make the world go round • You embody what we need to know and change: do, feel, learn • We will help you understand and use the technology, and train those that install and sell it to you • We will create a supportive material, institutional and social environment to ensure your needs are met • Your needs are important so we need to do this together, as if this were your kitchen or bathroom you are renovating • Your life will change Systemic approaches and retrofitting
  • 59. 29 • Together we will make the world go round • You embody what we need to know and change: do, feel, learn • We will help you understand and use the technology, and train those that install and sell it to you • We will create a supportive material, institutional and social environment to ensure your needs are met • Your needs are important so we need to do this together, as if this were your kitchen or bathroom you are renovating • Your life will change • Its all about us now and our grandchildren Systemic approaches and retrofitting
  • 60. 29 • Together we will make the world go round • You embody what we need to know and change: do, feel, learn • We will help you understand and use the technology, and train those that install and sell it to you • We will create a supportive material, institutional and social environment to ensure your needs are met • Your needs are important so we need to do this together, as if this were your kitchen or bathroom you are renovating • Your life will change • Its all about us now and our grandchildren • Quality matters and we will keep learning and sharing Systemic approaches and retrofitting
  • 61. 29 • Together we will make the world go round • You embody what we need to know and change: do, feel, learn • We will help you understand and use the technology, and train those that install and sell it to you • We will create a supportive material, institutional and social environment to ensure your needs are met • Your needs are important so we need to do this together, as if this were your kitchen or bathroom you are renovating • Your life will change • Its all about us now and our grandchildren • Quality matters and we will keep learning and sharing • If we need to be flexible we will Systemic approaches and retrofitting
  • 62. 29 • Together we will make the world go round • You embody what we need to know and change: do, feel, learn • We will help you understand and use the technology, and train those that install and sell it to you • We will create a supportive material, institutional and social environment to ensure your needs are met • Your needs are important so we need to do this together, as if this were your kitchen or bathroom you are renovating • Your life will change • Its all about us now and our grandchildren • Quality matters and we will keep learning and sharing • If we need to be flexible we will • This is only the start of a long way and your home is the first step Systemic approaches and retrofitting
  • 63. 29 • Together we will make the world go round • You embody what we need to know and change: do, feel, learn • We will help you understand and use the technology, and train those that install and sell it to you • We will create a supportive material, institutional and social environment to ensure your needs are met • Your needs are important so we need to do this together, as if this were your kitchen or bathroom you are renovating • Your life will change • Its all about us now and our grandchildren • Quality matters and we will keep learning and sharing • If we need to be flexible we will • This is only the start of a long way and your home is the first step • We will monitor, calculate and report on energy, money, health, welfare, comfort, wellbeing Systemic approaches and retrofitting
  • 64. 29 • Together we will make the world go round • You embody what we need to know and change: do, feel, learn • We will help you understand and use the technology, and train those that install and sell it to you • We will create a supportive material, institutional and social environment to ensure your needs are met • Your needs are important so we need to do this together, as if this were your kitchen or bathroom you are renovating • Your life will change • Its all about us now and our grandchildren • Quality matters and we will keep learning and sharing • If we need to be flexible we will • This is only the start of a long way and your home is the first step • We will monitor, calculate and report on energy, money, health, welfare, comfort, wellbeing • And learnings based on qualitative and quantitative inputs will be shared (with you) Systemic approaches and retrofitting
  • 65. 29 • Together we will make the world go round • You embody what we need to know and change: do, feel, learn • We will help you understand and use the technology, and train those that install and sell it to you • We will create a supportive material, institutional and social environment to ensure your needs are met • Your needs are important so we need to do this together, as if this were your kitchen or bathroom you are renovating • Your life will change • Its all about us now and our grandchildren • Quality matters and we will keep learning and sharing • If we need to be flexible we will • This is only the start of a long way and your home is the first step • We will monitor, calculate and report on energy, money, health, welfare, comfort, wellbeing • And learnings based on qualitative and quantitative inputs will be shared (with you) • We will help you figure out what your impact is to be able to make sure you get where we collectively want to! Systemic approaches and retrofitting
  • 66. 30 The storyline certainly appeals to many and acknowledges the social and inter-related elements of practices And these approaches are often experienced as successful by those who are participating But if we want to tell a learning story: • These types of interventions are very complex with many partners • They cannot be driven by policy alone, need all levels collaborating • Not everyone wants to change everything or their lifestyle • Not everyone wants to engage • The flexibility of changing goals, aims etc makes it difficult to evaluate • The interrelatedness of all sorts of issues makes evaluation in quantitative terms difficult What can we learn?
  • 67. 31 The End