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The Social Graph2010

by David Smith

Updated for 2010

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http://alpsp-web2-training.pbworks.com	74
http://www.slideshare.net	2

Understanding the interplay of these types within scholarly publishing is important is we want to get to grips with the way information can be transacted in an increasingly socially connected web. Where is the librarian here???
The Five Eras of the Social Web: 1) Era of Social Relationships: People connect to others and share 2) Era of Social Functionality: Social networks become like operating system 3) Era of Social Colonization: Every experience can now be social 4) Era of Social Context: Personalized and accurate content 5) Era of Social Commerce: Communities define future products and services
This is happening. It’s heavily linked to the use of mobile devices, and implicit in this is the fact that identy is being bound up in the mobile access device. 50% of mobile data usage is to social networking sites… Mobile isn’t about shiny tech. It’s about doing things with the things you always have with you. You always have your wallet or purse. That’s where you turn if you need to provide some identity credentials in the physical world… If you have a decent smartphone, bet in never leaves your pocket or bag right?

The Social Graph… Translated from geek into the real world David Smith, Business Innovations Manager Images from: http://www.visualcomplexity.com/vc/index.cfm?domain=Social%20Networks
http://darmano.typepad.com/.shared/image.html?/photos/uncategorized/tipping.jpg
http://www.flickr.com/photos/jeremiah_owyang/
http://www.flickr.com/photos/jeremiah_owyang/
Let’s go look at some examples