Alpsp Web 2 Intro2010v2

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  • This view of the rising Earth greeted the Apollo 8 astronauts as they came from behind the Moon after the lunar orbit insertion burn. The photo is displayed here in its original orientation, though just about every use of this image has the moon’s surface at the bottom (According to the media - things just don’t rise sideways it seems). This image, together with the Christmas Eve Television broadcast by the Astronauts, was the first view that we had of the planet in its entirety. I think it’s fair to say that this image transformed our view and our understanding of our place in the universe. It also heralded the technological explosion that was to follow. Arpanet – the progenitor of the Internet was still in the planning stages The personal computer? Didn’t exist yet as the microprocessor was yet to be built.
  • Notice the options to turn images on and off… And the What’s New and What’s Cool buttons In Dec 1996 there were roughly 15 Million Internet Hosts. We’ve come a long way Moore’s Law means that in 10 years, computers have increased in computing capacity 100 fold according to Eric Schmidt – CEO of Google
  • Amazon – My... Haven’t they grown up...
  • A bunch of links arranged in a series of hierarchies – built by hand using experts to categorise the content. (back when the web consisted of 15 million sites) Sound familiar? It does to us at CABI. We do a bibliographic database, built with experts and hierachies... 70% of scholars go to Google first... Great.
  • What is Web 2.0? A) Web 2.0 is a set of economic, Social and technology trends that collectively form the basis for the next generation of the Internet – a more mature, distinctive medium, characterised by user participation, openness and network effects…
  • So for something to gain the status of Web 2.0 – it has to demonstrate a number of the principles above – perhaps only 1 thing if that is done exceptionally well. But truthfully, most aspiring web 2.0 organisations will probably meet a number of the criteria above.
  • Alpsp Web 2 Intro2010v2

    1. 1. Web 2.0: An Introduction… David Smith, Business Innovations Manager [email_address]
    2. 2. <ul><li>Earthrise - Apollo 8 </li></ul><ul><li>Taken by: Frank Borman, Jim Lovell and William Anders </li></ul><ul><li>December 1968 </li></ul><ul><li>“ The vast loneliness is awe-inspiring and it makes you realize just what you have back there on Earth.&quot; Jim Lovell </li></ul><ul><li>http://grin.hq.nasa.gov/ABSTRACTS/GPN-2001-000009.html </li></ul>
    3. 3. Bleeding Edge late 90s: Netscape 3.01
    4. 4. The Start of Amazon.com
    5. 5. Yahoo - January 1997 Hand coded HTML
    6. 6. Enough of the perspective! <ul><ul><li>Q) What is Web 2.0? </li></ul></ul><ul><ul><ul><li>A) Web 2.0 is a set of economic, social and technology trends that collectively form the basis for the next generation of the Internet – a more mature, distinctive medium, characterised by user participation, openness and network effects… </li></ul></ul></ul>
    7. 7. Erm… What on earth does that mean? <ul><li>Q) What is web 2.0? </li></ul><ul><li>The web is a platform (for the delivery of services) </li></ul><ul><li>A) (Your/Our) Data is the ‘Intel Inside’ – control it! </li></ul><ul><li>A) Data remixing and transformation </li></ul><ul><li>A) Harnessing collective intelligence – Architecting Participation – the more people use it the better it gets </li></ul>
    8. 8. The previous slide was written in Martian – please can I have some examples? <ul><li>Yes – that is what today is all about! </li></ul>

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