Web 2.0: An Introduction… David Smith, Business Innovations Manager [email_address]

Earthrise - Apollo 8 Taken by: Frank Borman, Jim Lovell and William Anders December 1968 “ The vast loneliness is awe-inspiring and it makes you realize just what you have back there on Earth." Jim Lovell http://grin.hq.nasa.gov/ABSTRACTS/GPN-2001-000009.html

Earthrise - Apollo 8

Taken by: Frank Borman, Jim Lovell and William Anders

December 1968

“ The vast loneliness is awe-inspiring and it makes you realize just what you have back there on Earth." Jim Lovell

http://grin.hq.nasa.gov/ABSTRACTS/GPN-2001-000009.html

Bleeding Edge 1997: Netscape 3.01

Amazon.com in 1995

Yahoo - January 1997 Hand coded HTML

Say hello to the Digital Native They Have never known an Internet without Google Think that “search” is just something you do ‘ Multitask’ or engage in distributed partial attention activity (Yes, it seems they can watch TV, surf the internet, listen to music and txt their mates all at the same time.) Don’t wait Have integrated the Internet completely into their lives

They

Have never known an Internet without Google

Think that “search” is just something you do

‘ Multitask’ or engage in distributed partial attention activity

(Yes, it seems they can watch TV, surf the internet, listen to music and

txt their mates all at the same time.)

Don’t wait

Have integrated the Internet completely into their lives

More on the Digital Native… Guy Kawasaki (VC person and Forbes Columnist) interviews some US digital natives… http://www.veotag.com/player/?u=wgcqpthubc (very neat technology by the way) “ These are the future, my friends. They're here and living among us. They're not very interested in us, and I'm not sure I blame them. The best we can hope for is that one day they may keep us as pets” John Naughton at the Society of Editors Annual Conference, Glasgow, 6 November 2006 http://observer.guardian.co.uk/business/story/0,,1945553,00.html#article_continue “ The user is not broken” http://freerangelibrarian.com/2006/06/the_user_is_not_broken_a_meme.php

Guy Kawasaki (VC person and Forbes Columnist) interviews some US digital natives…

http://www.veotag.com/player/?u=wgcqpthubc (very neat technology by the way)

“ These are the future, my friends. They're here and living among us. They're not very interested in us, and I'm not sure I blame them. The best we can hope for is that one day they may keep us as pets”

John Naughton at the Society of Editors Annual Conference, Glasgow, 6 November 2006

http://observer.guardian.co.uk/business/story/0,,1945553,00.html#article_continue

“ The user is not broken”

http://freerangelibrarian.com/2006/06/the_user_is_not_broken_a_meme.php

Enough of the perspective! Q) What is Web 2.0? A) Web 2.0 is a set of economic, social and technology trends that collectively form the basis for the next generation of the Internet – a more mature, distinctive medium, characterised by user participation, openness and network effects…

Q) What is Web 2.0?

A) Web 2.0 is a set of economic, social and technology trends that collectively form the basis for the next generation of the Internet – a more mature, distinctive medium, characterised by user participation, openness and network effects…

Erm… What on earth does that mean? Q) What is web 2.0? The web is a platform (for the delivery of services) A) (Your/Our) Data is the ‘Intel Inside’ – control it! A) Data remixing and transformation A) Harnessing collective intelligence – Architecting Participation – the more people use it the better it gets

Q) What is web 2.0?

The web is a platform (for the delivery of services)

A) (Your/Our) Data is the ‘Intel Inside’ – control it!

A) Data remixing and transformation

A) Harnessing collective intelligence – Architecting Participation – the more people use it the better it gets

The previous slide was written in Martian – please can I have some examples? Yes – that is what today is all about!

Yes – that is what today is all about!