Getting Smokeless Tobacco Out of Parks:Tobacco-Free Policies for Park Systems Emily M. Anderson, MA Program Director Tobacco-Free Youth Recreation Association for Nonsmokers – Minnesota West Virginia Conference on Smokeless and Spit Tobacco
Tobacco-Free Youth Recreation, a program of the Association for Nonsmokers-MN, is funded by a Tobacco-Free Communities Grant from the Minnesota Department of Health’s Alcohol & Tobacco and Prevention and Control Unit.
Presentation Goals• What is TFYR?• Why do we focus on ALL tobacco use (smoking and smokeless)?• How and why do we work on tobacco-free sports?• How and why do we work on creating tobacco- free parks?• What are our lessons learned?
What is TFYR?• Tobacco-Free Youth Recreation (TFYR) is statewide initiative of the Association for Nonsmokers-Minnesota (ANSR).• TFYRs mission is to assist recreational organizations and local park systems in their efforts to create a tobacco-free environment where they can promote and model tobacco-free lifestyles.• This is accomplished by helping these recreational organizations partner with community groups to implement a recreation- based prevention strategy.• TFYR’s goals are to create as many tobacco-free parks and recreation areas as we can and promote tobacco-free sports and recreation.
“Tobacco Free” vs. “Smoke Free”• The Centers for Disease Control recommends tobacco-free policies as a comprehensive youth tobacco prevention tool• TFYR believes tobacco-free outdoor policies play an important role in this strategy• Smoke-free policies do not fully achieve the goals outlined by CDC or help prevent the rise in smokeless tobacco use• Smoke-free policies may encourage the use of OTPs, playing into the hand of the tobacco marketing strategies
Smokeless Use: NationallyPercentage of Adults Who Were Current SmokelessTobacco Users in 2009• 3.5% of all adults (aged 18 years and older)• 7.0% of menPercentage of High School Students who were CurrentSmokeless Tobacco Users in 2009• 6.1% of all high school students• 11.0% of males Source: CDC
Smokeless Use: West Virginia• Among adult males, West Virginia reports the highest percentage of spit tobacco use: 17.6%• 16.7% of current smokers in West Virginia report using smokeless tobacco• West Virginia high schools males use smokeless tobacco at a rate of 24.8% Sources: 2008 WV Behavioral Rick Factor Surveillance System 2009 WV Youth Tobacco Survey
Why Is Smokeless Use Increasing?• Increased smoking restriction in schools and public places, including bars and restaurants• Positive image of spit tobacco use in advertising campaigns• Introduction of new flavored smokeless products like chocolate and tropical.• The suggestion that spit tobacco improves overall athletic performance• Marketing of smokeless tobacco products to youth and youth athletic Trinkets & Trash Website events Ramsey Tobacco Coalition (MN), 2011
Marketing Smokeless• The five largest tobacco manufacturers have spent record amounts of money on smokeless tobacco advertising and promotions: • $547.9 million in 2008• The two leading smokeless tobacco brands for users aged 12 years or older are— • Skoal® (with 25% of the market share) and • Copenhagen® (with 24% of the market share) Source: CDC
Marketing of Sports, Recreation …& TobaccoSports Illustrated: November 2009 Sporting News: December 2010
Marketing of Sports, Recreation …& Tobacco Direct Mail 2009Sports Illustrated: November 2009
National Smokeless Tobacco Cessation Efforts• Through with Chew • Wyoming Tobacco-Free Community Program • www.throughwithchew.com• My Last Dip • Oregon Research Institute • www.mylastdip.com
TFYR’s Smokeless Prevention EffortsTobacco-Free SportsTobacco-Free Parks
Why Tobacco-Free Sports?• Counter the tobacco industry’s targeting of sporting events• Connect with youth and parents involved in recreational programs• Recreational organizations are role models to youth and influential in the community• Change community norms• Raise awareness about the harms of tobacco use
Lessons Learned: Sports Promotions• Find athletes that are comfortable with public speaking• Athletes can be traded with little notice. Investigate these possibilities before selecting an athlete, especially for print materials• Reduce print materials production costs by utilizing stock photos kept by the team• Be sure the athletes do not use ANY tobacco products• Be sure that the athletes have good reputations, and are good citizens and role models
Why Tobacco-Free Parks?• Help change social norms about tobacco use• Exposure to secondhand smoke is harmful• Promote positive role modeling• Involve youth and community members in advocacy• Reduce harmful tobacco litter• Parks are healthy places that belong to the residents of a community
Tobacco-Free Policies in Minnesota • Most MN cities have policies recommended by community park boards and voted by city councils. • These policies become part of the rules of the park system and are enforced by signs and community awareness • A few MN cities have adopted ordinances • Usually come with fines attached • Policies cover city or county-owned outdoor park and recreational areas: • Parks, playgrounds, athletic fields, beaches, etc. • Some MN policies cover only youth events • Trend is toward “all property” policies for city and county- owned park areas
MinnesotaCommunities withTobacco-FreeParks Policies November 2012
MinnesotaTobacco-Free Zoos andAnimal Parks November 2012
MinnesotaTobacco-Free Fairgrounds November 2012
Youth Advocacy Model• Playing Tobacco Free: Making Your Community Parks, Playgrounds, and Athletic Field Tobacco Free• A comprehensive youth guide on how to advocate for policy change on the local level• Created in 2006 after dozens of successful policy initiatives
Why Youth Advocates?• Hands-on project that usually gets positive results• Youth are natural advocates since they are the regular park users• Gain experience in local government and public speaking• Opportunity to gain volunteer hours/improve college applications• Help make the community healthier!
Five Steps for Success!1. Assess your community2. Create your policy request3. Build support for your policy4. Plan your presentation5. Thank & Promote!
Youth Advocacy ExamplesBrooklyn Park, MN (Champlin Park High School) Twin Cities Metro Area (Northern Suburbs)
Youth Advocacy Examples Hopkins & Minnetonka, MN Twin Cities Metro Area (Western Suburbs)
Orono School District Advocacy Approach• Group from Orono High School (district comprised of 8 cities)• Started in 2010 with the city of Orono• Orono passed a comprehensive tobacco-free parks ordinance• Students wanted to keep working on other cities in their school district• Over the next two years: 6 successful policy drives!
Lessons Learned: Big Picture• Justifying outdoor policy work can be difficult, and it fluctuates depending on the community• State level funding and support is needed• More research is needed on the health effects of secondhand smoke outdoors• A comprehensive community “buy-in” is key• Globally, communities are working on these policies, which supports the growing trend
Lessons Learned: Details, Details…• Community organizing is hard work!• Community coalition members are essential• Community politics play an important role• Find a champion inside City Hall• Know how the policy makers will vote• Entire process can take from 3 to 12 months• Policies do not always pass easily, but you can make a difference through tobacco-free parks
Resources• Tobacco-Free Parks: A Decade of Progress• Components of a Successful Tobacco-Free Parks Policy• A Guide for Creating Tobacco-Free Rodeos• A Guide for Creating Tobacco-Free Fairgrounds• University of MN Tobacco-Free Parks and Recreation Study• Tobacco-Free Parks and Recreation Brochure• Minnesota Lynx Poster samples
Contact Us! Emily M. Anderson, Program Director email@example.com Tobacco-Free Youth Recreation2395 University Avenue West, Suite #310 Saint Paul, MN 55114 651-646-3005 TobaccoFreeParks.org