Donor education : Role in Donor Recriutment and Donor Retention

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  • 1. DONOR EDUCATION : ROLE IN DONOR RECRUITMENT AND DONOR RETENTIONDr Rashmi SoodConsultant Transfusion MedicineArtemis Health InstituteGurgaon,India.
  • 2. What is required Self-Sufficiency and safetyin blood and blood components and security in their supply is essential to strengthen the health system.
  • 3. Banks
  • 4. Sufficient CollectionAnalysis say, if 1% to 3% of a countrys population donate blood, it would be sufficient for the countrys needs.But in more than 73 countries, donation rates are less than 1% of the population
  • 5. WHO goal All countries to obtain all blood supplies from voluntaryunpaid donors by 2020. So continuous efforts are needed for devising successful recruitment and retention strategies.
  • 6. Access to safe blood About 80% of the global population who lives in developing countries , has access to only 40% of the global supply of safe blood. Whereas 20% of the global population living in developed countries has access to 60% of the global supply of safe blood.
  • 7. Access to safe blood
  • 8. Objective of the study To recruit and retain more blood donors by implementing an effective system of educating blood donors so as to have a safe and continuous blood supply.
  • 9. Human MindIs Like a ParachuteIt needs to open up !
  • 10. Talk ,Talk and TalkTalk ,Talk and Talk to blood donors and see how theyinteract!
  • 11. Donor managementIs a great art,It is an art of communicating with people who cometo a blood centre of their own free will, to offer theirblood for intended supportive haemotherapy.
  • 12. Attitude Our common attitude is usually driven by need, like catching fish.
  • 13. Attitude And not so much by establishing a sustainablerelationship !
  • 14. AttitudeA relationship based on motivation, mutual understanding , respect and courtesy, proper information and education,on what blood donation really is all about .
  • 15. Materials & Methods: Is an ongoing study. Conducted in a state of art blood bank of an NABH accredited superspeciality group of Hospitals heading for JCI accreditation. 3506 blood donors/apheresis donors aged between 18 to 65 years were studied. Pre-donation and post-donation donor counscelling was done to analyze these donors and to raise their level of awareness.
  • 16. Information Information was given about: A) The process of blood donation including adverse donor reactions and management. B) Preparation and storage of blood components and apheresis products. C) The utilization of donated blood and prepared blood components.
  • 17. InformationD) The barriers and myths refraining the blood donors from blood donation.E) The benefits of blood donation to the blood donors including information of their health status.F) Transfusion-Transmitted infections and their prevention.G)Donors were enquired about the blood donation experience following the donation.
  • 18. InformationH) Greetings were sent to all donors on their respective birthday’s.I) An appeal for repeat blood donation was made after 3 months of their previous donation by sending SMS to their mobile numbers.
  • 19. Results: Of the 3506 donors screened, 3366(96.01%) were males and 140(3.99%) were females. Less than 1 in 25 donations were given by female donors. Of the total,32.68% (1146)donations came from voluntary (alturistic)blood donors and 67.31%( 2360) from replacement(friends ,relatives) blood donors.
  • 20. Results Less than 37.07%(1300) of the population under study was aware about the appropriate age for blood donation and difference between voluntary donation and replacement donation and whole blood and apheresis donation. Among the donors, 3310 donated whole blood and 196 gave apheresis donation.
  • 21. Results Overall, 38.13%(1337) of donors came from the age group 18–28 years , 52.59%(1844) from the 29–38 years age group, 7.24%(254) from 39-48 years age group , 2.02%(71) from those between 49-58 years of age.
  • 22. Results Literacy profile of the donors showed 0.25%(9) were educated less than 10th , 14.03%(492)upto class tenth, 32.80%(1150) upto twelveth, 42.21%(1480) were graduates and 10.69%(375) were post-graduates.
  • 23. Results 23.07% (809) were from village and 76.92% (2697) from city. Out of the donors, 1833(52.28%) had some idea of the use of blood and blood components and 1673(47.71%) had no idea. Benefits of blood donation were known to 12.23% (429) donors while 87.76%(3077) donors had no idea of any benefit being related to blood donation. All donors showed their willingness to know the benefits. Women and young people had the least level of knowledge.
  • 24. Results Main reasons for motivation for voluntary blood donation wasfor helping friends and relatives in 65.60%(2300) of the donors, andout of Altruism, doing good to others,for 34.39%(1206) of the donors.
  • 25. ComplianceOf these motivated donors, 97% of those called againturned up for voluntary donation ,only reason for noncompliance being some personnal engagement.
  • 26. Conclusion Donor education promotes positive attitude towards Voluntary Blood Donation. Continued donor motivation with donor education could help in the conversion of the mindset of the community towards regular Voluntary Non-renumerated blood donation.
  • 27. Conclusion This can help in creating a difference in the level of access to safe blood. This would also help in diversification of the donor base.
  • 28. Thanks.