Donor education for donor recruitment and donor retention

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Donor education for donor recruitment and donor retention

  1. 1. DONOR EDUCATION :ROLE IN DONOR RECRUITMENT AND DONOR RETENTIONDr Rashmi SoodConsultant Transfusion MedicineArtemis Health InstituteGurgaon,India.
  2. 2. What is requiredSelf-Sufficiencyandsafetyin blood and blood componentsandsecurityin their supply is essentialto strengthen the health system.
  3. 3. Banks
  4. 4. Sufficient CollectionAnalysis say, if 1% to 3% of a countrys populationdonate blood, it would be sufficient for the countrysneeds.But in more than 73 countries, donation rates are lessthan 1% of the population
  5. 5. WHO goal All countries to obtain all blood supplies from voluntaryunpaid donors by 2020. So continuous efforts are needed for devising successfulrecruitment and retention strategies.
  6. 6. Access to safe bloodAbout 80% of the global population who lives indeveloping countries , has access to only 40% of the globalsupply of safe blood.Whereas 20% of the global population living in developedcountries has access to 60% of the global supply of safeblood.
  7. 7. Access to safe blood
  8. 8. Objective of the study To recruit and retain more blood donors byimplementing an effective system of educating blooddonors so as to have a safe and continuous bloodsupply.
  9. 9. Human MindIs Like a ParachuteIt needs to open up !
  10. 10. Talk ,Talk and TalkTalk ,Talk and Talk to blood donors and see how theyinteract!
  11. 11. Donor managementIs a great art,It is an art of communicating with people who cometo a blood centre of their own free will, to offer theirblood for intended supportive haemotherapy.
  12. 12. Attitude Our common attitude is usually driven by need, like catching fish.
  13. 13. Attitude And not so much by establishing a sustainablerelationship !
  14. 14. AttitudeA relationship based onmotivation,mutual understanding ,respect and courtesy,proper information and education,on what blood donation really is all about .
  15. 15. Materials & Methods: Is an ongoing study.Conducted in a state of art blood bank of an NABH accreditedsuperspeciality group of Hospitals heading for JCI accreditation.3506 blood donors/apheresis donors aged between 18 to 65 yearswere studied.Pre-donation and post-donation donor counscelling was done toanalyze these donors and to raise their level of awareness.
  16. 16. Information Information was given about:A) The process of blood donation including adverse donor reactions and management.B) Preparation and storage of blood components and apheresis products.C) The utilization of donated blood and prepared blood components.
  17. 17. InformationD) The barriers and myths refraining the blood donors fromblood donation.E) The benefits of blood donation to the blood donorsincluding information of their health status.F) Transfusion-Transmitted infections and their prevention.
  18. 18. InformationPOST DONATION :G)Donors were enquired about the blood donation experience following thedonation.H) Greetings were sent to all donors on their respective birthday’s.I) An appeal for repeat blood donation was made after 3 months of their previousdonation by sending SMS to their mobile numbers.
  19. 19. Results: Of the 3506 donors screened, 3366(96.01%) were malesand 140(3.99%) were females.Less than 1 in 25 donations were given by female donors. Of the total,32.68% (1146)donations came from voluntary(alturistic)blood donors and 67.31%( 2360) fromreplacement(friends ,relatives) blood donors.
  20. 20. Results Among the 32.68% of the Alturistic Blood Donors, 65% came for donation as they considered it a noblesocial act without knowledge about the pointsdiscussed earlier while 35% knew the benefits of blood donation as well asthe uses of blood components and apheresisdonations.
  21. 21. Results Among the 67.31% of the Replacement Blood Donors,almost 50% knew the various aspects of blooddonations,others did not have proper informationabout the various aspects.
  22. 22. Results Less than 37.07%(1300) of the population under study was aware aboutthe appropriate age for blood donation and difference betweenvoluntary donation and replacement donation and whole blood andapheresis donation. Among the donors, 3310 donated whole blood and 196 gave apheresisdonation.
  23. 23. Results Overall,38.13%(1337) of donors came from the age group 18–28 years and26% out ofthem were aware of the various aspects related to blooddonation,52.59%(1844) from the 29–38 years age group and 52% knewabout the aspects discussed earlier,
  24. 24. Results7.24%(254) from 39-48 years age group and 56% knewabout issues related to blood and apheresis donation , 2.02%(71) from those between 49-58 years of age and59% had idea about blood and apheresis donation.
  25. 25. ResultsLiteracy profile of the donors and co-relation with the awarenessand knowledge related to blood and apheresis donation showedthe following results: 0.25%(9) were educated less than 10th and 77.7% had an ideaabout blood and apheresis donation,14.03%(492)upto class tenth,and 92.27% had the knowledgerequired,
  26. 26. 32.80%(1150) upto twelveth and 92.60% knew about bloodand apheresis donation,42.21%(1480) were graduates and 97.09% had theknowledge required,10.69%(375) were post-graduates and 98.93% knew aboutblood and apheresis donation.
  27. 27. Results 23.07% (809) were from village and 76.92% (2697) from city Among the villagers 60% had idea about blood donation ,apheresis donation being arather new concept for them to understand whereas among city people 73% had someidea about blood as well as apheresis donation . Out of the donors, 1833(52.28%) had some idea of the use of blood and bloodcomponents and 1673(47.71%) had no idea
  28. 28. Results Benefits of blood donation were known to 12.23% (429) donors while87.76%(3077) donors had no idea of any benefit being related to blooddonation. All donors showed their willingness to know the benefits. Women and young people had the least level of knowledge.
  29. 29. ResultsMain reasons for motivation for voluntary blood donationwasfor helping friends and relatives in 65.60%(2300) of thedonors, andout of Altruism, doing good to others,for 34.39%(1206) of thedonors.
  30. 30. ComplianceOf these motivated donors, 97% of those called againturned up for voluntary donation ,only reason for noncompliance being some personnal engagement.
  31. 31. ConclusionDonor education promotes positive attitude towards VoluntaryBlood Donation.Continued donor motivation with donor education could help inthe conversion of the mindset of the community towards regularVoluntary Non-renumerated blood donation.
  32. 32. ConclusionThis can help in creating a difference in the level of accessto safe blood.This would also help in diversification of the donor base.
  33. 33. Thanks.

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