MARKETING STRATEGY FOR KNOWLEDGE PRODUCTS

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Like any other products, Knowledge can be produced, marketed and delivered on a massive scale, even globally. Knowledge Modules, Packages and Solutions can be marketed for the entire Education,Scientific Research, Practising Professions besides all Social Production Processes. Knowledge Consumption and Production both in quantitative and qualitative terms can be explained with the help of Mathew's Theories of Knowledge that form basis of Knowmatics and Knowledge Industry.

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MARKETING STRATEGY FOR KNOWLEDGE PRODUCTS

  1. 1. KNOWLEDGE PRODUCTS MARKETING: INDUSTRIALIZATION AND COMMERCIALIZATION OF KNOWLEDGE DR. RAJU M. MATHEW
  2. 2. KNOWLEDGE ACCESSIBILITY AND EMPOWERMENT For the absence of the suitable tools, systems, methods and technology to industrialize and commercialize the production, marketing and consumption of knowledge, divinity has been attributed to knowledge. Access and use of knowledge have been left to the idiosyncrasies of individuals. Over 80% of the humanity has been denied the access and application of knowledge, for, knowledge empowers the poor and marginalized, especially the youth and women.
  3. 3. KNOWLEDGE FOR THE CHOSEN PEOPLE Attributing divinity to knowledge is a strategy to deny the access of knowledge to the millions of common people based on the ideology of ‘chosen people’ which is the basis of Fascism. The existing education systems all over the world have been founded on the ideology of ‘chosen people’, that is, knowledge is meant for the selected few and not for the common people. As a result quality school education and higher education become the exclusive privilege of the chosen few and not meant for the common people. Quality education is getting unaffordable to the millions of children and youth all over the world so as to keep them weak and subservient .
  4. 4. KNOWLEDGE PRODUCTS The only way to make knowledge accessible to the entire humanity and to increase its production and consumption is to treat knowledge as products for mass consumption, industrial production and global marketing. On this premise, Mathew in 1984 formulated his two theories of knowledge : the theory of knowledge consumption - production correlation and the stage theory of knowledge consumption-production growth, after developing the methodological tools to treat knowledge as a product for mass consumption, industrial production and global marketing. They got published from Moscow in 1984 by the USSR Academy of Sciences for the FID Committee on Research on the Theoretical basis of Information Science. Now they are known as ‘Mathew’s Theories of Knowledge’. They became the basis of Knowmatics in which Knowledge Industry has been built up.
  5. 5. SYSTEM, TECHNOLOGY AND BUSINESS MODEL Mathew, after conducting research for more than twenty five years, developed the system, technology and business model for the mass and industrial production and global marketing of knowledge products – knowledge modules, packages and solutions. When knowledge is produced and marketed on an industrial and commercial basis, a ten fold increase in the accessibility and application of knowledge on a global basis at one tenth cost can be made possible. This is the beginning of a New Revolution in School and University Education, Scientific Research, Professional Practices besides getting almost all social production processes knowledge-intensive and thereby greater

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