SOCIAL MEDIA THINK TANKa social brand requires becoming a social business                                                 ...
THE SMA SELECTION PROCESS     2Impact - Absolut Mind - Ana            Anaxis - Aubergine - But Before the Hype - Be-Spicy ...
THE SMA SELECTION PROCESSEngage - Social Lab - iFood   Section Media - Talking         8           Dear Media - Opengraphy...
THE SMA SELECTION PROCESS30 selection criteriaSTRUCTURE                      COMPETENCES             TECH         APPROACH...
THE SMA SELECTION PROCESS    Social Lab                    Dear Media                 Emakina Social
THE SMA SELECTION PROCESS                                  Dear MediaAwareness   Digital    Concepts         Functional   ...
FROM SOCIAL BRAND TO SOCIAL BUSINESS                  Community Management                        Marketing               ...
FROM SOCIAL BRAND TO SOCIAL BUSINESSSOCIAL BRAND                                                      SOCIAL BUSINESSExter...
THE ZERO MOMENT OF TRUTH (ZMOT)When consumers hear about a product today, their first reaction is“Let me search online for...
THE ZERO MOMENT OF TRUTH (ZMOT)When consumers hear about a product today, their first reaction is“Let me search online for...
THE ZERO MOMENT OF TRUTH (ZMOT)A busy mom in a minivan, looking up on her old mobile phoneas she waits to pick up her son ...
THE ZERO MOMENT OF TRUTH (ZMOT)The buying decision journey has changed.What was once a message is now a conversation. Cons...
THE ZERO MOMENT OF TRUTH (ZMOT)
THE ZERO MOMENT OF TRUTH (ZMOT)From a tweet to a Golf6
THE ZERO MOMENT OF TRUTH (ZMOT)From a tweet to a Golf6
THE ZERO MOMENT OF TRUTH (ZMOT)From a tweet to a Golf6
DEFINE THE NEW CONTENT GRIDThe “buying” process begins long before a sales person contacts a prospect.The fuel that drives...
TWITTERDEFINE THE NEW CONTENT GRID                                   FACEBOOK                                     LINKEDIN...
TWITTERDEFINE THE NEW CONTENT GRID                                   FACEBOOK                                     LINKEDIN...
TWITTERDEFINE THE NEW CONTENT GRID                                   FACEBOOK                                     LINKEDIN...
AT THE END    Social Business is like ... adults making
AT THE END    Social Business is like ... adults making money and achieving    results by joining forces and sharing knowl...
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Social Media Think Tank (kick-off)

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  • Social Media Think Tank (kick-off)

    1. 1. SOCIAL MEDIA THINK TANKa social brand requires becoming a social business 04/07/2011
    2. 2. THE SMA SELECTION PROCESS 2Impact - Absolut Mind - Ana Anaxis - Aubergine - But Before the Hype - Be-Spicy - - Cap47 - Cherry & Cake 38 Chilli - Creaxial - CRMArt Design is Dead - Doppio Blogging - Elastik - Epic Agency - Glucone - iFood KunstMaan - Lemon Crush Little Miss Robot - NTCP8 Minded Design - My Media is Rich Ottoman - Oxalis - QiwiePepperKoffee - SAS - Section Media - Social Lab - Dear MediaVia Futura - TNT - Emakina Soc ial - Yappa - Think Social - Bwat 8
    3. 3. THE SMA SELECTION PROCESSEngage - Social Lab - iFood Section Media - Talking 8 Dear Media - Opengraphy - Heads - Emakina Social Social Lab Dear Media Emakina Social
    4. 4. THE SMA SELECTION PROCESS30 selection criteriaSTRUCTURE COMPETENCES TECH APPROACH REFERENCESServices proposés Créativité générale FBML Approche stratégique globale Nombre de clients actifsNombre d’experts Internes Social Awareness Open Graph Vision long-terme Tailles des clients Compétences au niveau Evaluation d’une présence Clients dans le secteurRéseaux d’indépendants STRATEGY Social Media (conversion) automobile Compétences au niveauActivité d’évangélisateur Capacité à dire “ NON “ Qualité des réalisations CONCEPTProfessionnalisme lors de la Compétences au niveau Methodologie de travailprésentation COACHINGTemps de réponse lors de Compétences au niveau Outils au niveaul’invitation TRAINING “ Mesures “ Compétences au niveau Outils au niveau EXECUTION “ Publications “ Compétences au niveau MEASUREMENTS
    5. 5. THE SMA SELECTION PROCESS Social Lab Dear Media Emakina Social
    6. 6. THE SMA SELECTION PROCESS Dear MediaAwareness Digital Concepts Functional Social Next Strategy Requirements Media Plan
    7. 7. FROM SOCIAL BRAND TO SOCIAL BUSINESS Community Management Marketing Customer Service Communications Events Campaigns Advocacy SOCIAL BRAND MEASURABLE SOCIAL BUSINESS OUTCOMES (External) (Internal) Training Process Collaboration Knowledge Sharing Research & Development Policies & Guidelines Culture
    8. 8. FROM SOCIAL BRAND TO SOCIAL BUSINESSSOCIAL BRAND SOCIAL BUSINESSExternal Communications Change ManagementCorporate communications Employees in every brand across the organisationEngagement with the social customer Engagement with internal teams and channel partnersMeasuring clicks, impressions, engagement, likes, comments, ... Measuring # of employees trained, process efficiencies, ...Budget allocated towards Advertising, Community management, Budget allocated towards internal social technologies, training andFacebook applications, ... change management initiatives Collaboration is imperative to its success of becomingLittle to no internal collaboration the social business
    9. 9. THE ZERO MOMENT OF TRUTH (ZMOT)When consumers hear about a product today, their first reaction is“Let me search online for it”And so they go on a journey of discovery: about a product, a service,an accessory, an opportunity.Today we are not behind our competition. We are not behind the technology.We are behind our consumer.
    10. 10. THE ZERO MOMENT OF TRUTH (ZMOT)When consumers hear about a product today, their first reaction is“Let me search online for it”And so they go on a journey of discovery: about a product, a service,an accessory, an opportunity.Today we are not behind our competition. We are not behind the technology.We are behind our consumer. bit.ly/googlezmot
    11. 11. THE ZERO MOMENT OF TRUTH (ZMOT)A busy mom in a minivan, looking up on her old mobile phoneas she waits to pick up her son at school.A student in a cafe, scanning user ratings and reviews whilelooking for a cheap hotel in Barcelona.A winter sports fan in a ski store, pulling out a mobile phone tolook at video reviews of the latest snowboards.A young woman in her house, searching the web forjuicy details about a new guy before a blind date.
    12. 12. THE ZERO MOMENT OF TRUTH (ZMOT)The buying decision journey has changed.What was once a message is now a conversation. Consumers todayfind and share their own information about products, in their own way,on their own time.Word of mouth is stronger than ever. For the first time in human history,word of mouth is a digitally archived medium.
    13. 13. THE ZERO MOMENT OF TRUTH (ZMOT)
    14. 14. THE ZERO MOMENT OF TRUTH (ZMOT)From a tweet to a Golf6
    15. 15. THE ZERO MOMENT OF TRUTH (ZMOT)From a tweet to a Golf6
    16. 16. THE ZERO MOMENT OF TRUTH (ZMOT)From a tweet to a Golf6
    17. 17. DEFINE THE NEW CONTENT GRIDThe “buying” process begins long before a sales person contacts a prospect.The fuel that drives a prospect from latent interest to active demand is created,curated or procured by a brand, distributed over social channelsand measured against business objectives.
    18. 18. TWITTERDEFINE THE NEW CONTENT GRID FACEBOOK LINKEDIN WEBSITES YOUTUBE / VIMEO
    19. 19. TWITTERDEFINE THE NEW CONTENT GRID FACEBOOK LINKEDIN WEBSITES YOUTUBE / VIMEO
    20. 20. TWITTERDEFINE THE NEW CONTENT GRID FACEBOOK LINKEDIN WEBSITES YOUTUBE / VIMEO
    21. 21. AT THE END Social Business is like ... adults making
    22. 22. AT THE END Social Business is like ... adults making money and achieving results by joining forces and sharing knowledge

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