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SOCIAL MEDIA        & ON LINE PRPRCAN        An Overview, Stats and figures on Social Media           By Dr Phil Osagie, G...
Definition           Interactive DialoguePRCAN           Users generated content           Social communications       ...
Power to the People!            “It is democratizing communities. It isPRCAN            shifting the power away from the ...
PRCAN        Dr. Phil Osagie’s          presentation
Major Social Media Platforms           WikisPRCAN           Blogs           Podcasts           Micro blogging-        ...
Social Networks           FacebookPRCAN           My Space           Google+           Bebo           LinkedIn       ...
Stats           Facebook 750 million users- 1 in 9            people on earth           People spend 700 billion minutes...
Stats         2/3 of the global internet population visit          social networksPRCAN         5.3 billion mobile subsc...
More…         Twitter handles 1.6 billion queries per          dayPRCAN         Twitter adds 500,000 users daily        ...
Overview           7 billion people are in the            worldPRCAN           More than 1billion people use            ...
More…         100 million LinkedIn members. 18m in          groups.PRCAN         1 million new members every week.      ...
Key Success Factors           CredibilityPRCAN           Consistency           Responsibility           Engagement    ...
SUCCESS FACTORS…           Define your strategy(think            conversations not campaigns)PRCAN           Don’t assum...
FACILITATOR’S INFO                       Dr Phil Osagie        Public Relations StrategistPRCAN        Communications Spec...
PRCAN        Dr. Phil Osagie’s          presentation
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Dr phil's paper on social media at PRCAN seminar

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OVERVIEW AND STATS ON SOCIAL MEDIA

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Transcript of "Dr phil's paper on social media at PRCAN seminar"

  1. 1. SOCIAL MEDIA & ON LINE PRPRCAN An Overview, Stats and figures on Social Media By Dr Phil Osagie, Global Strategist, JSP
  2. 2. Definition  Interactive DialoguePRCAN  Users generated content  Social communications  Transformational  Consumer Generated vs Traditional Media Dr. Phil Osagie’s 2 presentation
  3. 3. Power to the People!  “It is democratizing communities. It isPRCAN shifting the power away from the editors and publishers and the establishment. Now it is people who are in control”  It is a shift from monologue to a dialogue Dr. Phil Osagie’s 3 presentation
  4. 4. PRCAN Dr. Phil Osagie’s presentation
  5. 5. Major Social Media Platforms  WikisPRCAN  Blogs  Podcasts  Micro blogging- Twitter etc  Content communities- YouTube etc  Picture sharing  Social networking Dr. Phil Osagie’s 5 presentation
  6. 6. Social Networks  FacebookPRCAN  My Space  Google+  Bebo  LinkedIn Dr. Phil Osagie’s 6 presentation
  7. 7. Stats  Facebook 750 million users- 1 in 9 people on earth  People spend 700 billion minutes perPRCAN month on Facebook  20 billion Facebook applications installed daily  YouTube generated 92 billion page views per month and 5 billion video streams per month  Wikipedia hosts 17 million articles  300 images uploaded on Flickr every minute  Flickr hosts 5 billion images Dr. Phil Osagie’s 7 presentation
  8. 8. Stats  2/3 of the global internet population visit social networksPRCAN  5.3 billion mobile subscribers  6.1Trillion SMS messages sent in 2010  11 billion applications downloaded  By 2013 mobile will overtake the pc in mainstream web access  200million Tweet users & 140m tweets a day  40 billion tweets Dr. Phil Osagie’s 8 presentation
  9. 9. More…  Twitter handles 1.6 billion queries per dayPRCAN  Twitter adds 500,000 users daily  Google+ has 25 million users  Google+ fastest social network to reach 10million users in 16 days  1 billion searches a day  Google maps guided 12 billion miles in 2010  80% of companies use social media for recruitments Dr. Phil Osagie’s 9 presentation
  10. 10. Overview  7 billion people are in the worldPRCAN  More than 1billion people use social networks  50% social network are connected to brands  36% posted content in social network is about brands  15% of social media users are more inclined to buy from brands that advertise on social media Dr. Phil Osagie’s presentation
  11. 11. More…  100 million LinkedIn members. 18m in groups.PRCAN  1 million new members every week.  2 billion searches annually.  3 billion photos archived in flickr.com.  300 million job related searches every month. Dr. Phil Osagie’s 11 presentation
  12. 12. Key Success Factors  CredibilityPRCAN  Consistency  Responsibility  Engagement  Great content Dr. Phil Osagie’s 12 presentation
  13. 13. SUCCESS FACTORS…  Define your strategy(think conversations not campaigns)PRCAN  Don’t assume social media is the only answer  Listen  Engage  Converse – sharing, asking, advising , raving etc  Measure Dr. Phil Osagie’s 13 presentation
  14. 14. FACILITATOR’S INFO Dr Phil Osagie Public Relations StrategistPRCAN Communications Specialist on Emerging Markets & Africa Global Strategist, JSP Communications & JSP Canada President PRCAN & Faculty at Pan African Univ. (LBS) Email: drphilosagie@live.com Cells: +2348035651565, +14167296945 Web: www.jspcorporate.com, www.jspcanada.com LinkedIn: http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top Blog: http://pr1advertising.wordpress.com http://drphilosagie.posterous.com/ Facebook: www.facebook.com/drphilosagie Twitter: https://twitter.com/#!/drphilosagie Dr. Phil Osagie’s presentation
  15. 15. PRCAN Dr. Phil Osagie’s presentation
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