The Impact of Social Media in Healthcare: Rhetoric versus Reality
The Impact of Social Media in Healthcare:Rhetoric versus RealityPeter J. Murray Wordle from text of: Paton, C., Bamidis, P.D., Eysenbach, G., Hansen, M., & Cabrer, M. (2011) Experience in the Use of Social Media in Medical and Health Education - Contribution of the IMIA Social Media Working Group. Special Section: Towards Health Informatics 3.0. IMIA Yearbook 2011: 21-29
Peter J Murray PhD MSc RN CertEd, FBCS CITPCEO, International Medical Informatics Association (IMIA) Disclaimer: views expressed are generally personal; and should not be taken to be any official IMIA view or policy
A bit about meRegistered nurseCoronary/cardiac specialisationQualified nurse teacher (plus MSc Nursing)Informatics professional (mainly self-taught)Web and social media user, developer, etc.
Outline/formatPresentation and discussion on some key areas and othersfrom participant interest/experience: About IMIA Health/care organisations and social media Some international examples Codes of practice Looking forward – what might being always on and always online mean for health, interaction, etc?
My aim is to agitate and disturb people. I’m not selling bread, I’m selling yeast.Miguel de Unamuno, writer and philosopher (1864-1936)
IMIAAn association of associations- a bridging organisation to bring together the members ofthe global health and biomedical informatics communities(primarily academic, research, scientific)- almost 60 Member Societies – contacts in over 85 countries- Academic and Corporate Members- represents over 50,000 people in health informaticsNurses have always been well-represented. www.imia.org
IMIAThe basic aims of IMIA:- to advance international cooperation;- to stimulate research, development and routine application;- to move informatics from theory into practice in a full rangeof settings; and- to further the dissemination and exchange of knowledge,information and technology.
IMIA and Nursing InformaticsIMIA-NI (Nursing Informatics) SIG - one of the most activeparts of IMIA.NI Congress every 3 years since first in London (UK) in 1982:1985 Calgary, Alberta, Canada2009 Helsinki, Finland2012 Montreal, Canada (June 23-27 - www.ni2012.org)2014 Taipei
IMIA in CanadaMembers include:University of Victoria, Health Information ScienceCOACH: Canadas Health Informatics AssociationNational Institutes of Health Informatics (NiHi Canada)University of Waterloo
My interest in nursing/health use of CMC(computer-mediated communications)MSc research 1993-95 (discourse analysis of NURSENETlist; what was said, how, why, by whom)PhD research 1995-2001 (reflection on practice in informallist discussions)Evidence of some interactions, discussions around andreflection on practice issues.Many lurkers/readers, few frequent and consistent activecontributors to discussions.
My interest in nursing/health use of socialmedia, Web 2.0Moved more to use/development of online communities ofpractice and virtual interaction around conferences (eg viablogs)What more/different could be offered?Collaborative models of blogging (international group) andreadership – virtual participation in events.Latterly, more use of Twitter than blogs (many archived).
Claims made for social media and Web 2.0(the rhetoric)Applications will provide benefit to the international health,biomedical and nursing informatics communities- will allow users to interact with a dynamic, multimedia, andengaging Web platform- will foster interaction, communities, etc.- will change the way we work- will change healthcare, medicine, nursing, informatics, etc.
The 1% RuleThe 1% rule - if you get a group of 100 people onlinethen one will create content, 10 will "interact" with it(commenting or offering improvements) and the other89 will just view it.http://www.guardian.co.uk/technology/2006/jul/20/guardianweeklytechnologysection2How much is REALLY interaction via social media, asopposed to continuing to broadcast/consume?- is this a real problem/dichotomy?
The 1% Rulehttp://gigaom.com/europe/bbc-1-percent-rule/
Social media – the growth of interaction(?)Web 2.0 – coined late 2004Twitter – launched July 2006Facebook – launched 2004LinkedIn – launched 2003Blog (weblog) - emergence and growth of blogs in thelate 1990s coincided with the advent of web-basedpublishing tools that facilitated the posting of contentby non-technical users- term coined late 1997 – widely used from around2002/03.
Caveat: no update since early 2011http://hospitalseu.wordpress.com/
From Ed Bennett, presentation at ConnectingHealthcare + Social Media Conferencehttp://ebennett.org/connecting-healthcare-social-media-presentation/http://www.slideshare.net/edbennett/a-common-sense-approach-to-social-mediaLessons:Our patients are ahead of us (they expect more than wedeliver). Hospitals etc need to keep up with patientsexpectations.Social media is more than the sum of its parts
iHealthBeat - Wednesday, April 11, 2012 What Social Media Websites Are Health Care Providers Using for Professional Networking?http://www.ihealthbeat.org/data-points/2012/what-social-media-websites-are-health-care-providers-using-for-professional-networking.aspx
Which do you use? - and why?There are multiple/duplicate channelsNot a case of either/orOften many used for same purposes - eg repostingfrom Twitter to Facebook or vice versa
Codes of conduct and guidelines on socialmediaCanadian Medical Association – Guidelines on social media forCanadian physicianshttp://www.cma.ca/advocacy/social-media-canadian-physiciansNursing & Midwifery Council UK – Advice based in NMC Codeof Conducthttp://www.nmc-uk.org/social-networking-adviceAre they all thou shalt not – or do they take account of chaningpractice and expectations?