Tell The Story NOW! Using social media in nonprofits

Tell the Story NOW! Margaret L Palmiter, PhD Palmiter Consulting , LLC Tell the Story Now Photos by Peggy The Women Speak Nancy A Chandler, MSW, ACSW CEO Georgia Center for Child Advocacy

Margaret L Palmiter, PhD

Palmiter Consulting , LLC

Tell the Story Now

Photos by Peggy

The Women Speak

Nancy A Chandler, MSW, ACSW

CEO Georgia Center for Child Advocacy

Are you On? The Web? Facebook ? MySpace ? YouTube ? Flickr ? Linked-In ? Change.org ?

The Web?

Facebook ?

MySpace ?

YouTube ?

Flickr ?

Linked-In ?

Change.org ?

Do You? Tweet ? Read ? Subscribe? Bookmark ? Follow? Share?

Tweet ?

Read ?

Subscribe?

Bookmark ?

Follow?

Share?

Have you Ever… Fed your Friends ( friendfeed )? Shared Knowledge ( slideshare )? Chatted? Been Seesmic ? Built a Wiki ? Gone Mobile ?

Fed your Friends ( friendfeed )?

Shared Knowledge ( slideshare )?

Chatted?

Been Seesmic ?

Built a Wiki ?

Gone Mobile ?

What is (are) Social Media? Tell the Story Now , Wikipedia & Collaborative Thinking

Experiencing social media Social Media in Plain English Public Learning We are also learning in public when we engage in in-depth conversation whether it is offline or online, for example in the comments of a blog post or asking questions on Twitter. Conversation is a “learning in public” tool – maybe one of the best. Social media is a conversation engine. Beth Kanter Means not an end Social Media today uses an electronic format – but the technology is the means of communication, not the message. However, it seems, the medium has become the message.

Social Media in Plain English

Public Learning

We are also learning in public when we engage in in-depth conversation whether it is offline or online, for example in the comments of a blog post or asking questions on Twitter. Conversation is a “learning in public” tool – maybe one of the best. Social media is a conversation engine. Beth Kanter

Means not an end

Social Media today uses an electronic format – but the technology is the means of communication, not the message.

However, it seems, the medium has become the message.

What is Social Media? Social media can be said to have three components; Concept (art, information, or meme). Media (physical, electronic, or verbal). Social interface (intimate direct, community engagement, social viral, electronic broadcast or syndication, or other physical media such as print) ( wikipedia )

Social media can be said to have three components;

Concept (art, information, or meme).

Media (physical, electronic, or verbal).

Social interface (intimate direct, community engagement, social viral, electronic broadcast or syndication, or other physical media such as print) ( wikipedia )

What is Social Media? It supports the democratization of knowledge and information, transforming people from content consumers into content producers. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). (Wikipedia )

It supports the democratization of knowledge and information, transforming people from content consumers into content producers.

Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). (Wikipedia )

What is Social Media? Social media enables public and transparent participation models where people and organizations interact as peers . Collaborative Thinking

Social media enables public and transparent participation models where people and organizations interact as peers . Collaborative Thinking

What is Social Media? Social media possesses low-barriers to expression, engagement, and contribution to promote exchanges, relationships, and sense of community among its participants. Collaborative Thinking

Social media possesses low-barriers to expression, engagement, and contribution to promote exchanges, relationships, and sense of community among its participants. Collaborative Thinking

What is Social Media? Social media itself is not a single technology or set of technologies as much as it is a design point for the application of social tools or leveraging of social platforms. Collaborative Thinking

Social media itself is not a single technology or set of technologies as much as it is a design point for the application of social tools or leveraging of social platforms. Collaborative Thinking

What is Social Media? Social media leverages a variety of network and infrastructure services, including end-user devices and form factors, to deliver contextual and situational user experiences that bond people with other participants in a trusted fashion . Collaborative Thinking

Social media leverages a variety of network and infrastructure services, including end-user devices and form factors, to deliver contextual and situational user experiences that bond people with other participants in a trusted fashion . Collaborative Thinking

Why Should You Care? Why did you sign up for this workshop?

How Comfortable are you with Social Media? Not Very Comfortable Very Comfortable

The Revolution Social Media is Not a Fad

Who and Where? Econsultancy : Digital Marketers United.

Econsultancy : Digital Marketers United.

Who and Where

So What? SNS are the new “Person in Environment” Need to know for client systems Need to understand for organizational systems Knowledge and Community Truly Iterative Process Power of Public Learning The benefit of followers? Faster and faster Now going mobile

SNS are the new “Person in Environment”

Need to know for client systems

Need to understand for organizational systems

Knowledge and Community

Truly Iterative Process

Power of Public Learning

The benefit of followers?

Faster and faster

Now going mobile

Web 2.0 Community

Success Stories Wild Apricot Success Stories “ Each group is using the Internet and Web 2.0 tools in a different way to meet its goals, but some common themes emerge; most notably, perhaps, the power of word-of-mouth marketing to broadcast an appeal.” Three Keys to Success Have a compelling story to tell. Make a specific ask or establish a specific goal to reach. (Learning the Ask) Make it astonishingly easy to give.

Wild Apricot Success Stories

“ Each group is using the Internet and Web 2.0 tools in a different way to meet its goals, but some common themes emerge; most notably, perhaps, the power of word-of-mouth marketing to broadcast an appeal.”

Three Keys to Success

Have a compelling story to tell.

Make a specific ask or establish a specific goal to reach. (Learning the Ask)

Make it astonishingly easy to give.

Success Stories Mashable Study – the potential What we found was a tremendous opportunity for nonprofits to participate as trusted providers of credible information and ultimately cultivate the next generation of major donors through the social web.

Mashable Study – the potential

What we found was a tremendous opportunity for nonprofits to participate as trusted providers of credible information and ultimately cultivate the next generation of major donors through the social web.

Where Do You Begin? It’s not “build it and they will come.”

Social Media Team Who should be on the team? Functions Demographics Who controls the team & its work? What power does the team have? Setting Goals is Job 1

Who should be on the team?

Functions

Demographics

Who controls the team & its work?

What power does the team have?

Setting Goals is Job 1

Start small and build up Start with your organization’s goals. Talk about how social media can help accomplish those goals. Target your first efforts toward things that matter to your organization. Begin with an event.

Start with your organization’s goals.

Talk about how social media can help accomplish those goals.

Target your first efforts toward things that matter to your organization.

Begin with an event.

Carl Haggerty

Carl Haggerty

Start Listening Examine your website Web 1.0 – giving information Web 2.0 establishing a conversation Start with a blog Look at other blogs – examples Many opportunities to post – all sites Then Start Talking

Examine your website

Web 1.0 – giving information

Web 2.0 establishing a conversation

Start with a blog

Look at other blogs – examples

Many opportunities to post – all sites

Then Start Talking

Kanter presentation

Kanter presentation

Change.org Many opportunities to post All social media sites Change.org Build community of supporters Surveys Actions Causes

Many opportunities to post

All social media sites

Change.org

Build community of supporters

Surveys

Actions

Causes

Integrate! Social Media is viral Everything at once Everywhere at once Everyone at once Everything at once

Social Media is viral

Everything at once

Everywhere at once

Everyone at once

Everything at once

Living with Chaos Tools can help Mindmapping is a good approach. Freemind Mindmanager Social Media Managers Tweet Deck Hootesuite Google reader/doc/wave It’s alive Listen and then act Change and evolve

Tools can help

Mindmapping is a good approach.

Freemind

Mindmanager

Social Media Managers

Tweet Deck

Hootesuite

Google reader/doc/wave

It’s alive

Listen and then act

Change and evolve

Pitfalls Check your information Who is talking ? – checking “about us” When did they say it? In public learning it’s ok to not know. Don’t forget to learn your ROI. Constantly re-evaluate your goals. Don’t let the media become the message.

Check your information

Who is talking ? – checking “about us”

When did they say it?

In public learning it’s ok to not know.

Don’t forget to learn your ROI.

Constantly re-evaluate your goals.

Don’t let the media become the message.

ROI Google analytics – Beth’s blog Frogloops ROI Calculator NTEN and Techsoup webinar

Google analytics – Beth’s blog

Frogloops ROI Calculator

NTEN and Techsoup webinar

Essential Tools and Resources Always check the links.

Tools AVS Video Software Animoto – video production The Flip – video camera - cheap Slideshare presentations ( wildapricot blog) Readers and social network tools Social Media management tools Wildform Flair - ( www.wildform.com )

AVS Video Software

Animoto – video production

The Flip – video camera - cheap

Slideshare presentations ( wildapricot blog)

Readers and social network tools

Social Media management tools

Wildform Flair - ( www.wildform.com )

Where to go for help? Nonprofits and Social Media Tell the Story Now viral nature of knowledge post Frogloop Beth’s Blog Nonprofit Technology Network NTEN We are Media Wild Apricot Blog Change.org Marketers/bloggers Chris Brogan Social Media Today Diosa Communications

Nonprofits and Social Media

Tell the Story Now viral nature of knowledge post

Frogloop

Beth’s Blog

Nonprofit Technology Network NTEN

We are Media

Wild Apricot Blog

Change.org

Marketers/bloggers

Chris Brogan

Social Media Today

Diosa Communications