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Social Media in Nonprofit Organizations 2010Presentation Transcript
Tell The Story NOW! Using social media in nonprofits
Tell the Story NOW! Margaret L Palmiter, PhD Tell the Story Now Photos by Peggy Clients and Sample Sites www.conkerrcancer.net www.georgiacenterforchildadvocacy.org
Are you On? The Web? Facebook? MySpace? YouTube? Flickr? Linked-In? Change.org?
Do You? Tweet? Read? Subscribe? Bookmark? Follow? Share?
Have you Ever… Fed your Friends (friendfeed)? Shared Knowledge (slideshare)? Chatted? Been Seesmic? Built a Wiki? Gone Mobile?
What is (are) Social Media? Tell the Story Now, Wikipedia & Collaborative Thinking New posts on collaborative thinking Pushing the reset button The Long Journey
Experiencing social media Social Media in Plain English Public Learning We are also learning in public when we engage in in-depth conversation whether it is offline or online, for example in the comments of a blog post or asking questions on Twitter. Conversation is a “learning in public” tool – maybe one of the best. Social media is a conversation engine. Beth Kanter Means not an end Social Media today uses an electronic format – but the technology is the means of communication, not the message. However, it seems, the medium has become the message.
What is Social Media? Social media can be said to have three components; Concept (art, information, or meme). Media (physical, electronic, or verbal). Social interface (intimate direct, community engagement, social viral, electronic broadcast or syndication, or other physical media such as print) (wikipedia)
What is Social Media? It supports the democratization of knowledge and information, transforming people from content consumers into content producers. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). (Wikipedia)
What is Social Media? Social media enables public and transparent participation models where people and organizations interact as peers. Collaborative Thinking
What is Social Media? Social media possesses low-barriers to expression, engagement, and contribution to promote exchanges, relationships, and sense of community among its participants.Collaborative Thinking
What is Social Media? Social media itself is not a single technology or set of technologies as much as it is a design point for the application of social tools or leveraging of social platforms.Collaborative Thinking
What is Social Media?
Social media leverages a variety of network and infrastructure services, including end-user devices and form factors, to deliver contextual and situational user experiences that bond people with other participants in a trusted fashion. Collaborative Thinking
Why Should You Care? What does this mean for your work?
How Comfortable are you with Social Media? Not Very Comfortable Very Comfortable
How Comfortable are you with Social Media?
How Comfortable are you with Social Media?
The Revolution Social Media is Not a Fad Updated Version Social Media is Not a Fad
So What? SNS are the new “Person in Environment” Need to know for client systems Need to understand for organizational systems Knowledge and Community Truly Iterative Process Power of Public Learning The benefit of followers? Faster and faster Now going mobile
Web 2.0 Community
Success Stories Wild Apricot Success Stories “Each group is using the Internet and Web 2.0 tools in a different way to meet its goals, but some common themes emerge; most notably, perhaps, the power of word-of-mouth marketing to broadcast an appeal.” Three Keys to Success Have a compelling story to tell. Make a specific ask or establish a specific goal to reach. (Learning the Ask) Make it astonishingly easy to give.
Success Stories Mashable Study – the potential What we found was a tremendous opportunity for nonprofits to participate as trusted providers of credible information and ultimately cultivate the next generation of major donors through the social web.
The Next Generation of American Giving Study on the multichannel preferences and charitable habits of Generation Y, Generation X, Baby Boomers and Matures
Where Do You Begin? It’s not “build it and they will come.”
Social Media Team Who should be on the team? Functions Demographics Who controls the team & its work? What power does the team have? Setting Goals is Job 1
Start small and build up Start with your organization’s goals. Talk about how social media can help accomplish those goals. Target your first efforts toward things that matter to your organization. Begin with an event.
Start small and build up Learn about Social Reporting: The Social Reporter
Start Listening Examine your website Web 1.0 – giving information Web 2.0 establishing a conversation Start with a blog Look at other blogs – examples Many opportunities to post – all sites Listening is the critical first step IGoogle dashboard feeds
Change.org Many opportunities to post All social media sites Change.org Build community of supporters Surveys Actions Causes
Living with Chaos Tools can help Mindmapping is a good approach. Freemind Mindmanager Social Media Managers Tweet Deck Hootesuite Google reader/doc/wave It’s alive Listen and then act Change and evolve
Pitfalls Check your information Who is talking? – checking “about us” When did they say it? In public learning it’s ok to not know. Don’t forget to learn your ROI. Constantly re-evaluate your goals. Don’t let the media become the message.
ROI Google analytics – Beth’s blog Frogloops ROI Calculator NTEN and Techsoup webinar
Essential Tools and Resources Always check the links.
Tools AVS Video Software Animoto – video production The Flip – video camera - cheap Slideshare presentations (wildapricot blog) Readers and social network tools Social Media management tools Wildform Flair - (www.wildform.com)
Where to go for help? Nonprofits and Social Media Tell the Story Now viral nature of knowledge post Frogloop Beth’s Blog Nonprofit Technology Network NTEN We are Media Wild Apricot Blog Change.org Marketers/bloggers Chris Brogan Social Media Today Diosa Communications JET PACK for class