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Social Media in Nonprofit Organizations 2010

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Social Media in Nonprofit Organizations 2010 Presentation Transcript

  • 1. Tell The Story NOW!
    Using social media in nonprofits
  • 2. Tell the Story NOW!
    Margaret L Palmiter, PhD
    Tell the Story Now
    Photos by Peggy
    Clients and Sample Sites
    www.conkerrcancer.net
    www.georgiacenterforchildadvocacy.org
  • 3. Are you On?
    The Web?
    Facebook?
    MySpace?
    YouTube?
    Flickr?
    Linked-In?
    Change.org?
  • 4. Do You?
    Tweet?
    Read?
    Subscribe?
    Bookmark?
    Follow?
    Share?
  • 5. Have you Ever…
    Fed your Friends (friendfeed)?
    Shared Knowledge (slideshare)?
    Chatted?
    Been Seesmic?
    Built a Wiki?
    Gone Mobile?
  • 6.
  • 7. What is (are) Social Media?
    Tell the Story Now, Wikipedia & Collaborative Thinking
    New posts on collaborative thinking
    Pushing the reset button
    The Long Journey
  • 8. Experiencing social media
    Social Media in Plain English
    Public Learning
    We are also learning in public when we engage in in-depth conversation whether it is offline or online, for example in the comments of a blog post or asking questions on Twitter.  Conversation is a “learning in public” tool – maybe one of the best.  Social media is a conversation engine. Beth Kanter
    Means not an end
    Social Media today uses an electronic format – but the technology is the means of communication, not the message.
    However, it seems, the medium has become the message.
  • 9. What is Social Media?
    Social media can be said to have three components;
    Concept (art, information, or meme).
    Media (physical, electronic, or verbal).
    Social interface (intimate direct, community engagement, social viral, electronic broadcast or syndication, or other physical media such as print) (wikipedia)
  • 10. What is Social Media?
    It supports the democratization of knowledge and information, transforming people from content consumers into content producers.
    Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). (Wikipedia)
  • 11. What is Social Media?
    Social media enables public and transparent participation models where people and organizations interact as peers. Collaborative Thinking
     
  • 12. What is Social Media?
    Social media possesses low-barriers to expression, engagement, and contribution to promote exchanges, relationships, and sense of community among its participants.Collaborative Thinking
  • 13. What is Social Media?
    Social media itself is not a single technology or set of technologies as much as it is a design point for the application of social tools or leveraging of social platforms.Collaborative Thinking
  • 14. What is Social Media?
    • Social media leverages a variety of network and infrastructure services, including end-user devices and form factors, to deliver contextual and situational user experiences that bond people with other participants in a trusted fashion.  Collaborative Thinking
  • 15. Why Should You Care?
    What does this mean for your work?
  • 16. How Comfortable are you with Social Media?
    Not Very Comfortable
    Very Comfortable
  • 17. How Comfortable are you with Social Media?
  • 18. How Comfortable are you with Social Media?
  • 19. The Revolution
    Social Media is Not a Fad
    Updated Version
    Social Media is Not a Fad
  • 20. So What?
    SNS are the new “Person in Environment”
    Need to know for client systems
    Need to understand for organizational systems
    Knowledge and Community
    Truly Iterative Process
    Power of Public Learning
    The benefit of followers?
    Faster and faster
    Now going mobile
  • 21. Web 2.0 Community
  • 22. Success Stories
    Wild Apricot Success Stories
    “Each group is using the Internet and Web 2.0 tools in a different way to meet its goals, but some common themes emerge; most notably, perhaps, the power of word-of-mouth marketing to broadcast an appeal.”
    Three Keys to Success
    Have a compelling story to tell.
    Make a specific ask or establish a specific goal to reach. (Learning the Ask)
    Make it astonishingly easy to give.
  • 23. Success Stories
    Mashable Study – the potential
    What we found was a tremendous opportunity for nonprofits to participate as trusted providers of credible information and ultimately cultivate the next generation of major donors through the social web.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30. The Next Generation of American Giving
    Study on the multichannel preferences and charitable habits of Generation Y, Generation X, Baby Boomers and Matures
  • 31. Where Do You Begin?
    It’s not “build it and they will come.”
  • 32. Social Media Team
    Who should be on the team?
    Functions
    Demographics
    Who controls the team & its work?
    What power does the team have?
    Setting Goals is Job 1
  • 33. Start small and build up
    Start with your organization’s goals.
    Talk about how social media can help accomplish those goals.
    Target your first efforts toward things that matter to your organization.
    Begin with an event.
  • 34. Carl Haggerty
  • 35. Start small and build up
    Learn about Social Reporting:
    The Social Reporter
  • 36. Start Listening
    Examine your website
    Web 1.0 – giving information
    Web 2.0 establishing a conversation
    Start with a blog
    Look at other blogs – examples
    Many opportunities to post – all sites
    Listening is the critical first step
    IGoogle dashboard feeds
  • 37. Kanter presentation
  • 38. Kanter presentation
  • 39. Change.org
    Many opportunities to post
    All social media sites
    Change.org
    Build community of supporters
    Surveys
    Actions
    Causes
  • 40. Living with Chaos
    Tools can help
    Mindmapping is a good approach.
    Freemind
    Mindmanager
    Social Media Managers
    Tweet Deck
    Hootesuite
    Google reader/doc/wave
    It’s alive
    Listen and then act
    Change and evolve
  • 41. Pitfalls
    Check your information
    Who is talking? – checking “about us”
    When did they say it?
    In public learning it’s ok to not know.
    Don’t forget to learn your ROI.
    Constantly re-evaluate your goals.
    Don’t let the media become the message.
  • 42.
  • 43. ROI
    Google analytics – Beth’s blog
    Frogloops ROI Calculator
    NTEN and Techsoup webinar
  • 44. Essential Tools and Resources
    Always check the links.
  • 45. Tools
    AVS Video Software
    Animoto – video production
    The Flip – video camera - cheap
    Slideshare presentations (wildapricot blog)
    Readers and social network tools
    Social Media management tools
    Wildform Flair - (www.wildform.com)
  • 46. Where to go for help?
    Nonprofits and Social Media
    Tell the Story Now viral nature of knowledge post
    Frogloop
    Beth’s Blog
    Nonprofit Technology Network NTEN
    We are Media
    Wild Apricot Blog
    Change.org
    Marketers/bloggers
    Chris Brogan
    Social Media Today
    Diosa Communications
    JET PACK for class