• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Marketing 2120
 

Marketing 2120

on

  • 586 views

 

Statistics

Views

Total Views
586
Views on SlideShare
586
Embed Views
0

Actions

Likes
0
Downloads
4
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Marketing 2120 Marketing 2120 Presentation Transcript

    • MKT 2120-001 Buyer Behavior January 24, 2008 Library Research and Resources Dan Overfield
    • Marketing Strategy Problems
      • The Academic Library
        • Brand identity
        • Product differentiation
        • Web vs. licensed content
    • Primary Research
      • ABI/Inform Proquest
      • Business Source Premier
      • Business & Industry
      • Lexis-Nexis Academic
      • All available from the “databases by title” link
    • ABI/Inform
    • ABI/Inform
    • FIND IT
    • Business Source Premier
    • Business & Industry
    • Business & Industry
    • Lexis-Nexis (News Search
    • Lexis-Nexis (News Search)
    • Lexis-Nexis (Business)
      • Public and Private Company Profiles
      • SEC Filings
      • Accounting Literature
      • Country Information
      • Tutorials
    • Lexis-Nexis (Business)
    • Secondary Research All available from the “databases by title” link
      • Marketline
          • Worldwide company and industry reports
      • Market Insight
          • U.S. Company and Industry Reports from S&P
      • MarketResearch.com Academic
          • Industry and Demographic Market Research
      • GMID (Euromonitor)
          • Global Statistics, Demographics, Reports, Data
      • Business Insights
          • Detailed Market Research Reports
    • Segmentation Analysis
      • GMID – Library’s Databases by title link
          • (Future Demographics, Spending Patterns, Population, Financial Statistics)
      • U.S. Census Bureau. - FREE
          • American Fact Finder
      • SRDS Lifestyle Market Analyst - BOOK
          • Available at the Research Desk in Falvey Memorial Library
      • MarketResearch.com Academic
      • Economist Intelligence Unit – market indicators
          • Customized data are available for many.
    • GMID (Euromonitor)
    • GMID Market Size (‘000) for US Teens
    • GMID US Consumer Lifestyle Reports
    • GMID Future Demographics
    • EIU – Market Indicators
    • Print Items (Books)
      • SRDS Lifestyle Market Analyst – Reference Desk
          • Stats and data on people, places, and interests
      • American Generations – HC110.C6M545
          • Reviews and analyzes U.S. Government Data
      • Demographics USA – HC110.C6S847
          • Nationwide rankings by area
      • Encyclopedia of Advertising – HF5803.A38
          • Multi-volume set that chronicles the history of advertising efforts
      • Best Customers – HC79.C6R87
          • Which people spend the most on particular items
      • Encyclopedia of Major Marketing Campaigns – HF5837.E53
          • Historical review at various marketing campaigns by company.
    • Library Catalog
      • Search by keyword, author, title, etc.
      • Search for a “Subject Heading” when you don’t have titles, authors, keywords, etc.
      • We have 19 titles on “Market Segmentation”
    • Survey Data
      • Roper Center For Public Opinion Research
          • Available on the “databases by title” link
      • Free Websites
            • Information found on the public web should be reviewed using criteria available on the library’s “ tips and guides ” page.
    • Roper Center
    • Roper Center
    • Roper Center
    • Roper Center
    • Free Survey Tools
      • I used Google and found two:
      • SurveyMonkey
      • Zoomerang
    • Citations and Details
      • The project is graded on appearance as well. Please follow the Journal of Consumer Research Style Guidelines when citing your sources.
      • JCR STYLE GUIDELINES
    • Questions?
      • ASK!
      • Bartley 2008 is our research consultation office
        • Make appointments, stop by, email, call, or even text me…
        • We can help you improve and expedite your research for this and other classes.