Buyer Behavior

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Buyer Behavior

  1. 1. MKT 2120-001 Buyer Behavior Sept 4, 2008 Library Research and Resources Dan Overfield
  2. 2. A new look…
  3. 3. Primary Research <ul><li>All available from the “ Databases A-Z ” link </li></ul><ul><li>ABI/Inform Proquest </li></ul><ul><li>Business Source Premier </li></ul><ul><li>Business & Industry </li></ul><ul><li>Lexis-Nexis Academic </li></ul>
  4. 4. ABI/Inform
  5. 5. ABI/Inform
  6. 6. FIND IT
  7. 7. Business Source Premier
  8. 8. Business & Industry
  9. 9. Business & Industry
  10. 10. Lexis-Nexis (Business) <ul><li>Public and Private Company Profiles </li></ul><ul><li>SEC Filings (10-K, Prospectus, Etc) </li></ul><ul><li>Accounting Literature </li></ul><ul><li>Country Information </li></ul><ul><li>News from around the world </li></ul><ul><li>Tutorials (on using Lexis) </li></ul>
  11. 11. Lexis-Nexis (News Search
  12. 12. Lexis-Nexis (News Search)
  13. 13. Lexis-Nexis (Business)
  14. 14. Secondary Research All available from the “ Databases A-Z ” link <ul><li>Marketline </li></ul><ul><ul><ul><li>Worldwide company and industry reports </li></ul></ul></ul><ul><li>Market Insight </li></ul><ul><ul><ul><li>U.S. Company and Industry Reports from S&P </li></ul></ul></ul><ul><li>MarketResearch.com Academic </li></ul><ul><ul><ul><li>Industry and Demographic Market Research </li></ul></ul></ul><ul><li>GMID (Euromonitor) </li></ul><ul><ul><ul><li>Global Statistics, Demographics, Reports, Data </li></ul></ul></ul><ul><li>Mintel Reports </li></ul><ul><ul><ul><li>Detailed Market Research Reports </li></ul></ul></ul>
  15. 15. Segmentation Analysis Databases A-Z <ul><li>GMID – Library’s Databases by title link </li></ul><ul><ul><ul><li>(Future Demographics, Spending Patterns, Population, Financial Statistics) </li></ul></ul></ul><ul><li>U.S. Census Bureau . - FREE </li></ul><ul><ul><ul><li>American Fact Finder </li></ul></ul></ul><ul><li>SRDS Lifestyle Market Analyst - BOOK </li></ul><ul><ul><ul><li>Available at the Research Desk in Falvey Memorial Library </li></ul></ul></ul><ul><li>MarketResearch.com Academic </li></ul><ul><li>Demographics of the U.S.: Trends and Projections </li></ul><ul><ul><ul><li>Online E-Book </li></ul></ul></ul><ul><li>Economist Intelligence Unit – market indicators </li></ul><ul><ul><ul><li>Customized data are available for many. </li></ul></ul></ul>
  16. 16. GMID (Euromonitor)
  17. 17. GMID Market Size (‘000) for US Teens
  18. 18. GMID US Consumer Lifestyle Reports
  19. 19. GMID Future Demographics
  20. 20. Demographics of the U.S.
  21. 21. Economist Intelligence Unit
  22. 22. EIU – Market Indicators
  23. 23. Print Items (Books) <ul><li>SRDS Lifestyle Market Analyst – Reference Desk </li></ul><ul><ul><ul><li>Stats and data on people, places, and interests </li></ul></ul></ul><ul><li>American Generations – HC110.C6M545 </li></ul><ul><ul><ul><li>Reviews and analyzes U.S. Government Data </li></ul></ul></ul><ul><li>Demographics USA – HC110.C6S847 </li></ul><ul><ul><ul><li>Nationwide rankings by area </li></ul></ul></ul><ul><li>Encyclopedia of Advertising – HF5803.A38 </li></ul><ul><ul><ul><li>Multi-volume set that chronicles the history of advertising efforts </li></ul></ul></ul><ul><li>Best Customers – HC79.C6R87 </li></ul><ul><ul><ul><li>Which people spend the most on particular items </li></ul></ul></ul><ul><li>Encyclopedia of Major Marketing Campaigns – HF5837.E53 </li></ul><ul><ul><ul><li>Historical review at various marketing campaigns by company. </li></ul></ul></ul>
  24. 24. Library Catalog <ul><li>We have a new and improved library catalog called VuFind. </li></ul><ul><li>Use Mozilla if you can… for now. </li></ul>
  25. 25. Citations and Details <ul><li>The project is graded on appearance as well. Please follow the Journal of Consumer Research Style Guidelines when citing your sources. </li></ul><ul><li>JCR STYLE GUIDELINES </li></ul>
  26. 26. Questions? <ul><li>ASK! </li></ul><ul><li>Bartley 2008 is our research consultation office </li></ul><ul><ul><li>Make appointments, stop by, email, call, or even text me… </li></ul></ul><ul><ul><li>We can help you improve and expedite your research for this and other classes. </li></ul></ul>

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