The Internet in 2009: What every (China) executive should know

e Internet in 2009. What every (China) executive should know.

Overview. ‣ Where is the web going? ‣ Why? ‣ Is it good or bad? ‣ How to make money from it? ‣ What’s happening in China . . .

Online Evolution. Broadcasting Narrowcasting UGC Conversation

Do you know this person?

Who do you trust?

How do they make money from Free? (1) Sell ads (2) Gather consumer data (3) Use consumers to promote ideas to other consumers (4)They don’t... (give YouTube example. Losses)

Marketing info...

Users as Marketers

Q: Why social networks don’t make money? A: ey are too interesting.

What’s Twitter?

Why is social media so popular? Social Information Identity Entertainment Interaction ‣ News ‣ Reinforcement of ‣ Learning about ‣ Escaping personal values others ‣ Events ‣ Relaxing ‣ Models of Behavior ‣ Sense of belonging ‣ Practical Advice ‣ Filling Time ‣ Valued Other(s) ‣ Basis for ‣ Self-Education ‣ Emotional Release conversation ‣ Self Exploration ‣ Security through ‣ Sexual Arousal ‣ Real-life substitute knowledge ‣ Connect to family, friends, cultural group

Social Media Convergence... Identity Social Interaction Information Entertainment

Original Superﬁcial Diverse Conformist Important Popular Local Global Free Free?!

So, how can they make money?

Web sites: Out. Platforms: In.

China... ‣ More than 300 million internet users, mostly on BB ‣ More than 600 million mobile phone users ‣ 120 mobile internet users ‣ 2-3 billion hours online each week

Do you know this animal?

2008 2009

Local Flavors 3.5-14 million >>> 200 million

e Important People.

Cultural Issues...

Personal Protest

“Human Flesh Search”

“MM” Controversy

New vs. Old.

“Shanzhai” ‣ Fake logo ‣ Fake name ‣ Fake model ‣ Fake company name ‣ Fake O/S ‣ And not politically correct...

Social Causes...

Green Dam

ank you. Any Questions? Dror Poleg, July 2009 | dror@drorism.com | www.drorism.com

Bonus Slide: How to access blocked web sites? ‣ Web-based proxies: ๏Netevader.com ๏Proxify.com ‣ VPNs: ๏Witopia.net ๏Freedur.com ‣ Go back home!

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The Internet in 2009: What every (China) executive should know

by Dror Poleg on Jul 14, 2009

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The Internet in 2009: What every (China) executive should know — Presentation Transcript